Our throwaway society, and its addiction to fast fashion, are responsible for devastating environmental destruction across the globe. One businesswoman is holding the banner for change and challenge in fashion by promoting culture and tradition.

Published in News

Oxfam, global anti-poverty movement, is urging shoppers to buy clothes secondhand rather than brand new as its new research reveals emissions produced manufacturing jeans owned by UK adults is comparable to flying a plane around the globe 2,372 times or a petrol car travelling more than 21 billion miles.

Published in News

Recently Love Island made the decision to dress contestants in second-hand clothes from eBay, and this is going to speak of a huge change in viewers’ shopping habits.

Published in News

Are you waiting for the summer season for a nice swim? The wait can be long, but Pink House Mustique is ready with its newest sustainable swimwear collection for men and kids.

Published in Fashion

The festive season is over and the first month of the year is a time of mindfulness and recuperation. Still, many Brits are spending valuable time on the web looking for new outfits to only wear them once.

Published in News
Sunday, 05 December 2021 09:54

BLUE M Collection - La Chafrave

Launching a fashion label does not feel complete without a public presentation; this has been the reality for many in the industry during the pandemic. The time to resume is now. After the standby forced by the pandemic, BLEU M can finally present its inaugural fashion show, 'La Chafrave'.

Published in Fashion

It is incredible how something simple and trendy like buying second-hand shows to be the best choice for the planet and ourselves when paired with a healthy decluttering and an organised spring cleaning.

Buying second-hand. Ph. Cottonbro, PexelsPhoto by Cottonbro, Pexels

Choosing second-hand can help our finances and break today's consumeristic chain. To kickstart the change, consider decluttering. Interiors therapist Suzanne Roynon offers expert advice on how to carry out a sustainable spring cleaning.


Social Habits And Data

Pro of donating pre-loved clothing. Ph. Julia M Cameron, Pexels Photo by Julia M. Cameron, Pexels

We all collect more than we need either for the sentimental link to gift, an impulsive shopping spree or the hope to squeeze back inside some dear, old and shrunk clothes. An annual wardrobe spring clean can be the perfect way to give unwanted clothing a new lease of life. The latest data from Shpock’s annual Second Hand Effect report, released ahead of World Environment Day (5th June), shows Britons potentially saved 5,175 tonnes of carbon dioxide emissions last year by buying and selling on the app – which is the equivalent amount of emissions as driving around the world in a standard car 574 times or driving to the moon 60 times.

Pros Of Decluttering And Second-hand

Expert tips to wardrobe spring cleaning. Ph. Victoria Borodinova, PexelsPhoto by Victoria Borodinova, Pexels

Decluttering is a satisfying and healthy habit to gain more space and clear our mind in one go. It often starts from clothing and it ignites a green renovation. Giving away, or re-homing pre-owned clothing contributes to a circular economy; while buying second-hand translates into saving in gas emission, usage of water and wastage during the production chain. From January 2021 to March 2021, Shpock data saw the number of fashion items sold on its website increase by a third on average (33%) and future predictions show that by shopping on marketplaces, Britons could be potentially saving 1.2 million tonnes of plastic, 7.8 million tonnes of steel and 0.7 million tonnes of aluminium.

How to organise your wardrobe. Ph. Rachel Claire, PexelsPhoto by Rachel Claire, Pexels

Interiors therapist Suzanne Roynon shares her top tips and tricks on how to carry out a sustainable spring clean:

  1. 'Give yourself time and focus on items not bringing you joy. Spring cleaning the wardrobe isn’t a ten-minute job, but when you get it right, you’ll save yourself countless hours in the months and years to come. Take everything out of your wardrobe and pile it on the bed. This is where you get totally honest about each item; does it remind you of anything unhappy, disappointing, hurtful or bring you down in any way?'
  2. 'Always Think Sustainably - give pre-loved items a new home. When it comes to letting your unwanted clothes and possessions go, use marketplaces to sell items on, they have a huge array of buyers and it's also a great way to earn money. Never send stuff to a landfill.'
  3. 'Tackle drawers, shelves and anywhere else you keep foldable clothes. Follow the same principles to assess how they make you feel and if anything does not make the grade, let it go. Do the same with accessories, jewellery, gadgets, and products – anything you don’t use isn’t serving you and it’s taking up space.'
  4. 'Time to organise and clean - give the items you're keeping a fresh space. Before putting anything away, vacuum and give every drawer and cupboard a wipe down with a suitable cleaning product inside and out. Your clothes deserve a fresh, clean space and so do you!'
  5. 'Think about the clothes-hangers you use. The brain responds well when things are ordered, so using hangers which match rather than a jumble of odd shapes and colours is a simple mind-hack as well as being visually rewarding.'
  6. 'Order your wardrobe. Hang clothes so items of the same type are together and sort them by length; that way you’ll know exactly where to find your perfect outfit every day. This method makes putting away laundry much more straightforward and your eye will appreciate the organisation each time you open the door.'

The 'three Rs' rule never fails: reduce, reuse, recycle.

 

Original data by The Red Brick Road

Published in Blog
Friday, 08 May 2020 13:48

Time To Declutter

In these difficult and unprecedented times, having good health is something to be extremely grateful for.
Published in Fashion
Wednesday, 22 April 2020 12:07

Introducing Azura Lovisa

Azura Lovisa is a slow fashion label, based in London, UK. The brand is rooted in storytelling which stems from the Swedish–Malaysian designer, artist, and writer’s rich multicultural upbringing.
Published in Fashion
Friday, 30 August 2019 17:45

What Goes Around Comes Around?

New oxfam study reveals shocking environmental impact of the uk's fast fashion culture.

Published in News
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