Indigenous, contemporary and chic, Shay Jaffar embodies the power of choice and individuality. It’s symbolic of those who create their own fate, swim against the current and are destined to steal the spotlight. It is where coverage is sublime. Conventionally unconventional, Shay Jaffar is a demure brand for women who stand out unapologetically as they genuinely strive to be their best selves everyday. Shay Jaffar is as authentic as it gets.
Passionate and revolutionary, Shay Jaffar is a persevering entrepreneur, social change maker, and a naturally gifted artist. Her journey began as a young school girl determined to make a fashion statement. She worked with her mother to design her own clothes. She had found her calling which led her to the Italian Fashion Academy Milan to study fashion design and then to Babson College to study fashion entrepreneurship. A globetrotter who has lived in three continents, her style and designs speak of women and cultures from around the world yet at the core resonate her true identity and beliefs. Shay stands for the voices of millions like her and manifests the celebration of the power of choice.