So many of us live or work in cities and built up areas these days, where traffic blocks up our streets all day long and air quality stagnates indoors. The result is an increase in our exposure to pollution, dirt, train fumes and smog, all of which takes its toll on our skin and overall health.
Buying a gift for your man has never been easier with grüum, facecare, for men, without the fuss.
Now you have the power to revolutionise your man’s bathroom essentials with grüum, a new concept in male grooming. Founded in the UK by four friends grüum was created to deliver personalised quality, simplicity, form and function. Facecare without the fuss.
The grüum concept
Designed as a monthly subscription service, making it easy for the modern man to keep himself looking good, with minimal effort and maximum results.
Inspired by the principles of Scandinavian design, function and affordable quality, grüum likes to keep things convenient, simple and natural.
grüum offers high quality shaving for a fraction of the price. With precision-engineered razors manufactured from high grade Swedish steel. The added roller component helps to lift hair away from the face, creating a close and comfortable glide.
Oska razor handle is the ultimate fusion of form and function; bold styling, striking colours and ergonomic design combine to deliver a gripping shave. osku razor cartridges give a shave as close as the big brand razors.
danne clog-free shave gel can be used clear for maximum visibility and precision, or gently foamed. Infused with soothing Aloe Vera and antibacterial Witch Hazel, with Orange and Eucalyptus for a mild, fresh scent.
grüum Products: Beard
bård beard wash is formulated specifically for facial hair, a gentle cleanser that is blended with essential oils to help maintain the beard’s natural balance. Orange and eucalyptus give it a mild, refreshing aroma.
leif beard oil nourishes and protects beards with natural essential oils. Infused with Argan and Jojoba to smooth and soften the hair, and Vitamin E to moisturise the skin beneath, leif beard oil is available in three subtly scented blends. tor beard wax helps tame unruly facial hair. Combined with Carnauba and Bee’s Wax to give a light, flexible hold, while essential oils and Shea Butter nourish and moisturise.
grüum Products: Cleanse
kóri is a mild everyday exfoliating face wash with exfoliating beads to gently scrub away dirt and unclog pores. Aloe Vera and Witch Hazel soothe and calm the skin, whilst Orange and Eucalyptus provide a refreshing hit.
kåre daily moisturiser gently hydrates and reinvigorates the skin to look its best, day and night. It is a light-weight formula that is easily absorbed into the skin. With a hint of Cedarwood for a fresh and zingy scent.
gösta facial tonic is loaded with honest, natural ingredients. Soothing Chamomile, Rosemary Oil, and Aloe Vera gives the skin some real TLC, while Witch Hazel kills bacteria and refreshes the complexion.
His skin and you will love each of the grüum products whether he and you like the clean-shaven baby face look or the edgy beard look.
This Valentines is the perfect time for both of you to give grüum products a test drive with their gift set. With a great range of gift sets, not matter what you choose, it will be the perfect treat for your man.
Luxury Razor Set - £21
Includes oska razor handle, 3 x 5 blade cartridges
and 2 x 3 blade cartridges.
Shave and Wash Kit - £29.95
Includes face wash, shave gel, moisturiser, shave
tonic, 4 x 5 blade cartridges and oska razor handle.
Beard Maintenance Kit - £29.95
Includes beard wash, beard oil (X3 scents), beard
wax (X3 scents), moisturiser and face wash.
grüum’s online subscription service will have you covered for his birthday or any special upcoming occasion. It is simple and flexible and you will receive premium products delivered to your door.
With no commitments (you’re never tied in), you will receive exactly what he needs to look his best for you. And you can change, pause or cancel your grüum subscription at any time, scaling up or down as his grooming needs change. With grüum kits starting from just £6 per month. It’s the smarter way to keep him looking good. Simple, user friendly, and fuss free.
This January saw the launch of the very first black owned grooming brand in the UK specifically tailored to black men.
Unlike us, fashionista, our better halves does not always care that their style and look says a lot about them and that looking good makes you feel good and confident about yourself.
I believe that there are 2 types of guys, the ones that does not care about their personal style and image and secondly the ones to whom personal style and grooming is everything.
Dating a guy in the first category, can be a nail biting experience for any on-trend stylist fashionista.
Because you want your man to look good when you are going out but you also do not want him to feel like you are trying to change him.
So what is a girl to do? Do you subtly nudge him by sneaking in new pieces into his wardrobe that you would like him to wear and suggest he wears them every time you go out or bombard him with images of well-dressed men and not so subtly tell him that, that is what you would like him to wear and look like when you go out.
If you have taken it upon yourself to be your man’s personal stylist, here are three basic rules to teach him.
Get The Fit Right
Men want to be comfortable in what they are wearing, so “fit” is not so important to them, as they might find that wearing things that are too tight are for females. So get rid of all those baggy jeans and oversized t-shirts and any items that are outdated. Get him to buy pieces that are more fitted to his body types and shows of his sculpted body (that is if he works out, if not get him to start going to the gym and eating healthy).
Formal pieces, like suits, nothing looks worse than a suit that hangs of your man’s body. Get it tailored for him. A well fitted suit oozes sexiness on any man.
The same applies to casual pieces like jeans, t-shirts and shorts, you do not want to go to tight but when something fits right your man will look like a million dollars even when the items he is wearing is from the high street.
It's All In The Details
Start by finding colours that match his skin tone. When you guys are out shopping hold different coloured t-shirt up to his face and watch what the colour does when you hold it up to his face, does his eye brighten up and does it bring out his features or does the colour make him look washed out. Choosing the right colours that matches his eyes, hair and skin tone can make a huge difference in your man’s appearance.
Shoes, belt and ties these are his finishing touches and gets noticed a lot more. So if he is going for a casual jeans and t-shirt look, pair it with a great pair of loafers and a good belt. As with women, accessories completes any outfit, so you would want his accessories to bring his look together, taking him from 0 to 100 in seconds.
Head to Toe Grooming
Start by introducing him to a cleansing routine, because as his lady, you know that good skin start with cleanse and moisturise.
This does not need to cost a lot of money, the L’Oréal for men range are very good and affordable and if you can get him to start introducing this into his daily routine, he will defiantly see the effects in the long run.
Well-kept Hands And Feet
A manicure and pedicure every now and then is never a bad idea, as a man with long finger and toe nails are not a pretty sight and can easily deflate his well put together look. Along with well-kept hand and feet goes clean and well cut hair and beard (if your man wears a beard).
Do not overdo it on the fragrance, I am sure that your man likes to smell nice and you like it when he smells nice. But do not let him overdo it on the fragrance, so much, you do not want then everyone else to walk out as soon as he walk in because the smell is to over powering. The golden rule is two or three sprays is more than enough.
Introduce him to clay masks, getting him to apply a clay face mask once a week will improve the texture and tone of his skin, as it removes all unwanted impurities such as oil and dirt.
You will never really be able to change your man but you can teach him that looking good is not such a bad thing because there is nothing better than showing off your well-dressed confident man.