The Erdem x H&M collection is on trend and very wearable old English style with jacquard and frills, feminine dresses decorated flowers and Victorian white blouses and so much more. 



















Shop the collection soon on H&M

H&M announces the next exclusive designer collaboration will be with ERDEM, the London based must-have designer loved by celebrities and fashion insiders alike.

High street fashion giant H&M announces the arrival of their new range of beauty products.

Fashion is at the heart of the range with an ever-evolving make-up selection that focuses on seasonal looks, ideas and colours.

The products will be available this autumn in over 900 stores worldwide and online at hm.com.

The launch comes at a time when make-up is more important than ever for personal style, whether the look is natural, classic or fashion-forward.

"We are very excited to have 'fashion for the face' on offer at H&M. It's an opportunity to be inventive, creative and to have fun with colours", says Sara Wallander, concept designer at H&M Beauty.

There will be over 700 beautifully packaged make-up products in the range, which will replace the existing beauty products at H&M, will also include two subsidiary collections: a premium beauty line and a conscious range of Ecocert-approved sustainable products.

With dedicated beauty areas in stores to help customers experiment with trends and develop a look that's all their own.