APUJAN is a London-based womenswear label founded by designer ApuJan.

Katie Ann McGuigan presented her SS20 collection which took inspiration from the illustrious roller-disco scene of the early 70’s.

Fashions Finest wraps up another exciting SS20 season and received an honourary award as it winded down its 10-year celebration on Saturday the 14th of September 2019 at the Congress Centre, 28 Great Russell Street, London WC1B 3LS.

Fashions Finest welcomes Emily Alexandra Cosmetics as their latest sponsors for their SS season taking place on the 14th of September 2019 at the Congress Hall, 28 Great Russell Street, London WC1B 3LS.

Fashions Finest, returns for London Fashion Week SS20 on the 14^th of September 2019 at the Congress Hall, 28 Great Russell Street, London WC1B 3LS.

Fashions Finest, one of the most popular independent shows on the London Fashion Week calendar launches a crowdfunding campaign ahead of London Fashion, for their new designer section.

Despite being an established fixture on London’s Fashion Week circuit, the event receives little to no sponsorship.

Director Deborah St Louis felt compelled to start this campaign after she observed a record number of designers struggling to launch and grow their fashion business with the increasing economic pressures businesses and individuals are facing. 

Deborah St Louis said: “We have an incredible pool of untapped and undiscovered talent here in the UK. While we accept and welcome established brands, much of our work is with new and emerging designers. Many of these designers, are fresh out of University or without formal fashion training. We are here to level the playing field for those challenged by the high fees associated with studying, designing and creating their collection, and building a career for themselves in a way that ensures sustainability.

We have launched our crowdfunding campaign to allow graduate and new designers to participate in one of the most important international events; London Fashion Week.

Not only do we offer a viable alternative for designers to showcase and market their brand during London Fashion Week, but through our partner Fashion Capital designers also have access to additional education as well as manufacturers. Furthermore, we have now launched our online store which gives designers an opportunity to have their first retail presence. Yet despite an incredible price-point for many, the fees remain out of reach. As a company, we just aren’t able to absorb these costs and especially so because of the impact of with rising venue and production costs. We are proactively addressing these challenges and sourcing the most viable solutions”

Fashions Finest has propelled the careers of Hellavagirl, John Herrera, and Matthew O’Brian to name a few who have all gone on to achieve national and international media attention online, in print and on TV and regularly feature some of the hottest brands on their catwalks or in their exhibition space, as worn by Paloma Faith, Beyonce, Nicki Minaj, and Madonna and more. Attracting national and international fashion talent, Fashions Finest regularly draws a crowd of fashion industry experts, press and VIP’s from business, sport, entertainment, music and film industry, who all come to discover the hottest new trends on display.

The crowdfunding campaign offers exciting perks from beauty products, unique designer brands, show tickets and more to support the campaign visit: https://igg.me/at/graduatedesignerlfwshow2019/x/22077560#/

Press RSVP via: http://www.fashionsfinest.com/press-registration

Press contact: office@melaniejonespr.com +44 (0)7961565933

Photo by Caique Silva. Unsplash

Like most fashion trends, jewellery styles come and go based on season and occasion. For the past several years, as far as jewellery is concerned, dainty pieces have favoured over the rest.

This year, designers at London Fashion Week flooded the British capital with fearless fashion for the Spring 2019 season and we saw the return of jewellery that is loud, colourful, and makes a statement. Here are some of the most popular jewellery trends everyone will be wearing this Spring, inspired by the runway.

Huge Hoops

Circles are commonly used to symbolise eternity, and if there is one trend with eternal appeal, it’s the hoop. The hoop earring goes back as far as human's themselves. It goes beyond just being a fashion trend and has been a powerful symbol in numerous cultures throughout history.

This season, the timeless style is taking on a bulkier and heavier shape adding a focal point to any outfit, as well as framing the face and complimenting your hairstyle. It appears that we are being encouraged to think outside the circle this year and select hoops that are boasting colour, fabric and spikes, as well as differentiating in shape.

Bohemian

As far as trends go, boho chic has proliferated in recent years and is particularly popular during festival season. Combining organic, colourful and detailed pieces with pieces of simplicity and minimalism creates a bohemian style that is perfect for the glamorous, the fashion-forward and the summer-lovin’ individual.

The boho style is devoted to nature, earth and its elements to its no wonder that many styles of the boho necklace are animal and nature inspired. The elephant is often used on boho accessories because of its symbolism of strength and wisdom, whilst the bird can commonly be found to symbolise free spirit and individualism.

There are many different ways of incorporating bohemian jewellery into your style and the 2019 catwalks embraced the trend with a presentation of diamond encrusted pendants that reflected elements of earth, space and nature. One particularly noticeable element was the flowers of all shapes and sizes that covered the models on the runways. Whether you opt for a delicate pendant or fancy making a bold bohemian statement, this is one ground-breaking trend you can have some fun with this year and the best bit about it is you can never wear too much.

Stacking

The world is finally catching on to Gucci’s more-is-more approach to fashion and jewellery. This season, runway model’s fingers were laden with rings and bracelets that were stacked high. This newest trend in jewellery is getting some major praise from women everywhere. Why? Because it gives you the opportunity to wear all your favourite jewellery at once!

Models were sent down the catwalk with stacks of Alexander McQueen bejewelled bangles adorning their arms and wrists.

Stacking an assortment of stunning statement pieces as well as some plain is the perfect way to create a truly personalised statement whilst incorporating all of your favourite pieces in one go.

Layering

Similar to the stacking of bracelets and rings, layering necklaces is a trend that doesn’t seem to be budging any time soon. Whatever the occasion or outfit, layered necklaces are the best way to effortlessly transform your outfit into something of high-fashion chic. As the catwalks demonstrated, this trend is perfect for the upcoming spring and summer seasons.

The layering of necklaces is a great opportunity for personal expression and allows you to venture into the world of jewellery and to create fashion statements you may never have made before. The most popular and eye-catching way of layering your necklaces is by using chains of a varying length. Begin with a choker necklace and then add two longer necklaces that increase in length to create a timeless elegance with a contemporary twist.

The Year Of Aquamarine

Coloured gemstones are a huge trend for spring 2019, but a particular favourite is the glistening pale blue hues of aquamarine. From pendants to earrings, this pretty gemstone adorns all styles of jewellery elegantly and beautifully.

There is no better way to add some texture and point of interest to you outfit than by adding a beautifully curated stack of pendant necklaces. Artful details can add definition and vibrancy to a plain knit or roll neck. By styling different pendant heights you can create a fashion-forward aesthetic. Don’t be afraid to go OTT with you pendants by pairing a chunky pendant necklace with some contrasting pendant earrings.

Statement Pendant Earrings

Just like hoops, statement earrings are a great form of expression as well as holding the power to transform an outfit. The pendant earring remains a jewellery box staple, but this year it’s been maximised and extended to graze your shoulders.

Instagram is a key promotional channel for fashion brands of all sizes.

Attending: Heather Bird, Sarah Mulindwa, Sandi Bogle, Robyn Bevan, Rick Stevens, Joe Alvarez, Tamara Alvarez, Nicky Hambleton-Jones, Sheila Bonnick and Simon Gross.

Attending: Heather Bird, Sarah Mulindwa, Sandi Bogle, Robyn Bevan, Rick Stevens, Joe Alvarez, Tamara Alvarez, Nicky Hambleton-Jones, Sheila Bonnick and Simon Gross.