Wednesday, 17 June 2020

Modern Venus Collection From Daniela Groza

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Daniela Groza, a graduate from Edinburgh College of Art, lets Fashion Finest take a look at her beautiful collection of jewellery entitled ‘Modern Venus’.

Daniella tells us all about her work saying; “My collection promotes female empowerment and is destined to be worn by strong personalities determined to inspire others. Jewellery is not just aesthetics. My objective is to address important social, moral, and even political issues happening around the world and design jewellery with strong visual impact, which people can relate to.”

earringsAsset 138 resultPicture from @danielagrozajewellery

This graduate collection from Daniella aims to promote inclusivity, highlighting the beauty of diversity and individuality within one’s body shape and skin tone, with the use of materials, and design shape. The work advocates inclusivity, equality and diversity, all the way from the materials used to the final design, creating bold ready to wear fashion statements.

IMG 6800 resultPicture from @danielagrozajewellery

Materials celebrate tone and colour through the use of different metals, including silver, gold, oxidised silver, 18 ct gold and red gold. The use of the Japanese Mokume-gane technique of blending and laminating different metal alloys to create marbled surfaces, illustrates the beauty of skin imperfections, and the hanger motif symbolises the rejection of society’s image of the “ideal woman” and instead offers the wider spectrum representing the female form: body parts with diverse proportions, lumps, bumps and stretch marks.
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Tracing metals back to their natural source is a large part of the creation process behind this jewellery, and Daniella is committed to using recycled materials, from silver scrap collected through time, right across to reclaiming family heirlooms.

Danielle Groza’s work can be viewed in more detail through her website, or Instagram.