Monday, 17 January 2022 13:59

How To Wear Pantone's Very Peri With OPV Beauty

The new year wraps up in a new colour: 'Very Peri', Pantone's Colour Of The Year 2022. You too can add this shade of royal purple with independent brand OPV Beauty.

Very Peri Pantone Color Of The Year 2022 - OPV BeautyCourtesy of OPV Beauty

With UK Google searches for Very Peri up by 5,000%, here is how to incorporate it into your beauty looks all year round, with the help of OPV Beauty...


About "Very Peri"

Pantone announced their colour of 2022 as 'Very Peri' describing it as "displaying a carefree confidence and a daring curiosity that animates our creative spirit, inquisitive and intriguing PANTONE 17-3938 Very Peri helps us to embrace this altered landscape of possibilities, opening us up to a new vision as we rewrite our lives."

Just A Sprinkling Of 'Mild Peri'

Shift Loose Pigment by OPV Beauty - Very Peri makeup products

If you have opted for a more natural makeup look after all the lockdowns, add just a sprinkling of Very Peri to your eyelids, and customise it to create your own style. Whether it is a brush along the crease, a stamp in the inner corner, or a smokey blend out from the outer corner, this shade makes an impact.

Use the Shift Loose Pigment by OPV Beauty (£8.50 on opvbeauty.com), a highly concentrated pigment that is easy to apply and create whatever look you are going for, as well as also being vegan and cruelty-free.

Graphic Liner But Make It Metallic

OPV Beauty's Metal & Glitter liner in shade 909 - Pantone Color Of The Year

The Graphic Liner trend is going nowhere with #graphicliner having over 770 million TikTok video views!

Add to the colour of the year, the trend of the year with OPV Beauty's Metal & Glitter liner in shade 909 (£10). Long-lasting and smudge-free, this liner is perfect for adding a shimmer to your look or being your entire eyelid look. The precise applicator sweeps seamlessly for a smooth, professional finish.

Father, Son, And Purple Eyelids

GoldLust

 Lady Gaga stunned at the House of Gucci UK premiere with a floaty purple dress, and glitter purple eyeshadow to match - almost like she knew it was going to be the colour of the year.

If you are heading "out out" this year, make your eyes more eye-catching with Pressed Glitter in shade Gold Lust by OPV Beauty (£8). Cruelty-free and waterproof, this pressed pigment stays super sparkly for hours.

The Queen's Lipstick

Deepen 'Very Peri' with a full-on vampy purple lip like Anya Taylor-Joy. Perfect for those winter nights or summer parties (fingers crossed!).

 OPV Beauty Mystery Liquid Lipstick - Very Peri Pantone's Colour Of The Year 2022

Be bold with the Mystery Liquid Lipstick from OPV Beauty (£8) that gives you an effortless application, and your lips a tender coverage that dries to a gorgeous matte finish.

Very Peri will give you confidence and a halo of mystery and we are sure including it in your palette will give you much fun with OPV Beauty.

Published in Blog

New year does not always mean new fashion trends. We are entering a time in fashion where micro-trends are going as fast as they have arrived, but some have lasted well over the past year and are expected to continue into 2022.

the coded 1Courtesy of The-Cøded

Matching Co-ords Are Here To Stay

Throughout the pandemic, co-ordinates have been a popular fashion choice. During the lockdowns, loungewear co-ords were the way to go to feel comfortable and somewhat put together for the endless Zoom meeting from the kitchen table.

When restrictions eased, we were not ready to leave the cute matching two-piece aesthetic at home. So we changed the hoodie and jogger outfits for a more dressed up look. From matching monochromatic tops and skirts to slick blazers and trousers looks have been the go-to look for many.


Both loungewear and party wear co-ords continue to be a favourite in 2022, while we have this hybrid of working from home and socialising with friends. co-ordinates are now a wardrobe staple for all events and will continue to be for quite some time.

2000s Fashion Resurgence Continues

What goes around comes around, and for 2021 it was y2k fashion. It is common for fashion trends to repeat themselves every 20 years, and the 2000s is no exception. Some 2000s trends have stayed in the past like frosted tips, but many have had a modern-day revival.

Some of the firm favourites include the halter tops, baby tees and chunky trainers. In 2022, it is predicted that some more 2000 trends will be at the forefront of fashion. Controversially, this includes low rise jeans, which have already grown in popularity thanks to supermodels Bella Hadid and is predicted to be a hot choice for upcoming fashion weeks.

Sustainable Fashion At The Forefront

artem beliaikin UdQt3FT6rxM unsplashPh. Artem Beliaikin, Unsplash

For many of us, the pandemic made us think more about where our clothes were made – and who really made them. This has changed the way many of us now shop, leading us to more sustainable and ethical shopping brands.

Many of us have also started to create capsule wardrobes, buying high-quality staple items that can be worn again and again.

Companies like THE-CØDED are doing their bit by working directly with clothing manufacturers around the world, ensuring that they receive a fair share of the profits. They also like to highlight their manufacturers and their forward-thinking initiatives for a completely transparent approach to online shopping. Thanks to transparent brands like THE-CØDED, finding information about who made your clothes has never been easier.

Oversized Shirts - A Wardrobe Must Have

Oversized shirts have been a fashion trend for years, and they are not going away anytime soon. Oversized shirts are such a versatile wardrobe piece, with many celebrities, including the Kardashians and Hailey Bieber, opting for the oversized look regularly in their pap shots.

Oversized shirts are a wardrobe staple that works all year round, and similar to 2000s fashion they are predicted to be a large part of runway shows during the upcoming fashion weeks.

Bye-bye Gendered Clothing

JUMPMAN THE CODED 2Courtesy of The-Cøded

Genderless clothing has been a growing trend on social media, with people wearing what they want regardless of who the clothing is advertised to. Many fashion houses are on board with this, as many runway shows are thought to have both male and female models wearing the same clothing during spring fashion week.

This has already been seen on the high street, with many brands now selling the same clothing in both womenswear and menswear sections – both in stores and online. This includes knitted “grandad” vests, oversized blazers and structured coats.

Overall, 2022 is set to be an interesting year for fashion as consumers are moving away from the constant trend cycle and sticking to wardrobe staples that work for them. We will certainly be thinking more about sustainably made fashion and timeless pieces this year.

What trends will you be getting on board with?

Published in Blog
Wednesday, 12 January 2022 13:17

Shift to Vegan Cosmetics not just for Veganuary

We hope you are familiar with the concept of Veganuary, as it has been taking place since 2014. But if you do not know in detail what it actually is, in a nutshell, it is an annual event that promotes a vegan lifestyle and motivates non-vegans to try a vegan diet during the whole month of January.

Vegan skincare brands for Veganuary. Ph kalhh, PixabayPh. kalhh, Pixabay

But why stop only with food consumption and not explore more of the vegan products out there? Here are some recommendations to try a vegan beauty regime.

 

The Story Of Veganuary

The British entrepreneur Matthew Glover and animal rights campaigner Jane Land started the challenge, but now there is also a non-profit organisation with the same name that officially runs the campaign. What most people like about the campaign is that it is not all about going vegan, it is more focused on educating others about the effect of food on the environment and raising awareness of animal suffering. The campaign started in 2014 and each year more and more people take part, with an estimated 1.3 million people committing to Veganuary in 20191.

Diving More Into A Vegan Lifestyle

One of the biggest challenges of the 21st century is climate change. It is believed by many that a plant-based diet can help fight global warming. If veganism offers so many benefits why not explore more of the beauty of leading a vegan lifestyle? Literary vegan beauty is taking over the industry, as more and more people decide to make more conscious decisions in terms of their everyday life and strive to minimise their carbon footprint.

UpCircle

UpCircle, vegan and ethical skincare. Circularity in the beauty industry. Veganuary

It all started with a single cup of coffee from a small independent coffee shop. A sister passionate about skincare and a brother concerned with the waste produced from daily activities such as drinking a cup of coffee. The brother and sister duo launched the company in 2016 and they have been growing the brand ever since. A sustainable, ethical and high-performing skincare brand that is focused on incorporating circular economy to the skincare industry. UpCircle "products are unique in that not only are the sustainability credentials unparalleled, they genuinely deliver results for the skin", said Anna Brigthman, co-founder of the brand.

Irene Forte

Irene Forte, vegan skincare made in Italy. Veganuary

The cosmetic brand of Irene Forte is just another reason to fall in love with Italy. The Verdura Resort in Sicily is home to the organic farm from which the key ingredients for their products are sourced. Each product is created with ingredients such as organic olive oil, floral hibiscus, fragrant lavender and herbal rosemary from the organic farm at Verdura Resort. Together with the icy fresh mineral water from Sicily’s mountainous Madonie Regional Natural Park they make the product we see today. The low allergenic potential of their products comes from the unique blend of fragrance and feel, along with delivering great results. On top of that, they are also with low allergenic potential. Along with that every stage from manufacturing to distribution is considered for their impact on the planet, the user and the Sicilian community from which our products originate.

Sakrid

Sakrid, vegan and handmade skincare made in the UK. Veganury

A British brand dedicated to eliminating toxins and chemicals from our daily lives. To achieve their goal they use only high quality natural and organic ingredients for their products. That also makes them good for both you and the planet. The brand also strives to implement sustainable practices in sourcing ingredients, packaging and collaborating with suppliers who share the same philosophy. Following their motto “We make good products, using good ingredients, that are good for you and good for our planet”, all of their products are vegan, cruelty-free, organic and handmade in the UK.

Wild Science Lab

Wild Science Lab, vegan hair care and skincare made in the UK. Veganuary

The London-based botanical haircare and skincare brand, founded by husband and wife Ali and Zoe, is worth checking out. Wild Science Lab has created innovative, award-winning hair and skin treatments that harness the natural power of the wild. They are driven by the desire to create high-performance, botanical, eco-friendly products that guarantee exceptional results while maintaining an environmental focus. Striving to achieve the highest possible percentage of naturally derived ingredients because they believe that nature offers power and simplicity that can work in harmony with our bodies to achieve effective transformations of skin and hair.

Gallinée

Gallinée, microbiome skincare. Veganuary

The world’s first skin and hair care line devoted to the health and wellbeing of “Planet You''. Do you know what a microbiome is? This is all the brand is about! A microbiome is the protective layer of your skin which is made up of 1000s of good bacteria. The unbalance and stripping away of the microbiome can result in inflamed and sensitive skin, from which a number of issues arise. Through a patented combination of prebiotics, probiotics and postbiotics, Gallinée protects and nurtures your very own microbiome to ensure even the most sensitive and stressed skin can thrive even under the most severe conditions.

The number of benefits from using vegan cosmetics is immense: it benefits your skin, the environment and the animals. Why not make your new year's resolution to be more considerate of the planet? With the growing number of brands that offer vegan products, you have plenty of options to find your new favourite products.

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Published in Blog
Tuesday, 11 January 2022 12:35

How To Find The Right Jeans For Your Body

It is essential to know what jeans are best for you to maximise your confidence on a day-to-day basis!
Guide women's jeans for different body shapes. Ph. Priscilla du Preez, UnsplashPh. Priscilla Du Preez, Unsplash

While jeans are a staple in everyone’s wardrobes, it is sometimes hard to figure out the style, colour and length which may be the best fit for yourself. To work out the right type of jeans, you need to be able to learn and acknowledge your body type first.

Whether you are tall or petite, have an hourglass body or many more, here is your guide to uncover your body shape and what jeans will be the best for you.


Hourglass

madison compton rRaMgfGdEEI unsplashPh. Jarritos Mexican Soda, Unsplash

An hourglass body means your top half and bottom half are well proportioned to one another. Your waist will be defined and smaller than the rest of your body. To accentuate those natural curves, you may want to opt for a fitted style of jeans, mainly flares or bootcut. These denim types will give focus to your waist while creating another hourglass appearance on your legs as the bottom of the jeans will widen. Another option for those who do not appeal to that style is slim jeans. Like flare denim, slim jeans will hug the waist, but also the rest of your leg, showcasing your calves as well. As for choosing the colour denim, light or washed denim would increase the appearance of your voluptuous curves.

Flare jeans, recommendations:

Blue mid-rise flared jeans | River Island

Circle

jasmin chew j vpjNZwnBE unsplashPh. Jasmin Chew, Unsplash

A circle body, often known as an apple-shaped body, suggests your upper body is fuller than your lower body. A lighter bottom half will centralise the focus to your slim legs. As for the style, mom jeans – which are cuffed at your ankles – will highlight your waist and the bottom of your legs. Another style that will also suit your shape is straight leg jeans. This style will still wrap your figure perfectly; however, a loosened fit will make your legs appear much slimmer.

Mom jeans, recommendations

PrettyLittleThing Vintage Wash Mom Jean | PrettyLittleThing

Rectangle

marcel strauss uNGKm9 RIcQ unsplashPh. Marcel Strauß, Unsplash

If you have a rectangular body shape, your measurements will all be proportional to one another. You will also appear on the slimmer side and your waist may not be as defined; therefore, the focus purely needs to be on your legs. Skinny, slim and distressed jeans are going to be right for you. Tight jeans are going to accentuate your slenderness, while distressed jeans will give you a chance to show off some leg: a necessity for you when going out.

Skinny jeans, recommendations:

Stradivarius super high waist skinny jeans with rips in grey | ASOS

Inverted Triangle

brooke cagle y0WxUZEApek unsplashPh. Brooke Cagle, Unsplash

An inverted triangle body shape is the complete opposite of your normal triangle. Your shoulders and chest will be the widest part of your body, while your legs are the slimmest. A pair of cropped straight jeans is going to be the ideal style for you. The style will fit your legs, without being too tight or loose, whilst the length will show off your slim clave. Darker denim will give the illusion of even slimmer legs and hips.

Cropped Jeans, recommendations:

COLLUSION x005 90s cropped straight leg jeans in washed blue | ASOS

ONLY Dark Grey Double Waist Crop Jeans | New Look

Triangle

jarritos mexican soda NinBAe4vniI unsplash resultPh. Brooke Cagle, Unsplash

The triangular body consists of your hips and buttocks being the widest part of your body, creating the bottom of the triangle with your waist being the sides and your chest as the tip. Some women with this body shape may want to highlight their hips, as men and women typically see this trait as a positive feature. Therefore, you should most definitely go for a pair of dark wash mom jeans, as they naturally have a slight curve from your waist to the upper thigh which will give definition to your curves. However, some women may not want to bring attention to these parts, so boyfriend jeans would be the best style choice. Boyfriend jeans hug your waist but they are typically looser and look more relaxed. Occasionally, there will be some rips and frays on boyfriend jeans which adds more to the relaxed and chilled appearance, that they give off.

Boyfriend jeans, recommendations:

Plt Acid Blue Wash Open-knee Boyfriend Jean | PrettyLittleThing

Long Tall Sally Indigo Boyfriend Jean | Next UK online shop

Published in Blog
Tuesday, 04 January 2022 11:44

Zendaya’s Spider-Man themed outfits

Everyone is talking about the new “Spider-Man: No Way Home”, also described by many as the best MCU film in years. The most outstanding fashion looks from the press tour are, of course, Zendaya’s.

Zendaya in Roberto Cavalli by Fausto PuglisiCourtesy of maison Roberto Cavalli

Marvel fans are losing their minds over how Zendaya used the characters from the films as inspiration for her outfits.


The actress has us wondering if this is the way movie stars are going to promote their films from now on. We are about to see, but first, it is time to spend some words on her outfits.

The Black And Gold Suit Inspired Look

Zendaya wearing Valentino's spiderweb gown - Spider Man No Way Home premiere, Los AngelesCourtesy of maison Valentino

At the big premiere in Los Angeles last December, Zendaya went with a trusted fashion collaborator: Valentino. For the occasion, the designer, Pierpaolo Piccioli crafted a custom beige haute couture gown embroidered with spider webs and completed with a matching eye mask. The pattern covers the entire flowy slip silhouette, which has a deep V-neckline and a slit that goes up to her hip. You can notice how the dress is completely covered in a dainty black spiderweb. This pattern does not just link to the main character on the screen but also to Zendaya's relationship with Tom Holland. A sweet touch to this look. This outfit is actually a reference to Tom Holland’s character in the film – Spider-Man or more specifically the new Spider-Man suit that was introduced in this film. The Black and Gold Suit is indeed Spider-Man’s regular suit but inside out.

The Green Goblin-inspired look

Special attention goes to my personal favourite, the green (goblin) suit. Zendaya and her co-star, as well as partner, made a guest appearance on ‘The Graham Norton Show’, where they were promoting ‘Spider-Man: No Way Home.’ Is there any better way to promote the new release than using props? That is a reference you cannot miss if you are a Marvel fan. The actress wore an exquisite green two-piece suit from Valentino Spring 2022 collection along with a lavender shirt.

No wonder this is the second look by Valentino, considering she has been the face of the brand for a little over a year now, and we can say with certainty she is rocking the Valentino looks. The combination of a classically tailored green jacket with notched lapels and a silk lavender shirt ensured an effortlessly elegant look. Christian Louboutin pumps and Bulgari jewels completed her look. The shirt and colour combination gives this outfit a retro vibe, does it not?

Doctor Octopus-inspired Look

 Zendaya wearing Roberto Cavalli custom jewelled dress in Paris, Theatre du ChateletCourtesy of maison Roberto Cavalli

And last, but definitely not least, I would like to highlight Roberto Cavalli’s masterpiece and also the look that spoke most to the fans. At the awards ceremony in Paris, Theatre du Chatelet, also Zendaya and Tom Holland’s first official red-carpet appearance, she showed up in a stunning custom charcoal crêpe de Chine open-back evening dress from Roberto Cavalli’s Autumn/Winter 2000 collection. While there is no doubt that the long, sophisticated black silhouette dress is a masterpiece, all eyes were on the golden detail on the back of the dress. The “spine jewel golden cage was linked by micro golden chains” and re-edited from the original one in order to make the appearance.

Roberto Cavalli for Zendaya by Roberto PuglisiCourtesy of maison Roberto Cavalli

And to compliment the golden detail on the back, she had her hair up in a bun and accessorised with large golden hoops. This outfit was inspired by Spider-Man’s greatest villain, Doc Ock, or otherwise known as Dr Otto Octavius. This outfit sparked a conversation online and all eyes were on Zendaya expecting her new public appearance to see what reference she might come up with next.

These are only a few of Zendaya’s iconic fashion moments. She has a lot more to offer to the fashion scene and she is always surprising her fans with her fashion choices. Knowing that she has been fully booked with promoting her new motion pictures “Dune” and “Spider-Man”, as well as the upcoming premiere of season two of Euphoria, we are all eager to see what she is going to surprise us with next. One thing is sure, it is going to leave us speechless again.

Published in Blog

Being well-dressed can make all the difference in a man’s work and personal life.

Wardrobe for the Professional Man Ph. The Lazy Artist Gallery, PexelsPh. The Lazy Artist Gallery, Pexels

Read on to find out what we have unearthed to be men’s professional wardrobe essentials in 2021.

Undoubtedly, the modern professional man has more options than in previous decades to express himself; here we are going to take a quick look at how men’s fashion has evolved into the looks that we know and look to for inspiration today.

Men’s fashion has taken some drastic changes, although there are some elements that we can still see today, paying tribute to the smart dressers our ancestors were. For example, the simple work shirt has been around since the Victorian era, often dressed in a waistcoat, tailored trousers and the occasional top hat.


Looking at the last 50 years in men’s fashion alone we can see the influences in modern work clothes. From the love of patterns and paisley in the '70s, power dressing and full shoulders of the '80s, the baggy revolution of the '90s to the slimmed-down opposite in the '00s – each era has what men wear today.

10 Men’s Professional Wardrobe Essentials

There are some classic pieces that every professional man should own. To make it easy for you, we have created a men’s wardrobe essentials checklist below to get started.

1. White Shirt

Professional Man's essential, white shirt. Ph. Andrea Piacquadio, PexelsPh. Andrea Piacquadio, Pexels

A crisp white shirt is essential for any professional Whether you are in a busy office or heading to after-work drinks, a white shirt is a clean slate and something that you can easily style with accessories.

2. Khaki Pants

Having a pair of khaki pants in your wardrobe means that you are covered no matter the event. If you are heading to a smart casual event or meeting, team them up with a shirt. For a more casual look, switch for a polo or T-shirt.

3. Plain T-shirt

A plain t-shirt is perfect for chilling out but still looking stylish, or you can pair it with a jacket or blazer to give it a little more of a smart casual look. Look at getting a few colours so you can have some variety.

4. Jeans

It sounds simple, right? But a good pair of jeans can make or break an outfit. Look into a pair that fit well, are comfortable and can be worn with a range of different style tops. When it comes to jeans, see them as an investment piece.

5. Coat

As the colder months set in, you are going to need a decent coat. Gone are the days where waterproof coats will make you look like a walking marshmallow! You can find coats that look stylish while also keeping you warm and dry. Top tip: a black coat will go with all of your outfits.

6. Polo Shirt

The polo shirt may have started on the pitch with a horse in tow, but now it is a comfortable addition to the professional wardrobe, appropriate for dress-down days or a relaxed event.

7. Sweater

Another winter warmer for you – a sweater can easily be paired with any kind of trouser whether you prefer khaki pants, chinos or jeans a decent sweater will work with them all. This can also be your opportunity to have a little bit of colour in your wardrobe. Consider a blue, green or red sweater – give it a go!

8. Shoes

These boots were made for walking, after all. Whatever your style choice investing in a pair of shoes that will not only look good but are comfortable to wear is a smart choice, it is something you will wear every day so it is worth spending a little more where you can to get the right shoe.

9. Belt

Make sure you are covered with a belt that you can trust to keep your outfit in one piece. It is also an excellent accessory. Do not forget – make sure you match your belt and shoes and avoid the fashion police.

10. Blazer

Blazers, tips and fashion essential for professional men. Ph. Mahdi Bafande, UnsplashPh. Mahdi Bafande, Unsplash

A blazer can be a game-changer and allows you to introduce a pattern or some colour into your outfit without going too over the top. So why not try something a little different, perhaps a checked pattern that you can mix up with different colour shirts or trousers.

You are now ready to add those essential pieces to your wardrobe that will make you look professional, while also feeling confident. Go get them!

Published in Blog
Monday, 20 December 2021 17:43

Special: Behind and Inside PUMA RE:SUEDE

Achieving circularity and sustainability has undoubtedly its challenges but the PUMA RE:SUEDE experiment showed that green footwear is not a wild dream anymore.

PUMA RE:SUEDE biodegradable and sustainable sneakerPhoto courtesy of PUMA

Fashions Finest got in the loop with PUMA creative and sustainability team directors to know more about the challenges behind ecological shoes.


Sustainable production techniques have been making great strides in the last decade. Green shoes are real but challenges, the aesthetic implications and public reception are true too. Heiko Desens, PUMA’s Creative Director, and Stefan Seidel, Head of Corporate Sustainability, told Fashions Finest more about the RE:SUEDE pilot experiment.

Q&A With Stefan Seidel, Head Of Corporate Sustainability At PUMA

Stefan Seidel, Head of Corporate Sustainability PUMAStefan Seidel, courtesy of PUMA

PUMA's first sustainable experiment dates back to 2012; it was quite futuristic for that time but very noteworthy. What did you learn from your first attempt?

Our InCycle collection was probably ahead of its time. We saw that it was important to ensure the products get sent back to us after their use phase.

We did have an instore-take back system in place back then, but it was not possible to specifically sort out our InCycle products for composting or recycling purposes. This is why we will have a very specific take-back offer in place for the RE:SUEDE.

Do biodegradable, unconventional and/or alternative materials impact the final design and aesthetic feel?

Some of the materials indeed look and feel different. For example, we purposely left the leather for the RE:SUEDE in its natural colour – to support the natural look and feel. But the RE:SUEDE is still as comfortable to wear as the “classic” SUEDE.

Can a single, trend-driven feature reduce the eco-friendliness of a shoe?

The eco-friendliness of a shoe is based on many aspects. Important criteria are the materials used, the environmental performance of the manufacturer who produces the materials and the shoe, the type of energy used during production, the mode of transport and ultimately how the shoe is treated at the end of its lifecycle.

A single feature can help to draw attention, but to be eco-friendly, a shoe needs to ideally address all of the above aspects.

What is the least sought-after material which, in your opinion, may open unexpected possibilities in the shoemaking industry?

Over the past years, we saw attempts using pineapple leaves, cork or mushroom-based materials for shoemaking. Those are interesting but very difficult to scale to mass volumes.

Personally, I believe we should make those materials more sustainable, which are already in use today, for example by eliminating fossil-based feedstocks. Some of our partners are experimenting with CO2 from the atmosphere as building blocks for polymers – that would be great, provided that those polymers can also be fully recycled or decomposed naturally.

What is the most impactful moment on the ecosystem in a shoe’s life cycle?

When we look at the product lifecycle analysis, then the material extraction and conversion has the biggest environmental impact.

The RE:SUEDE project shows your commitment and dedication to a better future. Considering that there is still work to do and areas with room for improvement, what is one key approach that any brand can take for greener production?

There are many areas that we need to focus on, so let me pick two:

We need to transition production to low carbon materials and renewable energy, to be able to tackle the climate crisis.
We need to answer the question of what happens to the products at the end of their lifecycle. Biodegradation is one possibility, technical recycling is the other one. Ideally, we should combine both.

Q&A With Heiko Desens, PUMA's Creative Director

Heiko Desens, PUMA Creative DirectorHeiko Desens, courtesy of PUMA

PUMA picked the SUEDE for its sustainable pilot project, but what makes this sneaker PUMA's real icon?

The Suede stands for timeless design that makes it different to a lot of high fashion sneakers. We chose the Suede because in theory you can wear it for many years and it always compliments any styling you go for and any occasion you wear it for. Doesn’t this make it an icon?

Everyone agrees on Gen Z being the most eco-conscious generation. Is circularity driven by the youngest or does PUMA have a less specific customer cluster in mind for the RE:SUEDE and future eco-friendly shoe models?

The Suede speaks to a wide consumer base and that gives us the freedom to choose who we are directing the message to. With the massive conversation around environmental issues nowadays, the topic is not just of interest to a younger generation, and it shouldn’t be. That’s why we chose the Suede for this project to generate interest in our RE:SUEDE project as much as possible.

How did your loyal customer base welcome the cooperation? Do you feel potential customers will value brands that take them so much into consideration?

We are still in the phase of evaluating the media/social feedback but we can proudly say that it has exceeded by far what we were hoping for. The next round of engagement with our loyal consumer base will start beginning of next year. This is when our project physically starts and consumers can register for the first round of RE:SUEDEs.

What is the biggest challenge encountered during the running project?

The biggest challenge was to meticulously identify and eliminate all potentially harmful elements from the materials and still maintain top quality and durability. Real sustainable materials are still not always easy to find. The next step was to make sure they pass established quality standards, so you can enjoy your product just the way you are used to for any other PUMA product.

To smartly communicate that the RE:SUEDE will not simply biodegrade in a conventional composting environment. It needs a specialized technical set-up.

 

In the future, our footprint will finally be lighter. Thanks to alternative, biodegradable materials and circularity experiments like PUMA RE:SUEDE this day will soon approach.

Published in Blog
Monday, 20 December 2021 12:19

Fashions Finest's NYE Outfits Stylebook

The countdown to New Year's Eve is getting closer, and so is the time to plan your outfit for the last night of 2021. An explosive mix of sparkles and red-carpet glam is the most popular choice, but there is no rule. We encourage you to dress to impress as you are.

New Year's Eve Outfits, stylebooks and tips. Ph. Inga Seliverstova, PexelsPh. Inga Seliverstova, Pexels

Are you not sure about what to wear on New Year's Eve? No panic! The editorial team put together their best festive outfits in this NYE stylebook where the key denominator is your personality.


We did it many times: buying a shiny, daring, excessive New Year's Eve outfit and wearing it just once. Fashions Finest's team opened their wardrobe and picked their best NYE looks. Browse our unconventional lookbook for inspiration and tips to let your personality shine and save some money for the new year!

Bethan’s New Year's Eve Look

Bethans New year Look
"My NYE look is styled with a 1960s' glamorous American housewife in mind," says Bethan Carrick, fashion historian and editorial intern at Fashions Finest - "think Mad Men's Betty Draper, my ultimate style icon. My plans for NYE are up in the air so I'm keeping my options open with this outfit but making sure I'm glowing. I have gone for a palette of luxurious golden hues which is tied together with a black Prada centrepiece - can you ask for much more? It is always important to me to match what I'm wearing on my feet with what I'm wearing from my neck and upwards: so these delicious jewel-encrusted Manolo Blahnik heels which no doubt are inspired by the court of Versaille are paired with an equally luxurious vintage gold pill necklace. To balance out the statement of gold I'm wearing a dainty Chanel cloche hat. These Batsheva orange dotted trousers signal to me where luxury meets comfort, which I am all about. Finally, wherever I will be it is going to be cold so I'll need a cosy jacket to take me through till 12 am and this Dior faux fur jacket is ideal. This outfit makes me feel like I'm going to gracefully glide my way through 2022. Cosy golden vibes only, please."

"I've chosen Vestiaire Collective to source my NYE look as I'm a big supporter of resale and believe it's the future of fashion. I spend a lot of time trawling through this site looking at beautiful garments that I hope to one day have money and space in my wardrobe to own."

Find Bethan's picks:
Top - Trousers - Coat Necklace - Hat - Shoes 

Leila’s New Year's Eve Look

Leilas New year Look
"This is an alternative and mainly vintage-inspired take on the New Year’s Eve outfit. It does not always have to be a dull sparkling glitter dress. Embrace the ‘90s and draw all eyes to you, while simultaneously supporting small independent designers and sustainability by shopping pre-loved."

Leila Katharina Kaess, international student and editorial intern at Fashions Finest, goes into more detail: "Snakedivine is an independent brand, based in Kassel, Germany and run by Rebecca. She studies free arts, makes tattoos and began to engage with CGI. Most of her items are unique single designs with an exclusively-limited batch of one to three pieces. This makes everything you buy extraordinarily special and individual. With one of these pieces, you are safe to avoid turning up in the exact same outfit some else is wearing. Rebecca is also keen on sourcing the fabrics from small sellers, remnant fabrics and second hand. The entirety of the range offered online is carefully crafted by hand. In an attempt to conquer fast fashion and overconsumption she invests a lot of time and creativity in every single piece. Thus, it is all the more devastating to see that a variety of her designs have been stolen, manufactured in horrible conditions and with synthetic materials, by the Chinese ultra-fast fashion brand SHEIN, to be sold for a few pounds. She is only one of several upcoming designers to be named. That is why we must support small and independent businesses!

The corset jacket by the infamous ‘90s brand Catwalk Collection is now considered deadstock, as those are not produced anymore, so you might want to get one as long as they are privately sold. A cute bralette underneath means that you could also open up the jacket or get rid of it entirely if you want to wear it as a top.

The well-beloved NODALETO platform Mary Janes pick up the jacket’s black velvet material, thereby creating a continued theme, as well as bringing top and bottom together coherently.

A cute little handbag to fit all the little things one needs when heading out are perfectly stored in this lovely vintage Vivienne Westwood bag. Vestiaire is always a good place to buy designer handbags since they are vintage (good for the environment and your wallet) and undergo testing for proof of authenticity by professional staff, which ensures that no dupes are sold. Lots of chunky silver jewellery and the eyecatcher, a huge Vivienne Westwood pearl choker, bestow the look with an edgy retro vibe. Also, notice how the cross earrings pick up the green colour of the bag, while the nail polish and lipstick match the colour scheme used in the trousers. Attention to little details like this compliment an outfit. This compilation can be used as inspiration, maybe you have some items in a similar, or would like to try your hand at an upcycling project."

Find Leila's picks:
ShoesBralette - Corset jacket -Trousers Bag - Necklace - Earrings - Rings - Hairclip - Lipstick - Nail polish

Olivia’s New Year's Eve Look

Olivias New year Look
"For me Christmas and NYE is the best excuse to wear a full outfit of glitter and this dress is the perfect example."
  Olivia Brecque, editorial intern and Fashion Design Management student at the LCF, considers the holidays as the perfect time to do something good for someone in needs: "To get you in the Christmas spirit I decided to pick my outfits from Cancer Research in Islington as I believe there are endless choices of outfits in Charity shops, not only is it good for the environment but you are helping to raise money for a cause. This outfit in total cost 69£. Any pair of black boots that you own should do the trick as all the focus is on this glitter dress. I would like to thank the staff at Cancer research Islington for being so helpful and kind."

Olivia's top pick:
Earrings 
To make something meaningful this Christmas and NYE, visit Cancer Research UK.

Deborah New Year's Eve Look

Deborahs New year Look
"I have chosen a look from my wardrobe because I like the idea of thinking sustainably and reusing clothing rather than buying new clothes that I don’t really need." Deborah St. Louis, founder of Fashions Finest, is a champion in sensible fashion choices.

"Most of the items I have worn many times and in different ways. The ASOS top is a new purchase and I love the combination of burnt orange with the black floral design. The warehouse tan skirt is one of my favourite items which I have had for over 10 years so no longer available online but here is a similar look from Warehouse which I’m sure anyone could find in a charity shop for less than half the price.

I have finished my look with a selection of jewellery that I have had for many years and that will complement any look. Similar jewellery can be purchased at an affordable price from Accessorize

My go-to leather handbag has been with me since the '90s and it cost me around £20.00 back then. Here is an alternative from Ted Baker. My go-to heeled boots, which finish this look so nicely, find a similar alternative online at ASOS

Now I’m all set to step out and enjoy my NYE party with friends without even having to spend any money on an outfit."

Find Deborah's picks:
Top - Skirt - Handbag - Boots - Accessories 

Valentina’s New Year's Eve Look

Valentinas New year Look
"How things change... In the past, I was more bothered by the idea of celebrating the year leaving us rather than looking for party outfits and having fun. The fussy me was not ready to bid farewell to the year, especially if it was a generous one for me!

My NYE outfit idea has the typical broken student, my old me, in mind. Here is a versatile look that allows you to reuse the dress and any item in the new year, again and again. The OOTD plays around colours and feels making the '70s the decade of freedom, youth and carefreeness. The essential piece is this Reformation 'Briea' halterneck mini dress. Pattern, colour palette and neckline take inspiration from the party decade for excellence. Move around in this dress; as the silk flows, the cubed pattern acquires fluidity. Geometries break.
Reformation follows the Net Sustain 8 eco-conscious production keys. A candid ZARA faux fur jacket accompanies the dress to keep toasty and conceal the sensual open back. It is 100% artificial fur and crafted in line with the brand environmentally-friendly standards.

2021 footwear saw barely-there sandals and chunky heels alike. These vegan MONKI ankle boots give a strong sense of stability with their structured heel so your feet will thank you too!"

Valentina Chirico, chief editor at Fashions Finest, moves on matching jewellery. "The handpicked accessories recall the dress warm colour scheme: gold. NuebeStudio polymer clay drop earrings in the shade Sahara are a dainty touch of exclusivity and lush: 100% handmade with 14k gold leaf. Behind NuebeStudio is Noelia, a former Spanish model turned SEO marketer, then jewellery maker.

Gold is rather expensive, so why not add some brass bracelets instead? These stackable brass bangles are handmade and fair trade by People Tree, plus they shine like gold! '70s' earthy and saturated colours find a nicely surprising balance in this Louis Vuitton embossed leather pochette in an acidic lime hue. You can go second-hand for that piece of luxury you deserve."

"My country wants red as the go-to and super lucky colour for the festivities, including NYE. But this year, I want some gold and sunshine in my makeup.

Swirl Benefit Galifornia blush on the apples of your cheeks and forehead for an instant healthy glow. Galifornia is more of a warm peachy shade with a sweet and exotic fruity scent. For more gold and lush I would ask imPRESS, it replies with its 'Luxurious' press-on nails dipped in champagne gold and pearls. If time is running low, I trust the brands' innovative cushioned glue pads for extra hold and its superb salon-worth designs.

I almost convinced myself to celebrate this year!"

Find Valentina's picks
Dress - Jacket - Boots - Earrings - Bracelets - Handbag - Blush - Nails 

Katie’s New Year's Eve Look

Katies New year Look
"2022 is right around the corner and people across the world are readying themselves for fresh starts, inspirational Instagram stories and resolutions that they will definitely stick to this year. The best way to channel this positivity and abundance into your New Year" - says Katie Bowman, social media intern at Fashions Finest - "is to dress for success, or so the old saying goes."

"This year I will be ringing in the New Year with my best friend and her daughter at their home, so my take on the glamour and glitz of New Year’s Eve may differ from previous years. By this I mean pyjamas.

This pale pink satin trouser pyjama set from John Lewis is the perfect co-ord to sip strawberry daiquiris on the sofa. To keep in with the pink colour scheme, these pink fluffy slide slippers from Ugg matched with this cosy dressing gown from Boux Avenue will make you the envy of everyone who decided to party out in the cold.

So whether you’re out in the club, staying in with friends or asleep before the clock strikes midnight, have a wonderful and safe New Year and enjoy the night in style."


Find Katie's picks:
Pijama set - Slippers - Dressing gown 

Sophie’s New Year's Eve Look

Sophies New year Look
"I have mainly chosen this outfit because you could wear this outfit for any occasion. You do not have to underdress or be overdressed. This is more a sort of casual wear."

Sophie Schot, creative media student and media intern at Fashions Finest, embodies a young and practical take on the festivities.

Find Sophie's picks:
Skirt - Sweatshirt - Boots - Earrings 

What a way to wave goodbye to 2021! There are many ways to dress up for New Year's Eve, all varied and still valid, whether you plan to spend the last night of the year partying all night out or staying in all wrapped up nice and cosy.

Mixing and matching our favourite clothing and wishlist picks was a fun game and a good style exercise. Fun aside and most importantly, our NYE stylebook wants to be more than a simple shopping guide. Indeed, it is not.

We like to think we are like no other e-zine around. We do not want you to feel compelled to buy so that you can feel gratified and conformed. Fashion should make you both look good and feel happy. You can do it in many ways; for example, you can join the secondhand brigade and give new life to pre-loved clothing online or in-store. You can buy to support a cause dear to you, wear independent and handmade labels, rent a luxury outfit or even design and sew your own holiday outfit! Being fashion smart is always among the latest trends, and there is no shame at all in wearing something casual on New Year's Eve or repurposing glam pieces to spice up your daily outfits.

Use this NYE outfit stylebook to steal some great tips. Save on money (and headaches), not on fashion!

Published in Blog
Wednesday, 03 November 2021 15:23

LTK and creators: the new landscape of fashion retail

On Oxford Street, the Capital's shopping avenue, a corner shop like no other made its temporary appearance. LTK celebrated its relaunch and makeover with this peculiar pop-up space and a panel to discuss the future of retail and the role of content creators.

LTK Creator's Shop Oxford Street, London. Ph. LTKImage courtesy of LTK

Fashions Finest team stepped into LTK abstract store for an exclusive panel discussion with LTK co-founder, Amber Venz Box, Vicky James, head of brand marketing at Missguided, and LTK creators Mollie Campsie, Louisa Hatt, and Josie LDN.


The world is literally in the palm of our hands as many actions can be taken with a simple tap, including shopping. The pop-up space in Oxford Street had a door like many other stores but the QR codes stuck on the window opened the real shop for us. This is a very peculiar 'store': LTK.

LTK Creator Shop Oxford Street London. Ph. V.ChiricoLTK Creator Shops in Oxford Street. Ph. V. Chirico

A popular name among the youngest and social addicted, LTK - formerly known as LikeToKnowIt - was founded in 2010 by Amber Venz Box and her then-boyfriend, now husband, engineer Baxter Box. Back at that time, blogging was an enjoyable hobby but the couple managed to turn Amber's passion for blogging and fashion into a means of living. With the monetisation platform rewardStyle first and the app LikeToKnowIt soon after, the Boxs changed the way people shop online forever but also, and especially, the way people source for inspiration.

LTK panel discussion creators as fashion retailers. Oxford Street, London. Ph. V. ChiricoAt the LTK exclusive panel discussion with Missguided: 'The Role of Creator Commerce in Retail'

The panel discussion hosted by Robin Ward, head of sales at LTK, delved into this topic and explored today's shopping landscape brought by LTK with the four panellists.

What Is LTK And How It Works

What is LTK and how the app works

LTK is an app and platform where content creators - bloggers or influencers - brands and the audience meet, creating a virtual space beneficial for the creators and helpful for the shoppers.

LTK inglobes Amber Venz Box and Baxter Box's brainchildren: rewardStyle and LikeToKnowIt. Ever wondered what the person next door, more realistically an influencer or a celeb, is wearing? LTK answers that question for you. You can tell this is a winning idea by its long 'shelf life'. Ten years of LKT suggests it is a brilliant concept with a real purpose. It could not be otherwise. Amber, a former personal shopper and fashion-obsessed from Dallas, knows the market as she turned her free shopping services as a blogger into an empire with 350 people working with her all over the globe.

LTK panel discussion Amber Venz Box. Ph. V. ChiricoCEO and Co-founder of LTK, Amber Venz Box

What Amber knows is that people do find shopping-related content entertaining and they actually spend on goods worth 10$ billion dollars after social recommendations by LTK creators. However, she is also well aware of the short lifespan of online content and the many new platforms launched every single year. Not so many 'spaghetti stick on the walls' and content is easily forgotten, lost under a shower of freshly made posts. The new updates implemented the LTK platform with helpful features for both the influencers and users. LTK creators will have a creator shop, a technology with marketing built-in, and access to analytics. Analytics are not just addicting and fun to explore, as noted by Molly, but also 'keep you in touch with your audience' - added Josie

LTK Makeover: New Functions For Your Experience

The LTK updates were made to create an 'elegant shopping experience' (Amber). Old and new uses can find now a richer tool to fish for inspiration and then shop online. The new LTK app features:

  • Price drop alerts - Real-time notifications telling shoppers when one of their saved items or something in their wish list goes on sale.
  • Automatic follows - A new function allowing users to follow a creator's LTK Shop automatically when they click through to any creator LTK post from Instagram or any other social media.
  • Home screen badges - A little badge appearing on a creator’s avatar, showing how many new posts are waiting to be seen
  • Gift Guides - A separate section for festive shopping (i.e. Christmas, Black Friday and Cyber Week) with gift guides within creator LTK profiles.
  • Search filters - A much-awaited function to filter by brand name and media type on a creator’s LTK Shop.
  • Localisation - Shoppers in the UK are now immediately recommended UK-creator content first in product search.

Asked by Robin on the meaning of influencer marketing, the panellists explored the role of influencers in today's virtual landscape by recalling their personal paths (Mollie, Louisa and Josie) and what is the relationship between brands and creators (Vicky).

LTK panel discussion creator Mollie Campsie. Ph. V. ChiricoLTK creator Mollie Campsie, Vicky James next to her

Coming from different backgrounds and representing different niches, the panellists offered a larger spectrum of opinions on the matter. For Mollie, a former plus-size model who joined LTK 18 months ago, 'an influencer is somebody in a given space - which for me was cut due to my size - (someone) who has authority in that space and who is able to influence purchasing decisions and add value to their audience.'

LTK creator Louisa Hatt with Vicky James Missguided. Ph. V. ChiricoLTK creator Louisa Hatt shares her view and experience

Louisa, from Edinburgh and in LTK for 18 months, shared the same vision and deepened the view by pointing at 'trust and credibility', two strengths and essential components in the emerging role of influencers. Trust, authority, credibility, engagement, and humanity have been highlighted throughout the discussion.

LTK panel discussion creator Josie LDN. Ph. V. ChiricoLTK creator Josie LDN
Josie, who has a background in marketing, knows that marketers have to count every pound spent in their campaigns and found the positive side of being a creator as 'she can truck what she invests in because it is all digital.' She has been with LTK for seven years when the platform for influencers was called rewardStyle.
'Every penny has to make worth a pound', Vicky agreed with her and moved on by offering her experience as the voice of a brand dealing with the 'new brands', the creators. A brand like Missguided seized this new opportunity. Influencers' creative works can actually benefit different areas of marketing. In fact, the brand has been engaging with creators as a catalyst during that time when working from home made shooting particularly difficult to organise. Creators provided new content from different points of view as well as a source of inspiration for styling.

LTK panel discussion, Robin Ward. Ph. V. ChiricoRobin Ward, head of Sales at LTK, hosts the panel

What emerged during the panel - probably the most relevant conversation topic for us at Fashions Finest - is inclusivity. Influencers and content creators are people like us and represent the variety of today's society with its different social, aesthetic and ethnic backgrounds. Mollie is sorting problems for many women who do not feel represented by models at all. Her activity has something emotional for her, 'it humanises everything which is the core of what influencer marketing is'. Louisa has never seen herself as a brand until other fellow creators suggested to her some products which might have been suitable for her personal style. That ordinary experience opened her eyes but it was the collaboration request from a British traditional heritage fashion label that brought her to a new realisation. People got back in touch to tell her they finally saw themselves in the brand's wealthy style code.

Content creators may have a privileged relationship with brands and enjoy enviable attention but what they really do is give voice and space to the real people. Creators are not models, they stand for those who were invisible in the media and marketing products ten years ago.

LTL Creator Shop pop-up space in Oxford Street. Ph. LTKAfter London, LTK is planning to open more pop-up spaces around the globe (image courtesy of LTK)

When questioned by Robin, Vicky sounded quite comfortable with the statement 'creators are the new brands': 'as a brand, collaborating with creators strengthens your own brand. They are that authentic voice that people are looking for'.
'Creators are filling that gap between consumers and commas', added Josie. Creators like Josie, Mollie, and Louisa do something they love and, Josie continued 'while doing something you love, you do not realise but you are building this incredible relatable organic brand'.
Josie is not wrong at all. The equation is real and actual: 'creators are the new retailers; they are the ones curating new products for their followers', stated Amber while introducing us to LTK new makeover. Content creators are not competing with brands but they are now recognised as perfect partners and an endless source of inspiration for shoppers who finally find shapes and personalities closer to them.

LTK proved to foresee the change and shape the industry, surviving the coming-and-going destiny of all digital products. What we can wish for in the future is a democratic market, a fashion reality open to everyone and we can feel it is already happening.

Published in Blog
Friday, 30 December 2016 08:58

Fashion Writing: Why I Write

It's been a few years now since I've been a contributor to Fashions Finest blog; and I've been privileged to share my views on a blog platform that is growing and constantly evolving. As a designer (Keji Victoria), I chose to write alongside my craft and share personal views of the industry? Why? While this may be a pretty simple equation, giving that fashion bloggers are poised to also be stylists and trend and design experts, it's good to reflect on real perks of fashion blogging....

04 instagram it girls

(Photo from Instagram)

1. You are connected to what is trendy and relevant

When it comes to writing you really need to stay relevant. I learnt this the hard way- spending so much time digging in to find material, but not always completing the last research stage- is it relevant to my viewers? Years of writing has definitely helped me appreciate the value of of the viewers' interests and needs. It makes writing worthwhile!

2. You are encouraged to share unique opinions and views

While staying relevant is crucial, my blog page isn't the only one that exists to be relevant, and neither is yours. People are always looking for something unique and refreshingly different, it's a battle of the fittest (so to say). I remember some years back, I shared a post on my favorite ways of using a wrap to cover the hair (as seen on Solange); I remember my house mate at the time came to me saying how much she enjoyed reading my FF post and how she sat down attempting the differenthe wrap styles. At that point, I realised that people are definitely interested in what I have to say- useful, relevant, yet unique. Although simple, my research on head wrap styles was a unique compilation.

3. You appreciate the work and accomplishments of others

Since being part of the FF blog family, I have had several opportunities to attend Fashion shows; participate in media and blogger events; and the likes! That is definitely a perk of working with a great platform. The journey has put me in the company of people whose views and styles are as different to my norm, as they could be. When you are set the task of covering a show or collection, you move from simply admiring the work to appreciating the hard work behind it.

4. You step out of your own comfort zone and work

The parallel work of designing (Keji Victoria) and writing constantly keeps me on the edge of my seat: designing keeps you locked in your own world and writing brings you out of it- not to talk of mastering the skills that go behind blog-style writing. I'm never short of inspiration!

Happy new year fashion bugs!

Thanks so much for stopping by my page!Keji Ewuosho X

Published in Blog
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