Metamorph Quirky Couture
Diamonds are Forever
Credit: Mikey San Photography
Rupert. W. Lynrah is a established Designer from Shillong, Meghalaya.
He worked for a magazine and as a fashion consultant, then got his big break for a large retailer ‘Splash fashions’ in the capacity of a manager in the design team, but the creative and entrepreneurial bug never left Rupert Wanlambok Lynrah, one of Shillong’s leading young designers.
Rupert had an artistic streak in him ever since he was a child and studied fashion design at the degree level at Pearl academy of fashion affiliated to Nottingham Trent University. After that, he worked for IMAGES Business of Fashion magazine as fashion journalist/ stylist, but he counts his experience in the UAE - where he worked at Splash, a leading fashion retailer in the Middle East and part of the same family of brands as Lifestyle in India - as a “turning point” in his life.
“It was a huge learning ground where I learned and unlearned many things during my tenure. I got to experience the business of fashion first hand working within the system and also travelled a lot to various shows and fairs like London high streets, premiere vision Paris, bread and butter Barcelona and Berlin , cpd Dusseldorf, Germany , Hong Kong fashion week and china to name a few”, Rupert said.
“I have always dreamt of having my own label and boutique. There is always a risk in any business and when I decided to venture on my own I knew that clear and loud,” Rupert explains.
He was at Splash for almost 7 years, but the desire to make his own mark was too strong to resist. Leaving it all behind in Dubai, Rupert founded his own boutique in Shillong three years ago and hasn’t looked back. Rupert founded his own boutique; RWL Designs, in December 2012 based out of Muda complex, Police Bazaar in Shillong and he hasn’t looked back since. Rupert’s boutique, RwL Designs, presents shoppers with a range of meticulously crafted designer apparel, both traditional and western, as well as accessories.
As a Shillong-born lad who grew up in New Delhi and has worked abroad for several years, this designer’s creations are varied, creative and draw on many influences. From jainsems with a modern, classy finish, to unique western gowns, Rupert’s talent is all too evident, but he is always mindful of his customers’ tastes.
He also one of more than 30 designers who showcased their creations at the second edition of North East India Fashion Week in August where he wowed those present with his mix of indo traditional and western wear, which underlined an increasingly important topic in fashion – that of sustainability.
His designs emphasised the importance of weavers by introducing their creations to the fashion world and promoting the khadi movement, something that he feels strongly about, and his collection during London Fashion Week will take forward his message of sustainable, traditional fashion. . This London fashion week spring summer 2017 RWL designs is committed to promote sustainable eco fashion and support, reviving and preserving the rich indigenous textiles of Meghalaya by featuring “RYNDIA” or eri silk and muga silk in the collection which are natural organic eco friendly product. We have to educate the customer about suitability the human impact on the environment. Its our social responsibility .
Clara Longobardo is the fashion designer and the creative mind behind the designs and production. She studied at Accademia di Belle Arti di Firenze (Florence, Italy) and worked in the theater for many years. Clara decided to bring to the world of fashion what her journey through the world of theater had gifted her. Clara’s intent is to connect these two different universes, the fashion and the theater, and construct her own little cosmos.
Clara In Wonderland is a small company located in Tuscany, Italy. They do not mass-produce their products. Clara’s husband is the photographer and the one who takes care of marketing, advertising and everything connected with the image of the company. In her company, Clara research cutting edge fabrics, buttons, zippers, accents and symmetry of each and every outfit. Her goal is to make our clients feel special in this imaginary voyage of style. Just like in Alice, Through the Looking Glass, a book that inspired Clara to imagine that this is a wonderful world where everything is possible and where her clients can feel satisfied in a land where their dreams can come true. Clara In Wonderland truly hope that you enjoy their products as much as they enjoy creating them and they are look forward to being a part of your story.
HELEN MERTL is a well-known Czech fashion designer based in Prague. After studies at Secondary School of Applied Arts, she gradually created her brand characterized by simplicity, luxurious fabrics and easy cuts accentuating female figure in surprising ways. Since 1999, Helen has designed many limited collections of bridal and evening wear. In the HELEN MERTL studio you can try on clothes of different designs and consult about suitable materials and colours. Custom-tailored wedding dresses are typical of the brand.
Helen creates minimalist looks with remarkable details that are driven by lightness and the least adjustment of natural fabrics (such as silk chiffon, stretch silk and wool) preferably in basic colours (black, powder tones, red).
Helen herself admits that she is strongly inspired by Prague for its historic buildings and the fashion of the 1920s and 1930s which is somehow present in her designs.
Her iconic ribbon dresses are sewn by hand.
With the weather warming up, it is safe to say spring is finally here and summer is not far around the corner.
Fashions Finest Creative Director Sola Oyebade chats to Boss Media presenter Dianne Perard during London Fashion Week Aw16 about the platform, show and designers featured.
Video Production Bosss Media