Graduating in 2017 from the University of Lincoln 13 Magpies Design Studio aims to create a more sustainable future for fashion practice. Striving to nurture and create a meaningful lifecycle for ethically produced clothing. As Brand 13 Magpies confronts the ethical and ecological issues of Post- Festival waste. Salvaged tents and other discarded items have been re-imagined as a range of unique and desirable apparel for festival goers.
Jenny Holloway has been working in the fashion industry for over thirty years; both in the private and public sector.
H&M are introducing 16 new denim styles made from recycled cotton from textiles collected in the Garment Collecting initiative in H&M stores. The aim is to reduce the environmental impact of the fashion industry, by limiting waste that goes to landfill and saving on natural resources used in the production of fabric.
This initiative by H&M’s is to create a closed loop for fashion “Creating a closed loop for textiles, in which unwanted clothes can be recycled into new ones, will not only minimize textile waste, but also significantly reduce the need for virgin resources as well as other impacts fashion has on our planet, “says Karl-Johan Persson, CEO of H&M.
Since 2013, H&M customers worldwide have been able to bring unwanted clothes from any brand into its stores as part of its Garment Collecting Initiative. So far, over 14,000 tonnes have been collected globally.
Right now, H&M is able to use 20% recycled cotton from collected clothes, and is investing in new technology to increase this share without losing quality. H&M has a target to increase the number of garments made with at least 20% recycled fabric by 300% compared to 2014.
The new denim pieces, which will be available in-stores and online in September, are all made from recycled cotton and organic cotton, with three styles for women ranging from skinny to distressed ‘girlfriend’ jeans, plus a denim jacket, flared dungarees and a denim jumpsuit.
For men, there is a zip-up denim jacket, two distressed slim leg styles, and a pair of joggers in coated denim.
The kid’s pieces include a zip-up hoodie with cute animal ears, a stretch jeans sequined at the knee, and a street style hooded shirt, with distressed jeans.
Kitty Ferreira is an award winning label that aims to dispel the 'hippy' connotations of ethical and sustainable fashion,