After years of mentoring, advising and producing for high street and high end brands the Fashion Enter Ltd who has led the way as an ethical fashion production and learning facility based in Haringey, North London, decided it was high time to create an in-house brand with a difference.
Indigenous, contemporary and chic, Shay Jaffar embodies the power of choice and individuality. It’s symbolic of those who create their own fate, swim against the current and are destined to steal the spotlight. It is where coverage is sublime. Conventionally unconventional, Shay Jaffar is a demure brand for women who stand out unapologetically as they genuinely strive to be their best selves everyday. Shay Jaffar is as authentic as it gets.
Passionate and revolutionary, Shay Jaffar is a persevering entrepreneur, social change maker, and a naturally gifted artist. Her journey began as a young school girl determined to make a fashion statement. She worked with her mother to design her own clothes. She had found her calling which led her to the Italian Fashion Academy Milan to study fashion design and then to Babson College to study fashion entrepreneurship. A globetrotter who has lived in three continents, her style and designs speak of women and cultures from around the world yet at the core resonate her true identity and beliefs. Shay stands for the voices of millions like her and manifests the celebration of the power of choice.
At Samaya UK, pomp and circumstance are conjoined in the highest expression of haute couture with the excellence of a tradition that inextricably interweaves refinement (with a capital R) and a very contemporary desire to delight.
The luxury of time, first of all, since thousands of hours of devoted labour goes into the making of a A STAR IS BORN dress.
The luxury of the exclusive comes next because of all the handmade embroidery, not to mention the fabrics, the patterns and the colours are all specially thought through and designed: the special prerogative of pure inspiration, the inspiration of A STAR IS BORN, resolutely, uniquely, singular.
The creators of this exclusive brand Sheetal and Suchi were born in India, home of the lavish and opulent design culture, an upbringing surrounded by the beauty of its culture, architecture, history and daring, elegant designs.
Suchi and Sheetal, raised in Mumbai, cultivated their vast knowledge of textiles and embroidery under the watchful eyes of their mother and mentor who was well known in India for embellishing intricate work on silk fabrics for Oscar De La Renta and many other such prestigious brands.
As children, Sheetal and Suchi was mesmerized by the handiwork, colour and cuts produced in their workshops and they always knew they wanted to be a part of this intensely visual, medium.
Suchi moved to the United Kingdom where she absorbed the ethos of modern restraint and the closely guarded secrets of draping, cutting and embellishing fabric to a create clean, elegant and timeless silhouettes for women who understand fashion and get what they want.
Between the equally opulent but aesthetically opposite worlds of India and the UK their style was nurtured. Remarking on the excitement being generated by the designs, renowned for her exquisite style, consistent originality and breath-taking designs, a vision of elegance rooted in the here and now, the forever and the incomparable, A STAR IS BORN.
The fashion world is always ahead of us, and there is a good reason for it. The spring and summer collections have been showcased during September and early October, and we're thankful for the early notice. It gives us plenty of time to summarize our impressions, narrow down our choices, and it gives fast fashion retailers plenty of time to provide their own interpretations of the predicted and dictated trends so they're available to a broader audience just in time for them to rock them.
So, here it is, the list of the best and most wearable trends for you to pick and choose from and welcome spring the way it's supposed to be done.
50 Shades Of Purple
Millennial pink has in the past couple of years been one of the most dominant hues out there, present in both couture gowns as well as athleisure pieces. While the presence of the gender-neutral hue was still strong on the runways, it has been slightly overshadowed by the presence of a variety of purples. So, this spring, take a cue from Carolina Herrera, and rock the dark and powerful purple, Ultra Violet - the official color of the year 2018, as well as lighter pastel hues such as lilac. The romantic and subtle lilac will make you look like walking spring, and you can wear it deep into summer, even be the ultimate resort style goddess.
If You Like It, Flaunt It
If you were saddened by the death of the logo, feel free to rejoice, because logomania is definitely back. It seems as if the logo wasn't dead so much as it was taking a nap while designers were preparing to make it bigger and more conspicuous. Every fashion powerhouse, from Gucci, Fendi to Versace did not hold back on splashing the logo all over tops, bags, dresses, so all you have to do is find your favorite brand and surely find at least one item with your beloved logo on it. When worn in an ensemble that's overall understated and low-key, the logo can look incredibly cool, chic even.
A Little Asymmetrical Party
Spotted at Altuzarra, Isabel Marant and numerous other designers, the asymmetrical neckline is definitely the most captivating trend. The fabric seems to be everywhere - the neck, the collarbone, the shoulders, and yet still leaving plenty of skin exposed for an additional dose of sensuality. Both tops and dresses with this neckline are already available, and Aussie girls have already snagged their asymmetrical party dresses in Australia, and they're rocking them while it's still summer, but northern hemisphere, worry not, your time to shine is just arriving.
The Shifty Times
As much as we anticipate the arrival of spring, we must bear in mind that the season can play tricks on us and bring sudden chills leaving us in dire need of great outerwear. The piece to own this season is an oldie but goldie - the mighty trench coat. If you already own one in a neutral camel hue, make sure it's dry-cleaned and ready for those chilly spring days. Those of you whose wardrobe is short of this item, better hop to it, and while you're browsing, you might want to check the upgraded 2018 version which can be embroidered, or even deconstructed as seen on the models walking for Alexander McQueen.
Power up, suit up - the point is the same. We already know that the power suit of the fall and winter of 2017 was either red or plaid, as these were the dominant color and pattern of the season, respectively. The plaid and red will still be worn during spring, make no mistake about it, but if you wish to be the epitome of spring power, your choice of suit will be a poignant white, complete with a wide-shoulder blazer as done by Tom Ford, because nothing says 'powerful' like shoulders that just don't quit.
Written by Sophia Smith
The essence of Koyawo's design is bold, innovative, edgy but modern and cool.
All of their collections are luxury handmade, timeless style at its heart and designed for stylish women and their garments are suitable for all occasions and a perfect addition to the modern's woman's wardrobe.