Friday, 22 November 2013

Solange Knowles Art director and creative consultant for Puma

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Determined not to be known simply as "Beyoncé's little sister" Solange Knowles' has worn a number of hats such as fashionista, fashion designer, dancer, song writer and mother through various creative projects. I was far from surprised to hear that she has recently donned a new hat Art director and creative consultant for Puma.

It is in my new role that I am able to express my love for not only design but the conception of creative ideas, and the execution of them by curating amazingly talented teams. I've had so much fun producing special content, ad campaigns, events, and working alongside the awesome Puma team with some of my favourite emerging artist, photographers, graphic designers etc. to create activations that really celebrates both mine and Pumas approach and philosophies."

Solange's first project will be pairing artists such as like Gerlan Jeans, William Okpo, and Hisham Bharoocha of Soft Circle-- to interpret the Puma Disc shoe into their own individual styles.

The arrange could be out in February and I can't wait to see what they come up with.