Saturday, 13 April 2013

My Morning at the Felicities PR Showroom

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I was invited to attend a coffee morning with Felicities PR . The press event was held at the company's new location in Shoreditch, London. I arrived at the showroom on a windy, not to mention rainy Thursday morning. I was greeted with a hot cup of black coffee which I was very happy to see considering I was hardly awake.

Although the weather was responsible for my somewhat grumpy demeanor I am happy to say the PR girls were very bubbly and eager to show me around the showroom before I put my bag down. After putting away my umbrella and shaking off what was left of the artic chill I made my way around the beautiful displays. At first glance I would have thought I was in a modern day Aladdin's Cave. There were so many jewels, garments. and props. Each of the designer's sections were well presented and appropriately grouped.

I was shown around by two of the company's PR girls who took me through garments, lookbooks, labels and jewellery.

I was very interested to see the work of Ada Zanditon. I have been following her career and have always been impressed by her garment production , structure and use of illustrated images. I recently read about her collection in Berlin and I wanted to see it for myself.

It's been highlighted that the vision of the brand is to create elegant sculptural womenswear that is embellished with Zanditon's illustrations.There is a certain confidence and boldness that translates when it comes to Zanditon's pieces. The use of the colours and fabric and the odd eccentric addition (which includes donated monk's hair) make the finished product futuristic and unique.

Pieces are carefully constructed and each concept appears to be that of an individual thought. It is said that a wide range of sustainable textiles are sourced and products are produced in the United Kingdom.

For more on Ada Zanditon's work please see the Felicities website:

Another brand that I came across was Little Shilpa. I must admit I was unfamiliar with the work of Shilpa Chavan however she has now gained a life long fan in me. From exotic headpieces to the very popular bowties, Little Shipa is a brand of epic proportions. The influence of the brand is taken from the designer's own environment and is heavily influenced by the world around her. Shilpa, born in Mumbai, describes her brand as a collection of influences from East and West. With clientele that has included the likes of Lady Gaga as well as coverage from editorial powerhouse Vogue the is no doubt that Little Shipa will make a lasting impression in the world of creative brands.

For more on Shilpa Chavan's work please see the Felicities website:

Zanditon and Chavan's work were two of my favourites however Felicities PR represent a range of creative artists, designers and experts in millinery. See below for more images from the Felicities PR showroom:

Ada Zanditon

Little Shilpa

Mr Wood's

David Longshaw

Written By Sherry Tagoe