Today, one world-leading technology brand, and one iconic fashion designer team up to challenge MA Design students in an eight-week live brief to explore the relationship between fashion and technology.

Published in News

We love and admire how fierce this brand is against fashion waste. Look out for this London based brand April & Alex presenting the ‘Ferox’ collection, inspired by all women breaking through the glass ceiling.

Published in Fashion

Curious to see what’s going on in the far east on sustainable practice?

Published in News
Friday, 11 March 2022 07:43

Nehera F/W 2022 - Paris Fashion Week

NEHERA’s Fall Winter 22 is a meditation on seemingly opposite worlds: past and future, vintage and modern, analog and digital, masculine and feminine.  

Published in Fashion
Saturday, 05 March 2022 17:55

Sofia Turekova A/W 2022

Sofia Turekova, Slovak-born, London-based artist and designer graduated from Central Saint Martins in 2021. Her designs have been presented at New York Fashion Week, Victoria & Albert Museum, and Slovak National Design Museum.

Published in Fashion
Thursday, 03 March 2022 19:25

Famale A Lifestyle Brand For Gen Z

Founded by Petra Famlerova, FAMALE is a brand she has created to spread a message to the world. Whether it is social, political or environmental issues, inspiration always originates with humanity and its flaws. A strong visual message is communicated through prints and knits, expressing the wearer's values and personality.

Published in Fashion
Tuesday, 08 February 2022 10:54

Almara By ArunaGoud

Aruna Goud is a renowned businesswoman and Fashion designer with her own label ALMARA By ArunaGoud. The Brand is classic couture offering Unique, fashionable, and functional clothing.

For ALMARA By ArunaGoud artistry, creativity and quality are Paramount and the label is known for its bridal couture showcasing Indian aesthetics with a modern sensibility which is inspired by India's rich Heritage.

The store is located in Goa and Hyderabad

ALMARA by ARUNAGOUD - designing clothing you love, so you can focus on looking Great!!

ALMARA By ARUNAGOUD evening dress in light blueALMARA By ARUNAGOUD evening dress in petrol blue

ALMARA By ARUNAGOUD lilac tule evening dress

Instagram | Website

Published in Designers
Thursday, 03 February 2022 08:50

The Kinematic Dress and the World of 3D Printing

Fashion started when humans began wearing clothes, so the statement ‘the history of fashion is a history of people’ is a matter of fact. Even with the pandemic in the picture, the world of fashion is still going but with a slight twist: technology is here to stay and be a part of every aspect of our lives, even fashion.

3D design and 3D printing. Ph. Simon Lee, UnsplashPh. Simon Lee, Unsplash

To keep up with the trends, 3D printing is becoming a widely used alternative to fabric in the fashion industry.


We can trace the origin of fashion design back to 1826! Fashion reflects the passage of time and if we look back we can learn a lot about history and culture solely based on the fashion trends. Zooming to the last two years, everyone could notice the rapid growth of technology and it is not a surprise latest innovations entered the industry.

Is 3d Printing Replacing The Sewing Process?

3D printer - application in fashion - kinematic dress. Ph. Tom Claes, UnsplashPh. Tom Claes, Unsplash

The biggest threat in the world of fashion is fast fashion and all the negative aspects of it, from the terrible working conditions to the effects on the environment. Many people nowadays are more conscious about the way they approach fashion. Those new aspects are taken into account and are pushing designers to look for ways to accommodate their customers; this is where new innovations come in handy. It is becoming important to use 3D printing for sustainable and eco-friendly purposes, as well as turning the advance of technology to your advantage. 3D-printed garments can cut manufacturing waste, reduce carbon footprint, and promote circular economy. Fashion is embracing 3D printing due to its many advantages, and there are no limits to the possibilities. From clothing to footwear to accessories, 3D printing offers unlimited opportunities.

Kinematic Garments

One of the most well known kinematic garments is the kinematic dress of design-studio-cum-science-lab Nervous System, founded in 2007. Designers and co-founders of Nervous System studio, Jessica Rosenkrantz and Jesse Louis-Rosenberg, merge nature and technology in their line of Kinematics garments, including the Kinematics Dress, that was required by the Museum of Modern Art in New York for their permanent exhibition. Rosenkrantz and Louis-Rosenberg say that “the Kinematics Dress represents a new approach to manufacturing which tightly integrates design, simulation, and digital fabrication to create complex, customised products".

This future started at some point in the past, the studio was working at this already in 2013! 

The Making Of The Dress

The dress is made up of 2,279 unique triangular panels and 3,316 hinges, to allow it to be printed as a single folded piece at the Shapeways factory in New York. All the pieces of the dress are rigid individually but, once combined, they function as a piece of continuous fabric that allows the dress to conform to the body and flow fluidly as it moves. The founders of Nervous System wanted to create a 3D printed garment that is both a gorgeous futuristic piece and comfortable for the wearer. At that time, most fashion designers experimenting with 3D printing made good looking garments for a magazine photoshoot, but if you were to wear it, the dress would feel like being covered in plastic. The designers' goal is to create a simple 3D printing method, so they developed an app to allow wearers to indicate their body shape and specify their desired length, patterning, silhouette, and other customizable design details. “We’re interested in computerising the entire manufacturing process” says Jessica, “we’re still in the very beginning, but we envision a future where people end up using their skill and creativity to create an end product that is completely accessible and affordable”.

Envision a future where you will be able to create and print your own unique garment in your bedroom with the click of a button. This is no longer a dream, it is a reality and people are doing it. It is exciting to observe the innovations, tactics, and designs that are created as this technology grows and it’s even more exciting to be a part of it.

Published in Blog
Tuesday, 11 January 2022 09:03

Szn Swim

 Minimalism through the seasons… For the girls with timeless wanderlust. Swimwear for every season, timeless and high quality. A small, independently ran British swimwear brand founded in 2017. Made by girls for girls. Founded by designer Elli Wilson in 2017, Season Swim was created on summers in the Caribbean and in quaint European towns. Designed with the essence of the ocean in mind Season Swim delivers high quality, minimal swimwear that is perfect for every season from poolside to oceanside.

About The Collection - The Wild Hart

Our ‘SEASON THREE’ collection is curated for the wild hearts. Inspired by the free spirit; our Season Three collection brings the strength of the lioness to the feminine contours of the body. Bringing strong and bright, bold colours together in an array of soft touch fabrics, glistening ribs and wild prints. Our latest collection is the perfect match for the girls ready to escape away. 

SZN Swim bikiniSZN Swims lilac bikini

SZN Swims blue and red bikinis

Instagram | Website

Published in Designers
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