Kiyomila Cosmetics is a black owned botanical skincare and wellness brand which specialises in creating an array of natural, healthy, vegan products for individuals dealing with eczema, acne and hyperpigmentation.

Published in Beauty
Monday, 21 February 2022 18:33

Carat23 & Zarya Azadi Feb 2022

Carat23 & Zarya Azadi showcased their  bag and clothing collection at Fashions Finest  emerging designer AW22 London Fashion Week showcase 19th February 2022.

Makeup: Academy of Freelance Makeup Artists (AOFM) lead #mua Mandy Gakhal
Hair: Amy Tasker, Annie Berry
Nails: Julie Bryan & team
Creative Director: Tanya Beresford
Lead stylist: Leighanne Krystal
Assistant Stylist: Raahim Khan
Student Stylists: College of North West London
Photographer: VR Agency

Published in Gallery

Fashion brand Pink House Mustique has launched a new luxury collection of stunning Lotty B silk pieces and pyjamas. A limited edition that invites you to treasure the handmade taste and private time.

Published in Fashion
Tuesday, 18 January 2022 14:21

Jimmie Martin Mannequin Lamp Collection

Eclectic and theatrical London-based interior design studio Jimmie Martin is sure to grab your attention with its mannequin lamp collection.

Published in Home Decor

Luxury textile designer, Araminta Campbell, a leader in her field launches her alpaca line as part of the Heritage collection, showcasing how luxury can be both stylish and sustainable at the same time.

Published in News

Media and retails are moving toward a more inclusive plan of action to reflect different backgrounds, stories and needs. Finally, the premium market is following the same route with the arrival of Untapped Creatives at Selfridges.

Published in Fashion

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Over the last few months, CEO of Fashions Finest, Deborah St Louis, has been working closely with the ladies at The Branding Initiative. It was a pleasure to finally get to meet her in person when we were both invited to #BeInspired at Bentley Birmingham for an evening of luxury cars and fashion for Female Entrepreneurs.


Bentley Birmingham are leading the way amongst the luxury car industry in realising that the female empowerment movement represents women, globally, not only fighting for places on corporate boards but also in carving their own nichés as entrepreneurial superstars! And let me tell you, at the Bentley Birmingham ladies event, organised by Chameli Chowdhury, we met a fair few female entrepreneurs that are, for want of a better phrase, kicking ass!

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Upon arrival, we were greeted with a chilled glass of Ruinart champagne. The scene was set with pop up areas dedicated to fashion, jewels, art and a showcase of NSPCC Childline, Bentley’s choice of sponsored charity. Bentley aim with this event was to “combine inspirational names from the worlds of luxury style and fashion” and they didn’t disappoint!

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With only 20 Bentley dealerships across the UK and 4 of them managed by Sytner, Bentley Birmingham is switched on to what it means to use affiliate, attraction and digital marketing to increase exposure to the brand and broaden their client base. Marketing towards women is a smart move. Connecting luxury cars to other luxury items like fashion and jewels is an even smarter move! I mean, what other luxury car brand is so in tune with women in business that they showcase luxury shoes and handbags to match the car?!

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Meet “Purple Rain”, the stunning Bentley that comes with bespoke hand made shoes designed and crafted by Kate Spence. Kate designed for and managed the Jimmy Choo brand for seven years before establishing her own luxury couture footwear brand for women in 2012.

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Deborah St. Louis was especially keen to listen to the keynote from catwalk designer Alice Temperley of Temperley London, Deborah’s connections to London Fashion Week with Fashions Finest being the second largest off schedule event organiser for LFW.

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Throughout the summer Bentley Birmingham are exploring what inspires people and how that inspiration becomes a luxury item and creating something exquisite that perfectly balances form and function. Female entrepreneurs are the perfect target market to add huge value to that. What inspires us? What drives us? We’ll be interested to see what Bentley Birmingham come up with. What we would love to see is a catwalk show, showcasing up and coming designers, mixing new innovation traditional luxury. With more events lined up like that of #BeInspired, we have no doubt that this is going to be an interesting summer for Bentley!

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Deborah St Louis and Melanie Jones were delighted to meet Jenny Lee Holt at the event, a huge supporter of The Branding Initiative and fellow female entrepreneur and Director of Spectrum Telecoms. Together we browsed the cars, fashion and diamonds. Luxury bespoke jeweller S.P Green of Birmingham showcased some stunning pieces at the event and we had our beady eyes on a beautiful diamond and sapphire piece – blue and white to match our logo of course! What better way to spend a Friday evening?!

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Deborah St Louis and the ladies at The Branding Initiative would like to express huge thanks to Bentley Birmingham for the invitation. We look forward to working with you more over the coming months.

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For more information about Bentley cars, please contact Chris Gretton.

For more information on The Branding Initiative, our services or our programs, please contact us here.

Written by KellyAnn Schiavo - Co-founder of The Branding Initiative, Women in Business Ambassador & Blogger

Published in Blog

Prismologie is now one of my favorite luxury products.

Published in Beauty