Sunny laid back days with clear blue skies and bright yellow sunshine !!, that is where Camp California will take you. The collection conjures the spirit of the 70’s with retro inspired denim pieces and worn fabrics to create a casual look. Everything and more that you will need for SS16. Take a peek and start dreaming of those lazy summer day and feeling the sun on your skin!!
Cut off- ripped relaxed denims shorts for those easy going days
Minimalist summer separates in classic shapes
Afro loving vintage 70’s style with logo t-shirts and flare denims
Stay cool in casual denim dresses
A-line skirts and lots of indigo denim
H&M are introducing 16 new denim styles made from recycled cotton from textiles collected in the Garment Collecting initiative in H&M stores. The aim is to reduce the environmental impact of the fashion industry, by limiting waste that goes to landfill and saving on natural resources used in the production of fabric.
This initiative by H&M’s is to create a closed loop for fashion “Creating a closed loop for textiles, in which unwanted clothes can be recycled into new ones, will not only minimize textile waste, but also significantly reduce the need for virgin resources as well as other impacts fashion has on our planet, “says Karl-Johan Persson, CEO of H&M.
Since 2013, H&M customers worldwide have been able to bring unwanted clothes from any brand into its stores as part of its Garment Collecting Initiative. So far, over 14,000 tonnes have been collected globally.
Right now, H&M is able to use 20% recycled cotton from collected clothes, and is investing in new technology to increase this share without losing quality. H&M has a target to increase the number of garments made with at least 20% recycled fabric by 300% compared to 2014.
The new denim pieces, which will be available in-stores and online in September, are all made from recycled cotton and organic cotton, with three styles for women ranging from skinny to distressed ‘girlfriend’ jeans, plus a denim jacket, flared dungarees and a denim jumpsuit.
For men, there is a zip-up denim jacket, two distressed slim leg styles, and a pair of joggers in coated denim.
The kid’s pieces include a zip-up hoodie with cute animal ears, a stretch jeans sequined at the knee, and a street style hooded shirt, with distressed jeans.
Denim is always in fashion, whether it is a denim skirt, jeans, dungarees or shorts, it just never goes out of style. It is effortless and great for ever season. You can never go wrong with denim.
Here are some of my favourite looks to shop for now.
Super Cute Ruffled top paired with a highwaisted shorts. Shop the look @ www.pixiemarket.com
The button down skirt has a retro 70’s feel to it. Perfect for work paired with a shirt or a ruffled top for a festival boho feel and a plain t-shirt for a casual Saturday look.
Go contemporary with long denim culottes, keeping it street casual with a printed t-shirt or show off your midriff with a crop top and a highwaisted boyfriend style denim jeans.
The romper or playsuit, super versatile and easy to wear, go for a relaxed day look paired with sneakers or sandals and a super sexy look with killer heels for night time.
90’s fashion staple the Dungarees are back and everyone is wearing them. Try out the classic stonewash denim or be bold and go for a white dungaree pair it with printed or plain t-shirts in crop or long styles. Great with heels for a more dressed up look or flats or platform if you are going more casual.
Love this cute frill dress with pockets from the Pixie market, it is super girly sexy.
For a more laid back look this midi dress from forever 21 is great for lazy days.