Friday, 30 December 2016 08:58

Fashion Writing: Why I Write

It's been a few years now since I've been a contributor to Fashions Finest blog; and I've been privileged to share my views on a blog platform that is growing and constantly evolving. As a designer (Keji Victoria), I chose to write alongside my craft and share personal views of the industry? Why? While this may be a pretty simple equation, giving that fashion bloggers are poised to also be stylists and trend and design experts, it's good to reflect on real perks of fashion blogging....

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(Photo from Instagram)

1. You are connected to what is trendy and relevant

When it comes to writing you really need to stay relevant. I learnt this the hard way- spending so much time digging in to find material, but not always completing the last research stage- is it relevant to my viewers? Years of writing has definitely helped me appreciate the value of of the viewers' interests and needs. It makes writing worthwhile!

2. You are encouraged to share unique opinions and views

While staying relevant is crucial, my blog page isn't the only one that exists to be relevant, and neither is yours. People are always looking for something unique and refreshingly different, it's a battle of the fittest (so to say). I remember some years back, I shared a post on my favorite ways of using a wrap to cover the hair (as seen on Solange); I remember my house mate at the time came to me saying how much she enjoyed reading my FF post and how she sat down attempting the differenthe wrap styles. At that point, I realised that people are definitely interested in what I have to say- useful, relevant, yet unique. Although simple, my research on head wrap styles was a unique compilation.

3. You appreciate the work and accomplishments of others

Since being part of the FF blog family, I have had several opportunities to attend Fashion shows; participate in media and blogger events; and the likes! That is definitely a perk of working with a great platform. The journey has put me in the company of people whose views and styles are as different to my norm, as they could be. When you are set the task of covering a show or collection, you move from simply admiring the work to appreciating the hard work behind it.

4. You step out of your own comfort zone and work

The parallel work of designing (Keji Victoria) and writing constantly keeps me on the edge of my seat: designing keeps you locked in your own world and writing brings you out of it- not to talk of mastering the skills that go behind blog-style writing. I'm never short of inspiration!

Happy new year fashion bugs!

Thanks so much for stopping by my page!Keji Ewuosho X

Published in Blog
Tuesday, 06 September 2016 16:55

4 Reasons to Look Forward To Autumn

Tommy Hilfiger x Gigi Hadid Collaboration
Launching on 9th September at the Tommy Hilfiger shop on 5th Avenue in New York City and on tommy.com, the new capsule collection features nautical inspired designs with a sexy twist.

Have a look at my favourite pieces from TommyXGigi collection below:

Gigi Hadid

Photos courtesy of Tommy Hilfiger

London Fashion Film Festival 2016 (LFFF)

After my trip to Mexico City and attending the inaugural Mexico Fashion Film Festival earlier this year, I can’t wait to see the latest fashion films in London.

“Each year the London Fashion Film Festival host a variety of screenings centred on the subject of fashion and film, giving Londoners, film and fashion enthusiasts the chance to watch a number of iconic movies in the heart of the capital. As well as the main Festival, there will be a number of warm up events leading up to the Festival and the opportunity to take part in master classes and discussions with some of the industry’s most well-known names and faces."

- LFFF LFFF takes place on 14 September and you can see the official program here: lfff.co.uk/programme-and-tickets

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Photo by Eva Fydrych / Fashion Studio Magazine

New (and Old) Fashion Trends Leopard print is making its mark on the runways (again!) “Leopard print is a symbol of sensuality, confidence, and a liberated state of mind.” says Givenchy creative director Riccardo Tisci in the latest issue of Vogue magazine. “When a woman puts on a leopard-print coat, she is unapologetic in all that she stands for.”

Other trends to look forward to: plush velvet suits, pleated skirts, oversized coats & jackets, punk-inspired details, high-end streetwear, eclectic mishmash, colourful tights, bold embellishments, hats, and pretty in-pink vibe.

Gucci FW16

Gucci Ready-To-Wear Autumn/Winter 2016 (Photos by Yannis Vlamos / Indigital.tv)

A Wearable Fitness Tracker Public School’s collaboration with Fitbit, the Silicon Valley brand, may be one of the coolest partnerships this season.

Launching in October, the Type III Paracord bracelet (inspired by military parachutes) allows users to customise the Fitbit Alta and track their fitness progress: calories burnt, activity levels, and even hours slept each night. The device also offers call and text alerts and promises to keep you motivated during (and in between) your workout routine. Unlike many tech gadgets on the market, this smart accessory has a genuine style and it may become super popular with both fashion and fitness crowd.

Have a fabulous Autumn! :)

Published in Blog