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Photo by Emma Matthews. Unsplash

You work hard! Don't let your health and beauty products let you down. Fashions Finest has some great health and beauty buys to tell you about, which we can guarantee will work as hard as you do. Read on to find out some of the things you can buy that pack a punch in the world of health and beauty. These are all tried and tested by us, and great as a gift to yourself, or a loved one this easter.

Envigorate Your Locks With Hair Growth Serum

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Photo by The Hut Group

Formulated for visible results, and with science and innovation at their core, Grow Gorgeous Hair Growth Serum, £30.00 and Hair Growth Serum intense  £45.00, utilises natural active ingredients to provide the hair and scalp with the correct nutrients, nourishment and stimulation for optimum health and growth. They have even put their products to the ultimate test, with a 3-month user trial, yealding fantastic and visible results!

Key ingredients within their formulations are,Red Clover Flower Extract, Hyaluronic Acid, Caffeine, Chinese Skullcap and Pea Sprout Extract – all natural, but with maximum efficacy at improving hair health. Trust Grow Gorgeous to re-invigorate your locks in no time at all with your choice of serum. Fashions Finest love the devine scent and overall great results this serum offers, working hard for your hair.



Maximise Recovery With Magnesium


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Photo by Sparkle PR

After a hard day at work, or a hard gym workout, putting your body through its paces, treat yourself to a nice relaxing bath to soothe your muscles. Try Daytox Mineral Salt Bath at £4.00 per sachet.

Each sachet, tipped and desolved in your bath provides your body with the essential mineral Magnesium. Magnesium is absorbed through the skin as you soak in the bath and helps to relax and regulate muscle and nerve function, easing soreness and stiffness. A great way to unwind at the end of a busy day!

Post Shower Frizz-free Curls

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Photo by Sparkle PR

The Only Curls Hair Towel at a cost of £15.00, is a manmade miracle for those of us with curly hair! The towel is made of microfibres which have been developed specifically for curly hair, offering  a simple solution for frizz-free curls after washing.

Hair is most fragile when wet and the uneven surface of a regular cotton towel roughens up cuticles and absorbs moisture from only the surface of the hair. Uneven cuticles and imbalanced moisture distribution results in frizz! This towel is small and quite thin, so not too bulky to carry in your gym bag, or overnight bag either. The 100% microfibre smooth yarns leave cuticles intact and absorb just the right amount of moisture for perfect frizz free curls every time! Try it! You will love it. We did!

Roll-on Perfume To Pack A Punch

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Photo by Sparkle PR

For the ultimate quick-fix fragrance pack your Miss Guided 10ml Roll On Babe Power at only £8.00 a pop! This handy little spritzer fits easily into your gym bag, or handbag, so its there when you need it.

Key fragrance notes include a vibrant splash of grapefruit zest and sour cherry, sharpened with crisp apple and pink pepper. It may be small, but this fragrance packs a punch, and one application lingers all day - leaving a provocative lasting impression. The sign of quality when it comes to perfumes in our book.

Make The Most Of A Massage

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Photo by Sparkle PR

A massage can support your wellbeing, as well as help to reduce muscle soreness and inflamation, relax your body, and make you feel great! If you don't have the time to get a massage, or are watching the pennies, you can still work wonders by giving yourself a massage with SheaMoisture African Watermint and Ginger Detox Bath, Body & Massage Oil  at a cost of £11.99 a bottle. This refreshing oil combines certified organic Shea Butter with African Water Mint & Ginger to rejuvenate and refresh your skin and tired muscles. The scent is deliciously invigorating, and it's also fair trade, so you can feel great about using it too!

This beautiful massage oil can be used in more than one way too! Pour into a warm bath to create a fragrant spa bath, Gently rub it into your skin after a shower or bath to restore moisture, or you can warm in your hands to use as therapeutic massage oil.

Korres Wild Rose Collection

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Photo from Sparkle PR

Excitingly, Korres are launching a new collection of products, which is set to make its debut this month. The Wild Rose Collection packs a lot of goodness into all it's products, activating radiance with the power of Super Vitamin C and Wild Rose oil. Take the Korres challenge, and transform your skin, with reduced appearance of dark spots, wrinkles and skin fatigue after just one week. Your skin will see dramatically increased radiance and intensive brightening, giving you smoother and younger looking skin. All this wrapped in a new, and ultra- fresh scent.

Enjoy discovering products which work as hard as you do every day, and love reaping the rewards with your beautiful and healthy skin, hair and body.

Published in Blog
Monday, 11 February 2019 16:45

SHEA MOISTURE SKIN CARE LAUNCHES IN THE UK

Finally, the softer, firmer, pampered skin you always wished you had, can be yours! Beauty aficionados can turn that precious dream of perfect skin, into something real with the launch of the long-awaited Bath and Body collection from the US award winning haircare brand SheaMoisture.

Published in News

Jason Collier Celebrity hairstylist talks with Sparkle PR about hair trends, aw18, anti-ageing your locks, creating a look in 5 mins, banishing grease, celebrity style and the question you should always ask your stylist, and much more.

Published in Exclusive Interviews

It was great to catch up with CEO Vinna Best for Fashions Finest as one of the things that aided and encouraged my natural hair journey definably has to be natural hair events.

Published in Exclusive Interviews
Thursday, 16 March 2017 21:29

Curls Aloud

Diane C Bailey

Incorporating decades of hair care philosophy with ethically sourced (and gorgeous smelling!) ingredients has helped create an inclusive and award-winning product line for SheaMoisture. The brand mantra that ‘the best ingredients come from nature’ is proven with each of the nourishing masks, sprays, shampoos and conditioners.

You will not find any nasties commonly found in many other hair care solutions in SheaMoisture, the brand stays clear of: Parabens, Sulphates, Phthalates, Paraffin, Formnaldehyde, Mineral Oil, Petroleum, DEA, artificial colour or synthetic fragrance and SheaMoisture never test on animals.

Diane C.Bailey, celebrity stylist and SheaMoisture brand ambassador shares exclusive tips on the curl wrenching mistakes many of us are making, creating curls for specific hair-type, insider tips and much more, ensuring that we have the low-down when it comes to curl world.

From styling Beyoncè to creating trend-setting looks for the runway, Diane’s expertise and passion allows all SheaMoisture customers to expertly pick the right products for their individual hair types.

Mistakes People With Curls Make

Diane explains the most popular mistakes that she sees often are that: “Many of my clients with curly hair or type 3 hair types want frizz-free curl definition. For full head curly girls, I recommend “less is more” – use products with a light touch. Many curly girls use heavy oily products to smooth the cuticle to reduce frizz, weighing down the hair. Light hydrating oils with anti–frizz benefits are the best solution. For voluminous curls minus the weight, I use SheaMoisture Fruit Fusion Coconut Water Weightless Texture Spray and the Coconut & Hibiscus Hold Curl Enhancing Smoothie.”

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SheaMoisture, Coconut &Hibiscus Hold Curl Enhancing Smoothie £10.99, Boots

Red Carpet Tip

“A lightweight mousse and light hydrating spray are ideal for type 3a to redefine fine to medium “S” shape wavy/curls on either wet or dry hair. I use the moisture mist on the red carpet as style refresher, to bring out shine and bust frizz.”

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SheaMoisture Fruit Fusion Coconut Water Texture Spray, £10.99, Boots

Frizz Free Curls

Hair type 3c has a tighter curl pattern with more density and a coarser feel. To create frizz-free curls Diane recommends these three top tips:

“Use the “LOC” method with your favourite leave-in, oil and cream, selecting products that work for your hair’s texture, thickness, porosity, etc. This works well to nourish, moisturize and reduce frizz, while creating lasting styles. On freshly shampooed damp hair, moisturize hair with a small amount your favorite leave-in. I use SheaMoisture Jamaican Black Castor Oil Strengthen & Grow Leave-in Conditioner, applying it sparingly to hair, avoiding the roots. To define curls follow with your favourite styling cream. My go-to is Coconut & Hibiscus Curl Enhancing Smoothie. Finger coil to define and set curls. Finish with several drops of oil to seal in moisturize and bring out shine. Apply lightly throughout hair.”

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SheaMoisture, Jamaican Black Castor Oil Strenghten & Grow Leave-in conditioner £10.99, Boots

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SheaMoisture, Coconut & Hibiscus Hold Curl Enhancing Smoothie £10.99, Boots

How To Define Your Style

Applying a product such as SheaMoisture Raw Shea Butter Extra Moisture Detangler helps to smooth dry, damaged hair and restore body. Diane recommends to “run the detangler through wet hair to achieve the best look and apply large pin curls. Begin to curl hair from the ends, working your way up to the roots, once you have curled one section secure in place with bobby pins. Blow dry hair with a diffuser which will set curls. Once dry, finger comb and style.

Learn How To Blend Textures

“To blend multiple textures, section damp hair, sparingly apply styling cream and braid hair section. Blow dry with a diffuser or let hair air dry, take down braids, carefully separate and apply a lightweight oil or serum to add shine and minimize frizz.”

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SheaMoisture, Raw Shea Butter Extra Moisture Detangler £10.99, Boots

Creating Perfect Curls

Trying to tame and perfect curls can be tricky, Diane advises that you should:

“Avoid heavy oily products that just lacquer. Find products that hydrate, without leaving a flaking, heavy, sticky finish.”

Prep work is essential too – “If you have a special event, shampoo your hair several days before. Curl memory takes a few days to find its moisture and curl balance.”

Remember to keep with what works for your hair type and your budget. Diane says: “Quiet your inner product junkie. If it works for your strands and supports your hair’s health, stick with it.”

Published in Blog
Saturday, 25 February 2017 19:59

Made With Love

In the world of Fashion and Beauty some things come across pretty standardised and impersonal. So it's always good to know that there are brands out there that carry alot of personality , and truly do have their end-consumer in mind. The last 5-10 years have witnessed this growing trend of sustainability and social responsibility. Brands that tell a story, one personal to the creator, are definitely winning in my books. These are brands made with love.

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So in no particular order - 

1. Keji Victoria Designs - a bespoke and Ready-to-wear collection by yours truly, is inspired by my cross-cultural journey between Africa and the West. The latest collection, #madewithlovebykv draws inspiration from the names of locals in Northern Nigeria; as well as pays homage and solidarity to local businesses in that area.

2. Shea Moisture - a hair and beauty brand that has a family history and African heritage: shea butter, a rich home-grown plant is the selling point of this kind-to-the-hair brand.
Sofi Tucker was the forerunner to selling shea butter (that inspired Shea Moisture); and the grandmother to one of the brand's co-founders.

3. The Honest Company, founded by Jessica Alba and Christopher Gavigan, makes pure and harm-free baby products their priority. Once again, the most cherished brands are ones who the owners are also proud consumers of the goods.

4. Alex and Ani - an eco-conscious accessory brand that exists to give back to the planet. What I love about this brand is the recycle qualities in its manufacturing processes. The accessories are made with some recyclable elements, and the aesthetics are not compromised.

5. Studio 189 is a fashion social enterprise founded by Rosario Dawson and Abrima Erwiah. The Ghana and New York based platform works with award-winning artisans in Africa. 'Fashion Rising' has been notable campaign of the brand, which uses fashion to create more opportunities and empowerment for communities particularly in Africa.

6. Two-Thirds clothing brand - takes its brand inspiration from the ocean, which is known to take up two-thirds of the planet. Every collection is designed with lovable sea creatures and donations are made towards keeping our blue seas clean and safe. How lovely!

Can you share any brands in the industry that exist to help their community and make a difference?

Keji x

Published in Blog