Wednesday, 09 August 2017 10:52


ByVarga is a London based womenswear label established by Fanni Varga in 2016. She graduated from London College of Fashion and her graduate collection was featured in Vogue UK, Dazed and Confused and her designs were also selected for the Italian Vogue Talent edition in 2015.

ByVarga is a new, exciting fashion brand established by Fanni Varga in 2016.Her designs are characterized by sassy femininity with and edgy twist. Mix matching different types of materials and layering plays an important role in her designs. The core values of ByVarga are the constancy of quality with a sharp attention to details. Characterized by a delicate femininity that is elegant but cool and contemporary at the same time, designed for strong personalities and art lovers alike. Fascinated by the combination of different textures, layering and identity a ByVarga muse is a witty, spirited woman whose distinctive style is an expression of their individuality.

Published in Designers
Monday, 29 August 2016 12:12

Stina Smith

‘Stina Smith’ is a new emerging Womenswear brand founded by fashion designer Christine Smith Egeland, who recently graduated with a First class BA honours degree in Fashion Design at Regent’s University London. She was born and raised in Stavanger, Norway and it was not until she received a sewing machine as a gift for her 20th birthday, that she realised her true passion lies in the designing and creation of clothing. Studying in London has opened her up to a world of cultural energy and diversity, leading her to take form as a fashion designer.

The London based label ‘Stina Smith’ stands for craftsmanship and innovation in technique and material, and empowers women to look and feel as exquisite as she aspires to be. “I envisioned Stina Smith as a brand that values and uncovers the qualities of the feminine; a unifier of vulnerability and power. Stina Smith unapologetically symbolizes what it is to be womanly, while depicting conceptual and thought provoking ideas”, she says. Renowned for daring silhouettes and feminine cuts, Stina Smith’s collections combine old, vintage grace with very clear and distinct avant-garde style that is often dark and romantic. Embellished with delicate details, the brand includes styles designed to highlight and accentuate a woman’s body, gently utilizing fabrics that exude a composed sophistication. Stina Smith innovates lifestyle into the brand, and is offering timeless, bespoke pieces.

Stina’s mind-set is often inspired by conceptual ideas, and focuses on depicting thought-provoking concepts in the hope of triggering deeper thinking within the viewer. Disregarding present-day restrictions, Stina touch upon important subjects in order to challenge the way one perceives the modern world.

Published in Designers
Tuesday, 12 January 2016 19:45

Yemzi SS16 Collection

‘Straight Out Of The City Via The Motherland.’

Published in Fashion
Thursday, 24 September 2015 20:37

T - Y- T SS16 London Fashion Week

Photographer: Mikey San Photography

Published in Gallery
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