Sunday, 10 July 2011

Mercedes-Benz Fashion Week Berlin

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Mercedes-Benz Fashion Week Berlin - the most prestigious fashion show in Germany - combines an exciting mixture of top international designers and young ambitious new talent.

On July 06 – 09, 2011 MBFW staged its ninth season. The Spring/Summer 2012 collections were presented in a tent on "Strasse des 17. Juni", with its main entrance facing the city's most famous landmark: Brandenburg Gate.

Mercedes-Benz Fashion Week Berlin Spring/Summer 2012; Photo credit: Brauer Photos

In addition to the already well-known catwalk venue, for the first time there was a presentation space, the Studio, where designers could give free rein to their creativity without being bound to a classic catwalk. The Studio opened the possibility to build unique scenery, and allow the professional audience to roam freely; giving them the opportunity to view the collection up close.

“For emerging talent, the Studio can be a first step to present their work to media, buyers and key fashion influencers,” explained Peter Levy, Senior Vice President and Managing Director of IMG Fashion. “Also for established brands that would like to vary from a classic catwalk concept, and find a unique way that is more personal to showcase their collection at Mercedes-Benz Fashion Week Berlin, the Studio is the perfect fit.”
Eva & Bernard Spring/Summer 2012; Photos courtesy of MBFW

Let's have a look at some of the highlights: stylish and refreshing collections by Lena Hoschek, Frida Weyer, Rena Lange, Anja Gockel and Minx by Eva Lutz.

Lena Hoschek showed her designs on the first day of Mercedes-Benz Fashion Week in Berlin. The collection, as usual, is highly distinctive and clearly far from the dictates of fast changing trends. Girly dresses, hats and hair accessories create a romantic, yet confident and sophisticated look. Vintage inspirations and a ladylike class. Designer's website.

Lena Hoschek Spring/Summer 2012; Photos courtesy of MBFW

Frida Weyer Spring/Summer 2012; Photos courtesy of MBFW

Frida Weyer Spring/Summer collection presents a wide variety of ready-to-wear pieces from casual shirts to the perfect cocktail dress. Everything for “summer in the city” - 24/7. Designer's website.

Rena Lange Spring/Summer 2012; Photos courtesy of MBFW

Rena Lange presented his collection on the second day of Mercedes-Benz Fashion Week in Berlin. Artistic brushmarks with the powerful colours of the Jardin du Luxembourg. Playful and happy like the "Demoiselles de Rochefort". Parisian attitude with a French lightness and elegance. Designer's website.

Anja Gockel Spring/Summer 2012; Photos courtesy of MBFW

Anja Gockel new Spring/Summer 2012 collection is titled "The spirit of the smile". It is inspired by an old Chinese saying: "Master your life with a smile on your lips – or not at all". Designer's website.

Minx by Eva Lutz Spring/Summer 2012; Photos courtesy of MBFW

Minx presented relaxed, loosened volumes, modified proportions and up-to-date midi and maxi lengths at the centre of its 2012 collection. Precise lines contrast with smooth, floating silhouettes which Minx displays. Alongside with these innovations, exciting material alternations, different transparencies and lively structures define the fresh new summer look 2012. Designer's website.

For more information about the event and to see more catwalk photos and videos, visit official Mercedes-Benz Fashion Week website.

Source: MBFW Press Materials

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