Everyone and their dog have an Instagram profile these days, so learning how to showcase your fashion designs on popular platforms is a valuable skill. Of course, simply creating a Facebook and Instagram profile for your brand is a great step, but there’s a lot more effort involved in actually making a successful marketing campaign and reaching your target audience.
So, what are the steps that you need to take to promote your brand successfully on social media? We can tell you. Just keep on reading and you’ll learn some pretty nifty tips and tricks.
Hashtags For Instagram
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It’s pointless to post on Instagram without using hashtags. With each post, you want to make sure you put all the relevant hashtags in the description box, and do try to pick the hashtags that are currently trending.
There are several programs that can help you check which hashtags are currently trending, with some of the most famous being BrandMentions and Brand24. These are social media monitoring tools that help you discover trending topics for any keyword that you type in, so use them to figure out which hashtags to include in your Instagram posts.
You do however need be careful not to overstuff your post with irrelevant hashtags. It might be tempting to put every trending word in there, but using too many hashtags and using hashtags that are unrelated to your actual post will lead Instagram to mark you as a spammer and you may even get banned you if you aren’t careful.
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The best way to showcase your new collection is through event promotion. You can organize a big sale on your website, give out special coupons, or let people know about any fashion shows that might feature your new collection. But how do you make these kinds of posts stand out on your social media? The answer is - with a lot of visual content. Create sliders with photos of models wearing the new collection, and include photos with relevant info about when the collection is launching. You really don’t need any special skills to do this. If you have a good slideshow app and enough photos of your fashion garments you can make these types of posts in practically ten minutes, and then share them all over social media.
Create A Style Guide
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Along with cool new garments, why not give your potential customers some free fashion advice? This way, you get to show off your new collection by giving people ideas how they can wear different pieces from it, and this can inspire them to go to the store and buy them. Not only that, you’re engaging your audience – by giving advice away for free, you’re giving them something of value. They’ll be more likely to trust your brand and want to buy from it.
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Giveaways are a great way to get more people to see your fashion collection and to like and follow you on social media. When you organize the event, let people know that there will be several lucky winners who can win a piece from the new collection, and that you will draw them at random. All that people have to do to enter the giveaway is leave a comment on the post and like and follow your brand on Facebook and Instagram. This way, you’ll increase traffic to your page and reward your followers with something special that will make them want to keep coming back to your brand.
Work With Influencers
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Choose good influencers to advertise your brand. You don’t have to work with big influencers either – micro-influencers might have small followings, but their audiences tend to be very engaged and trusting of whatever the influencer tells them. If you want to establish a good relationship with an influencer, send them the garments from your collection. If they end up liking them, they’re likely to showcase them on their YouTube channel or social media profile, which is a huge advertisement for you.
Alternatively, if your partner is on the hunt for a new job or seems unhappy with his current wardrobe, a fashion makeover is exactly what he needs. This doesn't mean giving up on his characteristic and unique style but simply improving it with a few tips that every man should know.
A Few Classic Items Are A Must
That is why we bring you the top five ponytail hairstyles that will make any woman look incredibly classy in 2020.
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This kind of hairdo looks like you have spent hours doing it, but it actually takes very little time. Simply take the upper part of your hair and put it in a high half-up ponytail. Secure it with an elastic and then add the rest of your hair to this half-up and tie everything in a low ponytail. This double pony will look even chicer if you add a romantic velvet ribbon to the lower ponytail and if you pull out the front locks that frame your face. A hairstyle perfect for work, as well as a big celebration.
Classic, High Ponytail
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There isn’t anything more attractive than a tousled high ponytail. You want your hair to be long and voluminous for this hairdo, so if you have short and/or hair that is on the thinner side, use hair extensions. This is the secret that many celebrities use to get their amazing red carpet hair looks, so don’t be afraid to use them yourself. Some of the softest and the best hair extensions are the ones made from natural hair, so always go for extensions that are of the highest quality. In addition, make sure the color of the extensions is the same as the shade of your hair so that when you put the extensions on, everything would look seamless. Thus, when you have achieved the volume and the desired length, simply pull up all of your hair in a tight, high ponytail. Then slightly pull out a few locks, so that you get a bit of a messy look. Moreover, take one strand of hair and wrap it around the elastic that secures the pony. This way, you will get a hairstyle that looks even more powerful.
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The bubble ponytail is truly one of the hottest trends at the moment, so don’t hesitate to try it yourself. It’s actually not as complicated to make, as you only need a few elastics and some texturizing spray. Firstly put all of your hair in a medium-high ponytail. Then brush through the hair and add an elastic to every few inches of the ponytail. Once you have finished, slightly puff out every section of your ponytail in order to get the “bubbles”. Moreover, this hairstyle will look even better if you have bangs that you can blow-dry and then slightly tousle to get a chic and classy look.
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Bobby pins are any girl’s best friends when it comes to making a sleek hairstyle. However, you can do a modern, sleek pony that doesn’t require you to hide this useful hair accessory, but exactly the opposite. Opt for a center parting and brush through the hair. Use a bit of hair mouse and gather your hair in a sleek, tight, low ponytail, and secure it with a black or brown hair tie. Once everything is in place, take a dozen or so bobby pins that are in the same shade as the hair tie and insert them along one side of your ponytail, just below your ear. Make sure that the bobby pins are properly stacked and visible. This modish hairstyle will instantly make you look like a true trendsetter.
Ponytail, But Make It Fashionable
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In case you have a big day in front of you and you need to look exceptionally stylish, but don’t have too much time to do your hair, the wrapped ponytail is the best solution. Simply take out your most elegant headscarf and a few bobby pins. Tie your hair in a sleek medium-high or low ponytail and then wrap the scarf around the tail of the pony, starting from the base through approximately ¾ length. Secure the headscarf with a couple of bobby pins and you are done – a luxurious and high-fashion hairstyle in no time.
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For those who love the holiday season, the art and science of shopping for gifts for their loved ones is a treat and a pleasure. For others, however, the trouble of finding that perfect present might be more of a burden. You want to discover something unique, purposeful, something that the person for whom it is intended will love and genuinely use. Alas, the sheer volume of choices can be overwhelming, so you find yourself stuck with the typical selection of Christmas sweaters, a box of chocolates for Valentine’s Day, and a bottle of her favorite wine for Mother’s Day – a safe, albeit mundane choice.
Why not leave your gift-giving comfort zone and choose something that is in line with your mum’s values? If your mother loves a gift that will make a difference and bring more than material, but spiritual value into their life, you can aim for such a present for this year. Here are a few worthy options to keep in mind for the motherly figure in your household!
The Socks That Keep On Giving
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Did you know that socks are the least donated item to the homeless, hence one of the most items needed across the US and wider? It turns out that you don’t have to stick to traditional design if you want to make this particular purchase. You can go for brands such as Mitscoots that make and sell gorgeous socks and other gear, and then donate items in the same value to those who need them most.
Plus, they go above and beyond to aid the community by hiring the transitioning homeless people. Alternatively, Conscious Step has other versatile contributions such as using their profits to provide treatment for HIV-positive expectant mothers, schoolbooks through Room to Read, and meals for starving children.
Add Some Sparkle With Ethical Makeup
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Axiology makes natural organic lipstick that still pops, so the aesthetics of their products loses no luster to their ethical measures. Other brands offer an equally stunning range of beauty items, so take your pick and impress the mom in your home!
Haircare With A Green Twist
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For example, organic and natural hair wax by Zenz uses only certified organic ingredients that cause zero harm to the environment, and that will provide ample goodness for your mom’s locks without causing any damage. The founder herself had trouble with allergies caused by the chemicals in typical hair products, inspiring her to create a label that will help women style their hair in a natural way. With ingredients such as aloe vera, essential oils, and beeswax, your mom’s hair and scalp will love the treatment.
A Handmade Purse
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If your mom is a great supporter of recycling and upcycling, then you can give her a long-lasting gift this Mother’s Day that is made with those precise principles in mind. Crossbody purses by Dagne Dover are as beautiful as their ethical efforts, while Cult Gaia uses natural materials such as wood in their bag-making processes.
You can also easily find brands that don’t use fur or support any other form of animal cruelty, while their creations are still lovely and up to par with the latest trends. It’s yet another wonderful way to express your appreciation of her style preferences, while you also treat her to something she likely wouldn’t buy on her own, and you can always easily check so as not to get the same one she already owns.
Responsible Apparel Brands
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Levi’s Water<Less Collection uses over 90% less water to make their jeans, making this a true leap forward in the industry. You can also look for other factors such as using organic cotton, recycled materials, and no harmful chemicals.
Although finding the perfect details to finish off an outfit isn’t something most men tend to think about, the right accessory can truly be your best friend. Apart from providing you with subtle, stylish touches that easily tie your whole look together, accessories can also highlight your individuality and personal style, helping you stand out from the crowd. From headwear to jewellery and tasteful details, here is a complete guide to men’s accessories that will help you elevate your personal style:
Although there are a wide variety of different styles available today, a good hat can add elegance and flavour to any outfit, helping you look stylish and put-together effortlessly. For example, a trendy snapback can easily upgrade a casual t-shirt and jeans combo, a newsboy cap can add some interest to a business casual look, while a fedora paired with an elegant suit helps you achieve that classy gentleman vibe. No matter which style you opt for, make sure that the hat you choose complements your outfit beautifully, and ties the whole look together.
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Taking inspiration from some of the coolest Hollywood dads, the right pair of sunglasses is the ideal accessory to upgrade any outfit, no matter how plain, and make you look that much more stylish and refined. While finding the perfect sunglasses for you might be difficult with such a wide array of options, you can never go wrong with a classic style, such as aviators or clubmasters, in neutral colours like black and brown, as these shades can truly stand the test of time, helping you look incredibly fashionable with minimal effort.
Not only does a good watch make a powerful statement, but it is also the perfect way to elevate any outfit, and add some class and style to a man’s look. From dress watches that are ideal for formal occasions to casual watches you can complement your looks with every day, there a number of watches you can choose from to find the ideal one for you. But regardless of your personal style, the one thing every man should own are elegant Swiss watches, as their sleek look and timeless design make them suitable for any occasion, while always making you look polished and refined.
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Being the most noticeable piece of jewellery you can wear, the necklace you choose is incredibly important. Whether it’s a dainty metal chain with a sentimental pendant or something as classic as a dog tag, make sure your necklace is a reflection of your personality. Apart from bands representing special events, rings can also be a great way of expressing your style, whether you wear them individually or stacked for an impacting look. Although mostly worn by men with alternative styles, bracelets are perfect for complementing casual outfits as well, from small metal ones to eye-catching canvas and leather bands.
Matching your belt with the colour of your shoes is an essential rule that shouldn’t be broken when it comes to professional and formal attire. But apart from a sleek black or brown leather belt that is most appropriate for these types of occasions, casual outfits can give you much more options to express your personal taste and style. Whether you opt for a leather or a canvas belt, you can easily add a bit more interest and dynamic to your everyday looks by choosing a colour that perfectly complements the colour palette of your outfit.
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Although it might not be the first accessory that comes to mind, socks are a great way to express your personal style, and they have even become a prominent fashion trend in the last few years. If you have a more minimalist aesthetic, you can always choose a solid, neutral pair, but don’t be afraid to experiment with a bit of colour and print every once in a while. Simply pairing a plain, casual outfit with socks in bright colours or funky patterns, such as stripes and polka dots, can add some fun and interest to your everyday looks.
Regardless of which accessories you opt for, keep in mind that less is always more. Stick to one or two statement pieces to elevate your outfits, and you will always look like a chic, fashionable and refined man.
Whether you are trying to protect a sleek blowout, maintain healthy and defined curls, or simply aiming to nourish and repair damaged hair, preserving your hairstyle while you sleep is easier that it might initially seem. With just a bit of preparation before heading to bed, you can easily wake up with sleek, smooth and absolutely gorgeous locks. So, here are some simple ways you can make your hairstyle stay looking good during the night:
Don’t Go To Bed With Wet Hair
Regardless of the texture of your hair, going to bet with wet or even damp hair is never a good idea. Apart from ruining the hairstyle you put so much effort into making overnight, continuing this practice of sleeping with wet hair will ultimately lead to hair damage, breakage and split ends. So, it might be a good idea to consider changing your routine, whether that means washing your hair a few hours earlier, or even when you wake up in the morning. If you still want to take a shower right before bed, then remember to put on a heat protectant, and thoroughly blow-dry your hair before going to sleep.
Brush Your Hair Before Going To Sleep
If you have straight or even slightly wavy hair, combing through your strands before going to bed is another simple way of ensuring you wake up with a smooth and silky hairstyle. Apart from de-tangling any knots you might have, brushing your hair every night will also help you evenly distribute the natural oils from your scalp throughout your hair, helping you avoid grease and build-up on the scalp. Whether you opt for a wide tooth comb or a paddle brush, make sure not to brush your hair too much or comb it when it’s wet; a gentle, quick, all-over brushing is all you need to have gorgeous hair in the morning.
Invest In A Silk Sleep Bonnet
Whether you want to preserve your beautiful blowout overnight or wake up with perfectly bouncy curls, one of the best things you can do to your hair is to protect it with a silk hair wrap for sleeping during the night. Helping you avoid breakage, frizz and flyaway strands by preventing your hair from rubbing up against your harsh pillowcase, not only will silk sleep caps keep your hairstyle intact while you sleep, but they will also allow you to wake up with smooth, shiny and luscious hair. As silk is one of the softest and gentlest materials for your hair, it’s ideal for maintaining any hair texture or preserving any hairstyle, whether it’s a loose bun or perfectly formed curls.
Braid Your Hair Before Bed
Putting your hair in braids before you head to sleep is a simple yet effective way of waking up with a beautiful texture, whether you want to preserve the beachy waves you made with a curling iron, or you’re simply looking for a quick trick for an effortless overnight hairstyle. What’s more, loose braids are also one of the most protective hairstyles you can sleep in, as long as you don’t pull them tight. All you need to do is put your hair into one or more braids (depending on the type of waves you want to achieve) while your hair is still damp, and you’ll wake up with gorgeous beachy hair in the morning.
Apply A Hydrating Hair Serum
As an additional step to help prevent frizz and flyaway strands, it might be a good idea to apply a hydrating, oil-based serum on your hair before going to bed. Besides helping your hairstyle stay in place, a good hair serum will also give you a luminous shine and a silky finish, allowing you to wake up with moisturized, soft and healthy locks. However, keep in mind that moderation is key when it comes to applying hair serums, as only a couple of pumps saturated throughout the bottom half of your hair are enough to nourish and replenish your strands with the hydration they need to look their absolute best.
Simply by incorporating a few extra steps into your hair care routine every night, you can ensure your hair will stay healthy, shiny and frizz-free, and you can rise and shine to another great hair day.
Party season seems to go hand in hand with the holiday one, so it’s about time to start thinking about your choice of attire for all those forthcoming events you’ve been invited to. Your outfit should represent the jolly spirit, be elegant and classy - but also a bit edgy - so you should skip the expected ones and feel free to experiment with new, and a bit unusual combinations. This can be a great opportunity to spoil yourself a bit and greet the holidays in a brand-new outfit, or you can check out your wardrobe and find some forgotten jewels, or simply spice up some of your favorite pieces of garments.
When choosing your outfit, like with any other event, you should consider the venue and the type of party you’ll be attending. Otherwise, you can end up over or underdressed, which is the biggest mistake you can make. First ask around how formal is it going to be and then start planning your look. If you need an inspiration, we’ll give you a couple of ideas on how to create a glamorous, chic, edgy and stunning look for the holiday parties.
Her Majesty: LBD
It’s a classic, but with a good dress you can never go wrong. If you want to play safe, choose the little black dress, but spice it up a bit if you want to get the winning combination. Considering the type of venue, for a formal occasion you can liven up a LBD with high heeled shoes in some bright colour and matching jewelry.
If the party isn’t too formal, the choices are numerous: from sparkling or metallic shoes in silver or golden shades, to unusual models, modern, geometrical cuts and various lengths – you can glam up your LBD any way you like. A light, elegant blazer in some bold print over your dress will be a great combination for any occasion.
Instead of choosing the usual materials, like cotton, viscose or synthetics, opt for the more feminine and gentle fabrics, such as velvet, silk and lace. Velvet, as a soft, warm and smooth fabric is one of the best choices for holiday outfit. If you have some velvet dress or skirt left from the ‘90s, now is the perfect time to bring it out and let it shine again. But, if you want to achieve a retro instead of a passé look, you’ll have to make a smart match with your clothes. For example, a velvet skirt in some dark shade (like deep red or green) will go great with a sheer metallic top or a lingerie blouse.
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For a trendy and chic touch, put a leather or bomber jacket over it, like the one from the new women’s Saint Laurent clothing collection. These are also a good example for a piece of clothing that you’ll find very useful even after the holidays are over, so you shouldn’t feel guilty if you have to buy it. One of these jackets can also be a good match when creating an edgy look based on silk or lace garments. For an astonishing outfit, choose a black leather skirt combined with a lace blouse or a silky dress in some bright festive shade, like red or green, and pair it with nice heels or ankle-strap pumps.
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Suits and jumpsuits can be equally elegant and chic like dresses. Instead of a classic women suit, choose a velvet one, with a deep neckline and some sexy, laced lingerie underneath it (but be very careful what you’re choosing, otherwise you can end up looking cheap and tacky).
Monochromatic jumpsuits are also a good solution for a formal event, when they are combined with heels in some bold print, a matching belt and statement earrings. If you decide to go with a two toned jumpsuit, avoid prints on the other parts of your outfit. For the final edgy look, put on a dark lipstick, like deep blue or purple, and your lips will get the velvet touch too.
Sparkle And Dazzle
Holidays are the time of celebration so feel free to shine as much as you like. Add some glitter to your clothing, shoes, bags, jewelry and makeup. This way you’ll elevate any outfit and secure a fabulous, bold and “ready to party” look.
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These stylish, chic and sparkling outfits are not reserved for parties only, so feel free to spread this festive feeling around during the whole season. Find a way to include the holiday spirit into your everyday look as it will lift up not just your mood, but also the atmosphere anywhere you go. After all, everyone loves a little bit of glamour and sensation in their lives from time to time, and there’s no more appropriate moment than the holiday season to treat yourself to it. So, seize the opportunity and enjoy it, while it lasts.
Sophia Smith is Australian based beauty and fashion and lifestyle blogger. She is very passionate about latest fashion trends, DIY projects and organic beauty products. Sophia writes mostly in beauty and fashion related topics, mainly through blogs and articles. You can find out more about her writing following her on: Facebook Twitter