Friday, 22 April 2022

The Japanese culture comes to Metaverse Fashion Week with MetaTokyo

Written by Dimana Boshnakova
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Is everyone in the metaverse already? 

The Metaverse FestivalPh. Duncan Rawlinson

The metaverse is a place of inclusivity and the more advanced it becomes the more people worldwide are confidently stepping into the unknown world. This year was the first large-scale digital fashion event - Metaverse Fashion week. Digital fashion fanatics spent 4 days in Decentraland attending runway shows, parties and panel talks, and did some shopping. A project that really stood up from the rest was Japan’s first pop-up museum focused on generative art.

MetaTokyo is finally opening their doors for visitors to dive into Japanese culture for the Metaverse Fashion week.

Taking part in the Metaverse Fashion Week has proven to be a challenging task. Due to its international scope and accessibility it has attracted a greater variety of talents, emerging designers, and cultural sectors. The meta verse has been here for a while, but it is still relatively new to the mass public. Amatures have had the opportunity to experiment and improve and high-end brands are no longer the only luxury there is. Even the slogan in the event is ‘Everyone’s a VIP in the metaverse’. The competition in the virtual world is bigger but so is the audience.

MetaTokyo. What is it?

MetaTokyo is a project that is focusing on bringing their own take on the metaverse and showcase visitors the uniqueness of Tokyo culture. What started as a joint venture between Asobisystem Co., ParadeAll Co. and Fracton Ventures turned into a mission to develop cultural cities in the metaverse by connecting the digital landscape with global entertainment. Last year they developed the real estate in Decentraland but it is just now that they have finally opened their doors. To mark this milestone Meta Tokyo is collaborating with the twin fashion models AMIAYA to create NFT photography, launch the “SPACE by MetaTokyo” pop-up museum, and provide AMIAYA-themed wearables for the fans.

AMIAYA x STREET Collaboration

Ami and Aya Suzuki, known as the twin unit AMIAYA, have gained worldwide attention for their fashion sense. Together with Street, a street fashion publication in Japan, the duo will launch the AMIAYA x STREET TOKYO FASHION 2021ss photo collection book and hold a photo exhibition, both in real life and in the metaverse. A total of 330 unique NFT’s will be generated from the photography featured at the event, and they'll be offered through OpenSea. It’s safe to say there will be something for everyone. The collection will be available to only MetaTokyo Pass holders but for those interested in the launch a physical photo book will be available for purchase at the venue.

By the looks of it, it seems like Meta Tokyo is more than ready to embrace metaverse and Japanese culture. This is just the beginning, and a great one for Meta Tokyo. They have confirmed that more exciting events and launches are set to take place in the virtual world. So keep an eye on them. This project is set to inspire other countries to enter Decentraland and showcase the uniqueness that is hidden behind every culture.