The Erdem x H&M collection is on trend and very wearable old English style with jacquard and frills, feminine dresses decorated flowers and Victorian white blouses and so much more. 



















Shop the collection soon on H&M

H&M announces the next exclusive designer collaboration will be with ERDEM, the London based must-have designer loved by celebrities and fashion insiders alike.

Since Balmain announced their collaboration with high street giants H&M, we have been awaiting eagerly for special one off pieces to hit stores.

H&M are introducing 16 new denim styles made from recycled cotton from textiles collected in the Garment Collecting initiative in H&M stores. The aim is to reduce the environmental impact of the fashion industry, by limiting waste that goes to landfill and saving on natural resources used in the production of fabric.

This initiative by H&M’s is to create a closed loop for fashion “Creating a closed loop for textiles, in which unwanted clothes can be recycled into new ones, will not only minimize textile waste, but also significantly reduce the need for virgin resources as well as other impacts fashion has on our planet, “says Karl-Johan Persson, CEO of H&M.

Since 2013, H&M customers worldwide have been able to bring unwanted clothes from any brand into its stores as part of its Garment Collecting Initiative. So far, over 14,000 tonnes have been collected globally.

Right now, H&M is able to use 20% recycled cotton from collected clothes, and is investing in new technology to increase this share without losing quality. H&M has a target to increase the number of garments made with at least 20% recycled fabric by 300% compared to 2014.

The new denim pieces, which will be available in-stores and online in September, are all made from recycled cotton and organic cotton, with three styles for women ranging from skinny to distressed ‘girlfriend’ jeans, plus a denim jacket, flared dungarees and a denim jumpsuit.

For men, there is a zip-up denim jacket, two distressed slim leg styles, and a pair of joggers in coated denim.

The kid’s pieces include a zip-up hoodie with cute animal ears, a stretch jeans sequined at the knee, and a street style hooded shirt, with distressed jeans.

News broke last night that H&M's newest designer collaboration will be with none other than the French fashion house Balmain.

Last night hints of a possible collaboration was made via the twitter pages of Rousteing and his famous friends, in the form of a selfie posted by Kendal Jenner with Rousteing and model Jourdan Dunn at the Billboard Awards with a caption reading "We have some news" and links to Balmain and H&M.

The collection will feature men and women's wear and is expected to hit the stores on the 5th November 2015 in around 250 stores worldwide and online.

Hopefully the collection will have all the high end edgy sophistication of Balmain with a more affordable price tag.

I suggest Balmain fans set there alarm clocks as this collection is likely to sell out quickly

Are you ready for the #HMBALMAINATION?

High street fashion giant H&M announces the arrival of their new range of beauty products.

Fashion is at the heart of the range with an ever-evolving make-up selection that focuses on seasonal looks, ideas and colours.

The products will be available this autumn in over 900 stores worldwide and online at hm.com.

The launch comes at a time when make-up is more important than ever for personal style, whether the look is natural, classic or fashion-forward.

"We are very excited to have 'fashion for the face' on offer at H&M. It's an opportunity to be inventive, creative and to have fun with colours", says Sara Wallander, concept designer at H&M Beauty.

There will be over 700 beautifully packaged make-up products in the range, which will replace the existing beauty products at H&M, will also include two subsidiary collections: a premium beauty line and a conscious range of Ecocert-approved sustainable products.

With dedicated beauty areas in stores to help customers experiment with trends and develop a look that's all their own.