Tribal Hotel, showcased their collection at Fashions Finest  emerging designer AW22 London Fashion Week showcase 19th February 2022.

Makeup: Academy of Freelance Makeup Artists (AOFM) lead #mua Mandy Gakhal
Hair: Amy Tasker, Annie Berry
Nails: Julie Bryan & team
Creative Director: Tanya Beresford
Lead stylist: Leighanne Krystal
Assistant Stylist: Raahim Khan
Student Stylists: College of North West London
Photographer: VR Agency

 Minimalism through the seasons… For the girls with timeless wanderlust. Swimwear for every season, timeless and high quality. A small, independently ran British swimwear brand founded in 2017. Made by girls for girls. Founded by designer Elli Wilson in 2017, Season Swim was created on summers in the Caribbean and in quaint European towns. Designed with the essence of the ocean in mind Season Swim delivers high quality, minimal swimwear that is perfect for every season from poolside to oceanside.

About The Collection - The Wild Hart

Our ‘SEASON THREE’ collection is curated for the wild hearts. Inspired by the free spirit; our Season Three collection brings the strength of the lioness to the feminine contours of the body. Bringing strong and bright, bold colours together in an array of soft touch fabrics, glistening ribs and wild prints. Our latest collection is the perfect match for the girls ready to escape away. 

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Soleil is the manifestation of the journey and work of its founder Aditi. The origin of the name Soleil or ’Sun’ is tied to the name of its creator Aditi or ‘Mother of Sun’. The brand is a contemplative expression of Aditi’s global travels and love for minimalistic, handcrafted inventiveness. The tactility of mindful craftsmanship on supple fabrics is a hallmark of the brands creations. Aditi is currently pursuing Masters in Fashion Entrepreneurship and Innovation from London college of Fashion and exploring the global opportunities for the business.

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Graduated from Glasgow School of Art in 2020, specialising in knitting, Milena launched her fashion business in September 2021. Her brand is all about quality, authenticity, and sustainability. Every dress is handmade by Milena at a professional studio in Glasgow, using the best quality equipment and materials. To create her designs, she only uses high-quality recyclable materials making sure that every production process would not hurt the environment. Instead of quantity, Milena always chooses quality – it takes time to create ever-lasting designs and pieces, so she only crafts a maximum of ten dresses per month. This way, Milena guarantee that she sticks to her values and encourages people to think about sustainability.

About The Collection

Milena’s collection is about women empowerment and sexuality. Inspired by modern architectural patterns combined with feminine silhouettes from 1950, the dresses embrace women inner confidence. Each piece is made with 100% merino wool on the manual knitting machine and sewn by hand by Milena.

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Nigerian born Ayomidé studied fashion design at Istituto di Moda Burgo after attaining her Masters degree in Management from Durham University.

Midé was birthed from her brewing passion for fashion. 

She works from her Lagos based studio.

Midé is a brand driven by classic design and style. Devoted to embracing the feminity in each individual, whilst inserting her into a modern fairytale context.

Known for feminine detailing, Midé garments are hand made with the finest fabrics and hand finished to perfection.

The emotion of love and fairytale feeling are materialised through the garments; exuding unobtrusive beauty and elegance.

About The Collection - 'Heart Felt'

Inspired by the ideal of love, passion... the heart.

"to be so delicate and yet so strong,
to shatter and still remain intact,
to be bursting with love and still feel light,
to be still and yet be the essence of life,
to feel so much and carry it all,
what a miracle the heart is ” - shefali dang

The ideal of love is manifested in this collection through the brand’s romantic styles, embroidered with tenderness.

The delicate fabrics and detailing such as the mikado silks, tulles and embroidery all come together to tell a story in the most delicate of ways.

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Psych was founded by Gaby, a Warwick Philosophy graduate. She started the brand in her second year of university, launching it at the university fashion show. Gaby has gone on to study MA Fashion Entrepreneurship and Innovation at London College of Fashion UAL, where she is currently based.

About The Pieces

These pieces are from Gaby’s ‘Blobs’ collection. Normally leaning towards streetwear and loungewear, she wanted to try something different for summer 2021 as we emerged out of lockdown. The collection is fun, featuring bright colours, unique cutouts and funky shapes. It is all about being lighthearted and enjoying the little things. The design features are still loungewear-leaning, featuring drawstring waistbands and cotton tank tops, but with an elevated twist. In future Gaby plans to further explore this elevated loungewear avenue.

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Precious Seronga is a Tanzanian artist, currently based in London doing her MA in Fashion Entrepreneurship and Innovation at London college of Fashion. 

“ As an African living in the western world, i noticed the lack of positive representation of Africa on the mainstream media, mainly advertisements of Charity and poverty. I chose to use to my creative skills to create art that conveys the underrated beauty of the continent and my home country. These pieces showcase my designs in collaboration with the amazing beadwork skills of craftswomen from Tanzania. The craftswomen normally specialise in creating vibrant beaded jewellery, but seeing the potential of the women skills to create more elaborate pieces, I designed the pieces to be styled as accessories, but as fashion outfits as well. The designs have the flexibility for the owner to style to their own taste as well as support this beautiful traditional skill.“

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Aleksandra Dzakovic (designer of AKKA) is an architect who has recently entered the world of fashion by merging technologies with tradition. She gained her Master degree in architecture at the Bauhaus in Germany, focusing on the obsolescence of contemporary educational system, thus offering a progressive approach towards a more critical reflection and study.

While approaching fashion as a product design, she transmits architectural logic into a design process, mostly by adjusting the construction methods to the available technologies and by using biosynthetic, biodegradable materials.

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