Tuesday, 20 September 2022 14:57

Love Mulmi Sept 2022

Love Mulmi showcased their collection at Fashions Finest emerging designer SS23 London Fashion Week showcase 17th September 2022.

Makeup: Academy of Freelance Makeup Artists (AOFM) lead #mua Mandy Gakhal
Hair: In Session lead #hair David Rae
Lead stylist: Leighanne Krystal
Creative Director: Tanya Beresford
Photographer: Joanna Mitroi
Director & Event organiser: Deborah St. Louis​

Published in Gallery

Nike calls for a star, Manchester City’s Rubén Dias replies. The footballer stars in Nike's newest Underwear Autumn/Winter 2022 collection and campaign under the banner of sustainability.

Published in News

Finding the right underwear isn’t easy. Sometimes, it can feel as if clothing outlets simply don’t cater to your body type. This can be disheartening and leads to many of us choosing to just accept whatever we can find, even if it’s not comfortable or complementary to our shape.

Published in Fashion

Modibodi®, the global absorbent apparel brand, is on a mission to become carbon-negative by the end of 2023. Modibodi's plan sees as the next step the launch of its first Carbon Neutral Seamfree Full Brief.

Published in News
Monday, 25 July 2022 14:00

Love Mulmi

Pronounced “mul – me“ - Mulmi is the result of the creative collaboration between Willi Lacey Creative director and Designer Urte Juodvirsyte.

Their aim was to design unique, contemporary lingerie with integrated patterns that flowed between top and bottoms.

As a small team they developed everything from the brand, initial designs through to our first collection.

They hand print and laser cut our 95% GOTS cotton elastane fabric,use elastic and cotton manufactured in the United Kingdom and accessories from a French family run business.

The manufacture process and sewing studio is all 'in house', in a converted stable on a country estate once owned by a Rock legend!

They created Mulmi's modern and contemporary designs to be one-of-a-kind underwear.

Their aim was to blur the distinction between “everyday” and “special occasion” by creating beautiful, comfortable, and unique intimates.

They would like Mulmi to be the first thing you reach for after laundry day!

Your 'Everyday specials'

About The Collection

Their first collection features 2 designs inspired by traditional Japanese art and culture.

Each design comes in 3 colour palettes which we feel with complement different skin tones and comes in boy shorts, high and mid rise, crop top, cross over bra and triangle bra.

Each colour design is named after traditional Japanese girls names.
Aimi.....'Love and beauty'
Harumi...'Spring beauty'
Keon......'Pure beaty'
Mami.....'True beauty'
Ohta......'Pure'
Youke....'Sunshine child'

Instagram | Website

Published in Designers

Who would have guessed that tie-dye is back? The latest campaign from Pepe Jeans London, shot in Madrid, sets a serene and chilled atmosphere to highlight a bold new collection for their spring summer lookbook. Tye-dye fabrics of green, blue and pink, must-have styles for the season across both menswear and womenswear.

London-born brand Pepe Jeans have released their latest Spring/Summer 2022 underwear collection.


The Women’s SS22 Collection

The women’s collection highlights re-emerging trends, such as the tie-dye print, – perfect seasonal colours for the up-and-coming summer ahead. And if tie-dye isn’t your style, not to worry! The collection features various styles, prints, and fabrications to ensure Pepe lovers have underwear they’ll adore for the season.

The Men’s SS22 Collection

The men’s collection gives you the standard block colour prints that are reliable go-to boxers/briefs. On top of this, the collection has introduced bamboo as a fabrication which is perfect for those wanting a softer, luxurious feel to their underwear.

Both eclectic collections draw inspiration from various sources, but broadly aim to cater to a diverse audience that appreciates seasonal colours and fashion-forward, trend-led designs.

Mark Blenkinsop, Chief Marketing Officer from the group AWWG, stated “The SS22 underwear collection is beautifully curated and brings together many of Pepe Jeans’ legacy styles: challenging and brave young fashion that harks back to Pepe Jeans’ earliest days in Notting Hill during the 1970s. At the same time it incorporates many of today’s newest global fashion trends, a nod to the leading international brand Pepe Jeans has become.”

Fashions Finest loves this vibrant and playful collection from Pepe Jeans London, especially their use of bamboo into their material. So perfectly sustainable and fresh for spring!

If you also like these as much as we do, be sure to come down to London for our sustainable pop up event featuring an array of sustainable designers showcasing inspiring accessories and creative clothing.

Are you available on 18th June 2pm onwards? If so, come on down and book your place here.

The seasonal collection is available to purchase across Europe via www.pepe jeans london.com.

You can also browse their classic underwear collection here

Published in Fashion

Football sensation Leroy Sané stars in the new Autumn'21 Nike Underwear campaign. The Nike Underwear product line for Autumn 2021 features Nike ReLuxe, made with at least 75% recycled fibres as part of the brand’s ‘Move to Zero’ initiative.

Published in Fashion

Never underestimate the value of a good pair of knickers! A complete sense of comfort and security starts from the right underwear, indeed. Wear My Freedom, the creator of the revolutionary non-wired Freedom Bra® for D+ cups, has just launched a line of pants that has confidence as its primary goal. 

Published in News
Friday, 25 September 2020 15:48

5 Basic Underwear Rules You Need to Know

Your underwear speaks a lot about you. Even if it isn’t for public consumption you don’t have to just put on anything you come across like overstretched and greying grundies. Great underwear makes you feel great in your clothes.

Published in Fashion
Tuesday, 23 June 2020 14:30

Eats Chanel Lingerie

“Regardless of how something looks on the hanger, it’s the moment you own your look that the camera sees someone at their confident best and with that, our goal to create the sexiest lingerie brand in the world began.” Chris Applebaum, the Director of Eats.

The Eats Lingerie became available in June, exclusively via the Eats Lingerie online store. The debut collection, Black Cherry comprising of a bra, garter belt, g-string and pasties is crafted from luxurious black eyelash lace, soft satin trims and finished with the utmost attention to detail with glossy gold hardware and bespoke Eats-themed cherry charms.
In a statement Chris Applebaum, the Director of Eats said:

“I know the idea of launching a lingerie brand may seem to have come out of left field, but the genesis of this project was borne over 2 years ago. While I have always loved working and featuring other brands on our digital media platforms, sitting behind the curtain listening to girls in the Eats wardrobe room, I would hear feedback about everything and – especially with lingerie. The #1 criteria for feeling like you own it was FIT. A lot of bras looked amazing but could not be more uncomfortable. A ton g-strings look very creative but neglect to consider how the waistline could be altered to elongate the legs or flatter the booty by how it’s framed by silky, gentle straps.I was fortune to hear what made each girl feel their best and knew that if they felt great, they owned it."

"I have worked closely with our designers throughout the creative process which is why there are certain design elements to Eats Lingerie which won’t be seen on other labels.First of all: FIT. When girls put on our lingerie, we want them to KNOW they look their best and therefore feel their best. Secondly, each Eats Lingerie set will be adorned by a tiny gold Eats-themed charm. The first reflecting the confident, sexy and whimsical nature of the brand: cherries! Lastly, we want everything to be maximum SEXY all the time. This means demi cup bras, lots of exposed booty so we see more skin, translucent and lace fabrics so we can amp up the sexy factor even more. But – most importantly – lingerie is intimate, so we want your experience with Eats Lingerie to feel personal.”
In order to create the most exclusive experience possible we are producing each collection in strictly limited numbers with less than 300 sets available at a time. Because not just any model can become an Eats girl – we wanted our line to feel similarly special and rare.This will also ensure that the consumer knows that not everyone will be able to buy the same thing as them, it’s a special luxurious piece they will want to hold onto forever.”

Chris Applebaum is an LA-based Creative Director best known for Paris Hiltons Carl’s Junior Super Bowl campaign and Rhianna feat. Jay Z Umbrella music video. Applebaum has had over 30 Number 1 videos on MTV from Rihanna, Jay-Z, Hilary Duff, Britney Spears, Usher, Celine Dion, Miley Cyrus, Demi Lovato, Selena Gomez and more.
Published in Fashion
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