Who would have guessed that tie-dye is back? The latest campaign from Pepe Jeans London, shot in Madrid, sets a serene and chilled atmosphere to highlight a bold new collection for their spring summer lookbook. Tye-dye fabrics of green, blue and pink, must-have styles for the season across both menswear and womenswear.

London-born brand Pepe Jeans have released their latest Spring/Summer 2022 underwear collection.


The Women’s SS22 Collection

The women’s collection highlights re-emerging trends, such as the tie-dye print, – perfect seasonal colours for the up-and-coming summer ahead. And if tie-dye isn’t your style, not to worry! The collection features various styles, prints, and fabrications to ensure Pepe lovers have underwear they’ll adore for the season.

The Men’s SS22 Collection

The men’s collection gives you the standard block colour prints that are reliable go-to boxers/briefs. On top of this, the collection has introduced bamboo as a fabrication which is perfect for those wanting a softer, luxurious feel to their underwear.

Both eclectic collections draw inspiration from various sources, but broadly aim to cater to a diverse audience that appreciates seasonal colours and fashion-forward, trend-led designs.

Mark Blenkinsop, Chief Marketing Officer from the group AWWG, stated “The SS22 underwear collection is beautifully curated and brings together many of Pepe Jeans’ legacy styles: challenging and brave young fashion that harks back to Pepe Jeans’ earliest days in Notting Hill during the 1970s. At the same time it incorporates many of today’s newest global fashion trends, a nod to the leading international brand Pepe Jeans has become.”

Fashions Finest loves this vibrant and playful collection from Pepe Jeans London, especially their use of bamboo into their material. So perfectly sustainable and fresh for spring!

If you also like these as much as we do, be sure to come down to London for our sustainable pop up event featuring an array of sustainable designers showcasing inspiring accessories and creative clothing.

Are you available on 18th June 2pm onwards? If so, come on down and book your place here.

The seasonal collection is available to purchase across Europe via www.pepe jeans london.com.

You can also browse their classic underwear collection here

Published in Fashion
Tuesday, 08 February 2022 22:05

Dreaming of a Boho Spring/Summer Season with Tu

Let a fresh freeze enter your wardrobe, Tu Clothing is getting ready to launch its women's Spring/Summer 2022 collection and it will be a fashion trip.

Published in Fashion
Tuesday, 11 January 2022 12:35

How To Find The Right Jeans For Your Body

It is essential to know what jeans are best for you to maximise your confidence on a day-to-day basis!
Guide women's jeans for different body shapes. Ph. Priscilla du Preez, UnsplashPh. Priscilla Du Preez, Unsplash

While jeans are a staple in everyone’s wardrobes, it is sometimes hard to figure out the style, colour and length which may be the best fit for yourself. To work out the right type of jeans, you need to be able to learn and acknowledge your body type first.

Whether you are tall or petite, have an hourglass body or many more, here is your guide to uncover your body shape and what jeans will be the best for you.


Hourglass

madison compton rRaMgfGdEEI unsplashPh. Jarritos Mexican Soda, Unsplash

An hourglass body means your top half and bottom half are well proportioned to one another. Your waist will be defined and smaller than the rest of your body. To accentuate those natural curves, you may want to opt for a fitted style of jeans, mainly flares or bootcut. These denim types will give focus to your waist while creating another hourglass appearance on your legs as the bottom of the jeans will widen. Another option for those who do not appeal to that style is slim jeans. Like flare denim, slim jeans will hug the waist, but also the rest of your leg, showcasing your calves as well. As for choosing the colour denim, light or washed denim would increase the appearance of your voluptuous curves.

Flare jeans, recommendations:

Blue mid-rise flared jeans | River Island

Circle

jasmin chew j vpjNZwnBE unsplashPh. Jasmin Chew, Unsplash

A circle body, often known as an apple-shaped body, suggests your upper body is fuller than your lower body. A lighter bottom half will centralise the focus to your slim legs. As for the style, mom jeans – which are cuffed at your ankles – will highlight your waist and the bottom of your legs. Another style that will also suit your shape is straight leg jeans. This style will still wrap your figure perfectly; however, a loosened fit will make your legs appear much slimmer.

Mom jeans, recommendations

PrettyLittleThing Vintage Wash Mom Jean | PrettyLittleThing

Rectangle

marcel strauss uNGKm9 RIcQ unsplashPh. Marcel Strauß, Unsplash

If you have a rectangular body shape, your measurements will all be proportional to one another. You will also appear on the slimmer side and your waist may not be as defined; therefore, the focus purely needs to be on your legs. Skinny, slim and distressed jeans are going to be right for you. Tight jeans are going to accentuate your slenderness, while distressed jeans will give you a chance to show off some leg: a necessity for you when going out.

Skinny jeans, recommendations:

Stradivarius super high waist skinny jeans with rips in grey | ASOS

Inverted Triangle

brooke cagle y0WxUZEApek unsplashPh. Brooke Cagle, Unsplash

An inverted triangle body shape is the complete opposite of your normal triangle. Your shoulders and chest will be the widest part of your body, while your legs are the slimmest. A pair of cropped straight jeans is going to be the ideal style for you. The style will fit your legs, without being too tight or loose, whilst the length will show off your slim clave. Darker denim will give the illusion of even slimmer legs and hips.

Cropped Jeans, recommendations:

COLLUSION x005 90s cropped straight leg jeans in washed blue | ASOS

ONLY Dark Grey Double Waist Crop Jeans | New Look

Triangle

jarritos mexican soda NinBAe4vniI unsplash resultPh. Brooke Cagle, Unsplash

The triangular body consists of your hips and buttocks being the widest part of your body, creating the bottom of the triangle with your waist being the sides and your chest as the tip. Some women with this body shape may want to highlight their hips, as men and women typically see this trait as a positive feature. Therefore, you should most definitely go for a pair of dark wash mom jeans, as they naturally have a slight curve from your waist to the upper thigh which will give definition to your curves. However, some women may not want to bring attention to these parts, so boyfriend jeans would be the best style choice. Boyfriend jeans hug your waist but they are typically looser and look more relaxed. Occasionally, there will be some rips and frays on boyfriend jeans which adds more to the relaxed and chilled appearance, that they give off.

Boyfriend jeans, recommendations:

Plt Acid Blue Wash Open-knee Boyfriend Jean | PrettyLittleThing

Long Tall Sally Indigo Boyfriend Jean | Next UK online shop

Published in Blog
Thursday, 07 October 2021 13:28

A/W21 denim trends, era of freedom

There is one staple piece in everyone's wardrobe that literally made history. There is one true fashion must-have that crossed generations, yet never felt outdated. You can have a guess. It is denim.

A/W2021 denim trends Very.co.ukVery.co.uk

Although timeless, denim jeans marked a drastic change in everyday fashion this year. Jeans are our flag of freedom. We have seen it throughout 2021 and these autumn/winter trends are not an exception.


The humble workers' denim passed through centuries and generations and, as such, it is a trustful mirror of our times. Maybe it is the new post-pandemic lifestyle or today's feminist stream but 2021 waved 'goodbye' to super skinny jeans to welcome (back) baggy forms to put everyone at ease. Here we go, exploring the 5 top denim trends for this autumn/winter season.

1 Mom's Jeans

Mom's jeans, A/W 2021 denim trends - MissguidedMissguided - Riot Highwaisted Clean Mom Jeans

Ten years ago, moms had a certain 'uncool' factor. Could you believe mom's jeans were going to conquer a big slice in stores' displays and people's shopping charts? High-waisted and relaxed, mom jeans are not anymore for leisure time and gardening but a comfortable ally now that home is our office.

2 Upcycled Jeans

V by Very sustainable jeans, A/W 2021 denim trendsV by Very - Sustainable Slim Cut Jeans

The call to make something for the planet translates into sustainable jeans. Whether they are made from vintage stocks, eco-consciously produced, recycled or thrifted by you; green jeans have a richer story and feel lighter on the environment.

3 '70s: Flared Legs And Flavours

'70s and flared jeans, A/W 2021 denim trendsRI Petite - Amelie Flare Dane Jean

Jeans as a flag of freedom could not but take big inspiration from the '70s. The 'peace & love' decade revival is in flared silhouettes, patterns and patchwork. Added to the upcycling trends, looking for a true vintage makes a trip to second-hand stores definitely more adventurous and rewarding.

4 Baggy Jeans

Baggy jeans, A/W 2021 denim trendsNew Look - Noosa Baggy Jean

'The wider, the better', this is the motto of the year. Mom jeans already offer some room for our real shapes, but this season we can exceed as we look back at the '90s. Think about rappers and skaters' styles when looking for our next pair of denim. The must-have jeans for the last bits of this 2021 are super baggy and slouchy. Young and unapologetic with added distress for an extra touch of street style.

5 Light Jeans

Light wash, A/W 2021 denim trendsLevi's - 501® Crop

Nothing says 'denim' more than an original Levi's 501. The American brand invented the real jeans at the end of the 19th century but it proves to be always fashion-forward. Here is how Levi's reinvented its 501 this year.

Denim signature colour is blue but we can set free from the tradition with pale blues, neutrals and even white.

These are only 5 of the top denim trends that we can rock this autumn/winter season but the list may go on and on with pleated jeans, straight cuts and low-rise waist. This year's array of denim as seen on Very.co.uk says it clearly: denim must make you comfortable in your own skin. 2021 jeans are a liberation, liberation from strict and unrealistic ideals proposed by the media for many decades. It was time to change, the evergreen denim made it.

Published in Blog

The journey towards inclusive fashion also passes through 'petites' and their underestimated necessities. Today, petite fashion sees more protagonists like LacunaFit which is ready for a denim-tinted launch.

Published in Fashion
Friday, 19 October 2018 19:13

Theo & George Everyday Comfortable Style

TheoGeorgetitle

With sustainability and comfort, as their main focus, the Dublin based brand Theo & George founded by Katie O’Riordan, has fast become the go to for women looking for clothes that are easy to wear and are made to move in. Whether you are looking for something stylish for the office or just for running around with the kids, Theo and George offer a range that will make you feel, live and move better.

The brand sells exclusively online and offers the modern day women a collection of timeless and stylish pieces for every occasion in her busy day. From easy to wear classic t-shirts, to luxurious cashmere all made for everyday wearing. Each and every item is made from high quality ethically sourced materials for premium quality and sustainability.

theogeorge2

Here are 5 pieces that has fast become our favourite “must add “ to wardrobe items.

Go through your day with ease and comfort in the soft and lightweight Ebony Square Cashmere Turtleneck paired with the versatile Gretta Wrap Skirt.

Theo George 14 1189 Ebony Square Cashmre Turtleneck 264 Gretta Wrap Skirt 119 result

Ebony Square Cashmere Turtleneck 264€- Gretta Wrap Skirt 119

Nothing is more versatile then the classic V-neck T-shirt, from running around the city to doing school runs. Their Jill V-neck t-shirt is oversized and super soft for easy movement and comfort all day long. Available in colours white, pink, black ,grey and navy.

Theo George 2382 Jill V Neck Tee 39 result

Jill V-neck t-shirt - 39€

The easy to slip on Leigh Slip dress is made for easy layering on those cooler days. Pair it with the Sheridan Cashmere Turtleneck for a sleek and sophisticated day look.

Theo George 1352 Karina Zip Back T Shirt Dress 149 result

Leigh Slip dress - 119€

The sheer Sheridan Cashmere Turtleneck is lightweight and the perfect layering partner for those days when you just need something easy to slip into. Paired with the Bridget Track pants.

Theo George 1936 Sheridan cashmere turtleneck 125 Bridget Track Pants 99 result

Sheridan Cashmere Turtleneck 129€- Bridget Track pants 99€

The Bridget track pants, available in black and green, with its high waisted elastic band, makes this jogger pants the go to for comfort and style, whether you pair it with trainers of heels for a ultra sport lux look.

The Karina zip back t-shirt dress is another wardrobe must have with its zip detail at the back. Perfect for a chic and comfortable look.

Theo George 1352 Karina Zip Back T Shirt Dress 149 result

Karina zip t-shirt dress 149€

Need to see more of Theo & George and their beautifully designed collection, then head on over to www.theoandgeorge.com

Published in Blog
Thursday, 27 September 2018 17:14

What’s the best way to style denim for the office?

Over time, office dress codes have become less formal. Of course, it’s still nice to feel smart and dress appropriately when heading to work though.

Published in Fashion
Tuesday, 19 June 2018 14:02

Jeans To Suit Your Shape

Jeans are a classic staple for anyone's wardrobe. Comfy, versatile, and accessible, you'll want to invest in the right style of jeans for your figure.

Published in Fashion
Wednesday, 02 August 2017 15:17

9 Ways to Fashion Better

There are some lucky individuals who have a deep understanding of fashion and instantly know what works for them and what they should stay away from. Others have a much harder time.

Published in News
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