The Most Iconic Swimwear Brands2
Whether you’re looking for some sweetness in the form of a ruffled bikini or craving a bombshell-red sleek one-piece to make you stand out, there’s no doubt that a swimsuit is something very personal.

It speaks of style as much as our everyday fashion does, and it’s one of the most important wardrobe pieces to pack when you’re travelling. Imagine having to get through a vacation in an ill-fitting swimsuit that makes you look terrible. Shying away from the beach and trying to cover up at every chance is no fun at all.

So, to find your perfect piece, we introduce some of the coolest, most iconic swimwear brands that have graced the world, hoping it will inspire some nice shopping experiences.

1. Réard

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Let’s start out with a Frenchman, because really, what is life without the French? Dull, that’s what it is. Launched in 1946 by a man named Louis Réard, it followed the end of Second World War and liberation of Europe. Réard, bless his fantastic French mind, is the man who invented the bikini and gave women a way to feel empowered, and to show off their body to their heart’s desire. For the sexy little Bond girl in you, this brand takes alluring and then kicks it up a notch to really make stunning pieces that are perfect for those moments when you want jaws to drop as you walk by.

2. Hunza G

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Straight out of Pretty Women and into your closet, Hunza G is just the brand for some chic, sleek beauty. Worn by Julia Roberts on the set, this is where you’ll find sporty mixed with modern and feel like a fabulous rich Hollywood star as you lounge on the beach. Don’t forget to pair your gorgeous one-piece with a floppy hat and big sunglasses for that mysterious diva vibe.

3. Seafolly

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No one knows beaches and sun-kissed beauty like Australians do, and this marvellous brand aims to bring unforgettable summer fun and classic beauty to women around the world. Founded in 1975, the company makes some of the most gorgeous ladies’ swimwear that’s internationally recognized.

The winners or several Marie Claire’s Reader’s Choice “Best Swimwear” Awards and Fashion Industry Awards, this is where you should turn to if you want quality coupled with trend-setting elegance. From Taylor Swift’s Cabana Rose bikini, to Katy Perry’s chartreuse bustier, and even Gigi Hadid’s beach style, celebrities love this brand’s distinctive style and you can often see it gracing the covers of famous magazines.

4. Lisa Marie Fernandez

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How do you capture that unique mix of sweet and naughty that Selena Gomez rocks so effortlessly? Let us tell you her secret: Lisa Marie Fernandez swimsuits. The two-piece behind one of the most famous Instagram photos belongs to this fun, colourful brand. Feminine and sassy, it’s for the girl who longs for subtle and sexy swimwear to grace her figure.

5. Haight

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Oh, the amount of stunning you can find with this brand. Definitely not for the faint of heart, these Brazilian swimwear makers give you edgy sportswear and groomed, lustrous elegance that will make you look like the statuesque goddess that you are. Not a very subtle brand by any means, but definitely good for when you want to look unique and bold.

6. Zimmermann

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Let’s turn to Aussies again, because we just can’t get enough of their bronzed tans and light-hearted fashion sense. High-class bohemian style is the signature of this brand, and their pieces can help you build a beautiful retro look. Why not live out your pin up fantasy by picking a structured one-piece, or high-waisted bottoms? Bright lipstick is a must.

Summer’s short, ladies. You don’t want to miss out on all the fun, do you? A sexy gal like you deserves the perfect piece that will accentuate the best features and make you feel like the star of the beach.

Written by Sophia Smith

Published in Blog
Thursday, 01 June 2017 15:18

Beach Holiday Swimsuit Edition

BEACH HOLIDAY SWIMSUIT EDITION

Hell Yeah, beach holiday time !!! we have all been working hard on getting our beach bodies in shape. So that we can strut our stuff down that sandy beach runway or lounge leisurely next to the pool. But to do that we will need just the right array of sexy and fun swimwear. Here is my pick of the hottest must have swimsuits.

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Attention grabber, the eye-catching abstract print, laguna bandeau bikini top and classic briefs are perfect for your firts day on the beach or poolside. For extra support and a cleavage boost, is the padded underwire cups, and it also comes with an extra detachable shoulder straps. Cover up after your swim with the bright printed fuschia anjuna maxi dress

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Stay true to the seasons trends with the halter nautical embroidered triangle bikini top and briefs The embroidered floral motif adds just a bit of naughty to the nautical stripes. A must for any sun seeking island girl. For added laidback holiday chic pair it with the freya swim sundance cross over dress with its flattering V neckline and cool crochet design. To complete the look accesorize with a straw sun hat with its cute beach shell detail detail.

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Love the versatility of the seafolly castaway stripe bandeau maillot because it will look equaly stylish outside the water paired with a maxi skirt or a pair of palazzo pants. With its underwired, moulded cups for added support and the cute ribbon to define the waist. This monocramatic piece is super sexy and chic. For a simple daytime look pair this sexy number with a pair of black chunky sandals and the black lacy Freya Sundance cross over dress.

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With a mix of vivid floral and cool crochet trims the frida underwired high neck bikini top and high waist tummy control briefs are perfect for any holiday adventures on the sand and in the water. Keep all your bits and bobs in the multi-colored striped beach bags and your feet comfy in these white and silver sandals from Bon Prix

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Published in Blog
Tuesday, 16 May 2017 15:28

Loves The Reef Project

The Great Barrier Reef – a vast 2,300 km-long coral reef off the coast of Australia and one of the seven natural wonders of the world.

Published in News
Tuesday, 16 May 2017 09:37

Is This The Death of The Bikini?

The bikini to avoid if you want to feel confident on the beach.

Published in News

Summer is arguably the best season of the year because of the fact that it allows women to get rid of all types of outerwear and woolen clothing items.

Published in Styling Tips
Thursday, 28 May 2015 21:39

Made in Chelsea star at South Beach

Made in Chelsea star Lucy Watson launches her Selfie, South Beach, 12 Piece Edit.

The Edit is made up of bikinis, a beach bag, and beachwear cover ups, perfect for any holiday.

Lucy who has been familiar with South Beach for a few years now, says, "that she tries to go away whenever she has time off" and with the summer approaching, it seemed sensible to combine her love of the beach with her fondness for the brand.

She chose her favourite 12 pieces from the collection, to form her edit. She believes that it offers something for everyone, but her favourite is the Bianca style bikini in the new colours, green and pink. Stating that she is, "looking forward to wearing them in Mykonos at the end of the month on my girl's holiday."

Whether you are wearing it lounging next to a pool or showing it off on a beach, nothing makes a statement quite like a swimsuit. The pieces from the Lucy Watson Edit is fun, it's sexy and ever so chic!! Taking you from day on the beach to sipping mojitos at sunset. And maybe, who knows, one of the piece, will help you groove back" Take a peek into the new Lucy Watson Edit @ South Beach @ www.southbeachofficial.com

Bronze goddess

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Neive a Rust coloured two piece

The bandeau top has a macramé design detail at the centre front and tassel along the bust line with small gold beads. Fastens with a clasp and has a removable halter neck strap. Matching briefs.

Pair the bandeau top (strapless) with a flowy maxi skirt and a kimono for cocktails at sunset

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Look stunning in this Andrea Art Haus printed bustier Swimsuit with neon lime trim Pair with palazzo pants, wide brim sunhat and wedges for a light lunch as a beach café.

Pink Flamingo

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Gia Flamingo print bandeau bikini top & Gwen Flamingo print fill brief. Love the cute jewelled gold flamingo trim at the centre front of the bandeau top

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Animal prints

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Boho at the beach

Crochet bikini

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Love it shop @ www.southbeachofficial.com

Published in Blog