In the world of skincare and makeup, things seem to be changing at the speed of light. It appears like every new day brings a new magical cream, an abundance of serums that promise to change our skin forever, along with numerous other topical innovations. They all boast an abundance of retinol, vitamins, collagen and antioxidants that guarantee a flawless complexion and plump, radiant skin. It was only a matter of time when something new will appear on the skincare market, and now it has. To our surprise, it wasn’t another skincare product, at least not one applied in a traditional matter.

Although the effectiveness of the new drinkable skincare trend is yet to transpire, every innovative step is bound to tickle and intrigue us. If it proves effective, it could change the way we view and practice skincare for good, but as the effectiveness of the new trend still await proof, all we can do is explore the topic with as many pieces of information we have, give it a go and see what happens.

1. Putting Our Finger On It

What is drinkable skincare exactly? Given that it’s a ‘brand new thing’ in skincare, it’s difficult to put a finger on it. The rise of drinkable collagen or even a digestible SPF and probiotics in concoctions that promise to reduce dark spots and dull skin, fight aging and target numerous other skincare issues and concerns is, however, undeniable. The products in question vary from vitamin-rich juices to dry supplements that are supposed to be added to your regular beverages.

Besides, the ‘line’ of products goes as far as to introduce a collagen peptide, a drink whose effectiveness has been studied by the Journal of Cosmetic Dermatology. According to their report, the consumption of this drink has increased skin hydration within an eight-week time span, as well as collagen density in the dermis. The study concludes that the oral supplementation has definitely proven effective in slowing down the aging process, and that is definitely food for thought.

2. The Idea Behind It

Again, it’s difficult to state where the idea for this kind of skincare came from, but given the increasing popularity of fresh-pressed juices that were initially used as a means to detox and cleanse the body from the built-up toxins, this is a safe place to start. It’s hard not to notice that people have been investing in quality cold-press juicers, like the ones by reputable brands such as Kuvings for years now, as they wish to get all the best ingredients out of their fruits and other members of the superfoods family.

The term superfoods has been around for quite some time now. One of their trademark features is the fact that they do wonders for the skin. The holistic approach to skincare has always emphasized the inextricable bond between the gut and the skin, claiming that what we put inside our body is as important (if not more important) as what we put on it. For instance, according to the holistic approach, sedentary lifestyle, a sugar-based diet and food sensitivities don’t only affect our overall health, but inevitably reflect on our skin, and NYC-based dermatologist Whitney Bowe, MD agrees. She states that “research has shown that the bacteria in your gut interact with your immune system, which leads to changes in your skin. Harmful bacteria in your gut can lead to inflammation—like redness, acne, and rosacea.”

Therefore, it comes as no surprise that the effects of a healthy diet featuring yogurts, and vitamin-packed juices will be easily visible. It’s even less surprising that someone came up with drinkable solutions for all our skin problems.

3. The Future

Predicting the future is a tricky feat, but if the study with collagen is any indication, it’s safe to assume that we’ll be seeing more and more of these types of skincare products. That being said, this is still a novelty, and one that could fade out just as fast as it came in, so don’t go clearing out your bathroom cabinets just yet. Of course, pressed juices are always welcome, as we know how important vitamin intake is for our health. As for skincare, yes, the connection between body and skin is strong, but whether drinkable skincare products will stand the test of time – well, only time will tell.

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Dr Justine Kluk a London-based Consultant Dermatologist and Garnier representative has been trained by some of the country’s most eminent dermatologists, at leading centres such as the Royal Free Hospital in Hampstead.