Valentina Grey Lingerie, showcased their collection at Fashions Finest  emerging designer AW22 London Fashion Week showcase 19th February 2022.

Makeup: Academy of Freelance Makeup Artists (AOFM) lead #mua Mandy Gakhal
Hair: Amy Tasker, Annie Berry
Nails: Julie Bryan & team
Creative Director: Tanya Beresford
Lead stylist: Leighanne Krystal
Assistant Stylist: Raahim Khan
Student Stylists: College of North West London
Photographer: VR Agency

Introducing Flores de Melo Swimwear – the collection with vibrant prints and stories to tell.

Fashions Finest is excited to announce its designers for the AW22 season taking place at 7:30 pm on the 19th of February 2022 at St John's Hyde Park, Hyde Park Crescent, London, W2 2QD.

The label, a project of the 4th generation of fashion designers/tailors is everything its name promises and more. Its clothes are created to support and underline their client’s individuality and authenticity, helping them to embrace and express themselves, while standing out from the crowd.

With this collection Serbia native Katarina Vukovic incorporated many pastel nuances and combined it soft with high quality silk materials.

Photographer Mikey San

Silhouettes were kept clear and simple, though richly embellished by consistently flowy and lightweight textures, thereby creating an effortlessly chic and feminine look.

Several pieces feature hand embroidered parts, ruffles, and ribbons, which added to the light feeling of the pieces, despite not being diaphanous. Rose, red, nude, turquoise, and silver build the main colour palette. A pale rosé coloured midi dress, standing out as one of the centrepieces of the collection, contained a petticoat like ruffle underskirt, which was reminiscent of various bygone eras, coalescing regency era elements with roaring ‘20s and ‘50s elements.  The former being referenced by its empire silhouette top, while the ‘20s are alluded to by the length and heavy pearl necklace, the underskirt on the other hand is reminiscent of ‘50s petticoats. Unique is a perfect fit for the modern chic and refined woman.

www.instagram.com/unique_fashion.house

Shokushu Boutique’s SS21 runway collection continued the playful commentary surrounding ideas of femininity which encompassed FF's LFW show. 

With the backdrop of St John's Church, Notting Hill, Shokushu Boutique chose the K-Pop song Actuallymymomisalien by Uyeon (유연), underlining the 'East meets West'.

Photographer Mikey San

Created for people not afraid to stand out and be different, Shokushu's Boutique was an exaltation of the use of latex. The notions of latex as an oversexualised material is transformed in this collection through the Boutique's palette of pastels and delicate embellishments of illustrations and lace. The collection demonstrates how latex can, indeed , be cute as well as empowering. And the models' dynamic walks in the pastel latex collection, down the nave of St John's Church, proved this. The brand is generally inspired by an ‘East meets West’ culture clash, which includes influences from Harajuku street style and Korean Pop and Hip Hop, coalescing into something completely unique. 

The SS collection draws specifically on the fantastic pink interior of the French colonial Tan Hinh Han Catholic church in Ho Chi Minh City, Vietnam. In tandem, the collection is also inspired by big name designer collections from the last 30 years, that themselves draw on Christian iconography: such as Lacroix’s AW’88, Versace’s AW’97 and AW’12, Jean Paul Gaultier’s SS 07, and Dolce and Gabbana AW’13.

Fashions Finest debuted Shokushu Boutique’s SS22 collection which will be ready to buy in November 2021. Shokushu Boutique prides themselves as being an independent brand that sources their fabric within the UK whilst committing to reducing material waste to zero through a bespoke service. Make a custom order from them through www.shokushuboutique.com or to buy from bulk by checking out their stockists www.shokushuboutique.com/stockists

The collection displayed a new way to challenge notions of femininity through a dialogue of conflicting textures and contrasting reference points. The textural and visual polyphony of Shokushu Boutique SS22 collection on the runway at Fashions Finest’s LFW show was a reminder of the power of materiality in fashion, after 18 months of being behind a 2-dimensional screen.

Moving between Rome and London over the last 18 months, Giulia Valeri of Ad Astra has been continually inspired by multiple sources. On the day, Valeri wears Ad Astra knitwear which typifies her approach to her collections: the white ribbed puff sleeve knitted blouse is accented by a multicoloured zigzag hem around the wrists and the neck of the blouse.

Choosing bold elegance, her collection is a dynamic conversation starter rather than a bold declaration of being present.

Photographer Joanna Mitroi

By combining tassels, bows and frills to standardised uniform of trousers or skirt and blouse, the collection highlights the malleability of feminine contours. A black mini dress is not simply that but embellished with a subtle flounce on the shoulder strip, thereby exaggerating the character and silhouette of an individualistic approach to this classic. Valeri's designs are simplistic, yet on a closer look rich in details and never boring. Every single piece is gorgeously figure hugging and favourably accentuating the female silhouette.

A constant theme throughout this collection are geometric bold cuts and colour pattern combinations, most prevalent in three designs merging a fiery red, nude and rosé tone. The unusual pairing with lavishly embroidered tassels in varying length make the pieces interesting and unique, adding an unexpected twist to their form. They especially come to retribution whilst in movement, steadily flowing in accordance to walking speed.

Structured knitwear that inverts with the corset, draws attention to the waist rather than restricting. Ribbed shirts feature adjustable sleeves, numerous fabrics are hold together by bows, and corsetry tops can be freely adjusted in width. Thereby, Valerie minimises stiff fabrication closures like zippers and buttons and allows the customer to individually contrive the pieces to their best comfort. This collection contrives new daring and fresh ideas by adding distinct twists to established silhouettes and forms.

www.adastrathebrand.com

Fashions Finest, is known for promoting diversity, representation, and inclusion in the fashion industry since its inception, presented this London Fashion Week season, true to brief a diversity of unique and beautiful collections by emerging designers.

Redress Design Award 2021, the world's largest competition on sustainable fashion design, has finally its winner. The news has been announced live-streamed from Hong Kong after a hybrid Grand Final fashion show with real and virtual models.