Thursday, 12 October 2017 13:46

A Sneak peek At The Erderm H&M Collaboration

The Erdem x H&M collection is on trend and very wearable old English style with jacquard and frills, feminine dresses decorated flowers and Victorian white blouses and so much more. 

erderm and HandM 1 result

erderm and HandM 2 result

erderm and HandM 3 result

erderm and HandM 4 result

erderm and HandM 5 result

erderm and HandM 6 result

erderm and HandM 7 result

erderm and HandM 8 result

erderm and HandM 9 result

Shop the collection soon on H&M

Published in Blog

H&M announces the next exclusive designer collaboration will be with ERDEM, the London based must-have designer loved by celebrities and fashion insiders alike.

Published in News
Wednesday, 13 May 2015 18:32

Fashion for the face -H&M's new beauty range

9205 PR 01 sRGB 300

High street fashion giant H&M announces the arrival of their new range of beauty products.

Fashion is at the heart of the range with an ever-evolving make-up selection that focuses on seasonal looks, ideas and colours.

The products will be available this autumn in over 900 stores worldwide and online at hm.com.

The launch comes at a time when make-up is more important than ever for personal style, whether the look is natural, classic or fashion-forward.

9205 PR 03 sRGB 300

"We are very excited to have 'fashion for the face' on offer at H&M. It's an opportunity to be inventive, creative and to have fun with colours", says Sara Wallander, concept designer at H&M Beauty.

There will be over 700 beautifully packaged make-up products in the range, which will replace the existing beauty products at H&M, will also include two subsidiary collections: a premium beauty line and a conscious range of Ecocert-approved sustainable products.

9205 PR 04 sRGB 300

With dedicated beauty areas in stores to help customers experiment with trends and develop a look that's all their own.

9205 PR 02 sRGB 300

Published in Blog