Tuesday, 19 October 2021 00:51

Sudi Etuz S/S22

Sudi Etuz presented her SS22 collection as part of Fashion Week Istanbul which interprets the Legend of Anavarza rising from her hometown.

Published in Fashion
Tuesday, 05 October 2021 15:33

NEHERA SS22

NEHERA SS22 collection captures that subtle inner light charge that makes the NEHERA Woman shine inwardly and outwardly.

Published in Fashion

Lifestyle brand for wooden watches, gifts and accessories, has launched its first jewellery collection, made from the brand’s signature wood details mixed with traditional metals.

Published in Fashion
Friday, 23 October 2020 14:10

Winter Is Coming: Your Top Fashionista Tips

The catwalks may have been closed, but that doesn't mean that fashion is at a standstill.

Published in Fashion
Friday, 09 October 2020 09:25

4 Essential Running Gear for Beginners

One of the most popular sayings that you may have already heard about running is about how it’s “one of the easiest sports to get into; all you need is a good pair of running shoes!”

Published in News
Thursday, 11 July 2019 10:57

Fashions Finest Announces Online Store Launch

Fashions Finest, launches online store ahead of London Fashion Week with their main website also being in receipt of a redesign.

Published in News

You are ready to go with your customer profile, brand tone of voice and inspiration and now you need to determine your range plan.

Published in News
Saturday, 25 February 2017 19:59

Made With Love

In the world of Fashion and Beauty some things come across pretty standardised and impersonal. So it's always good to know that there are brands out there that carry alot of personality , and truly do have their end-consumer in mind. The last 5-10 years have witnessed this growing trend of sustainability and social responsibility. Brands that tell a story, one personal to the creator, are definitely winning in my books. These are brands made with love.

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So in no particular order - 

1. Keji Victoria Designs - a bespoke and Ready-to-wear collection by yours truly, is inspired by my cross-cultural journey between Africa and the West. The latest collection, #madewithlovebykv draws inspiration from the names of locals in Northern Nigeria; as well as pays homage and solidarity to local businesses in that area.

2. Shea Moisture - a hair and beauty brand that has a family history and African heritage: shea butter, a rich home-grown plant is the selling point of this kind-to-the-hair brand.
Sofi Tucker was the forerunner to selling shea butter (that inspired Shea Moisture); and the grandmother to one of the brand's co-founders.

3. The Honest Company, founded by Jessica Alba and Christopher Gavigan, makes pure and harm-free baby products their priority. Once again, the most cherished brands are ones who the owners are also proud consumers of the goods.

4. Alex and Ani - an eco-conscious accessory brand that exists to give back to the planet. What I love about this brand is the recycle qualities in its manufacturing processes. The accessories are made with some recyclable elements, and the aesthetics are not compromised.

5. Studio 189 is a fashion social enterprise founded by Rosario Dawson and Abrima Erwiah. The Ghana and New York based platform works with award-winning artisans in Africa. 'Fashion Rising' has been notable campaign of the brand, which uses fashion to create more opportunities and empowerment for communities particularly in Africa.

6. Two-Thirds clothing brand - takes its brand inspiration from the ocean, which is known to take up two-thirds of the planet. Every collection is designed with lovable sea creatures and donations are made towards keeping our blue seas clean and safe. How lovely!

Can you share any brands in the industry that exist to help their community and make a difference?

Keji x

Published in Blog

In this day and age, fashion has come to the forefront of many people’s lives.

Published in Fashion
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