Friday, 23 October 2020 14:10

Winter Is Coming: Your Top Fashionista Tips

The catwalks may have been closed, but that doesn't mean that fashion is at a standstill.

Published in Fashion
Monday, 28 September 2020 19:43

How to Promote on Social Media

Fashion and social media go hand in hand. Regardless of whether you’re a niche designer who only wants to target a small market or someone who intends to become a big influence in the industry, social media is one marketing tool you can’t go without.

Everyone and their dog have an Instagram profile these days, so learning how to showcase your fashion designs on popular platforms is a valuable skill. Of course, simply creating a Facebook and Instagram profile for your brand is a great step, but there’s a lot more effort involved in actually making a successful marketing campaign and reaching your target audience.

So, what are the steps that you need to take to promote your brand successfully on social media? We can tell you. Just keep on reading and you’ll learn some pretty nifty tips and tricks.

Hashtags For Instagram

Hashtags for Instagram resultPhoto by Flaunter on Unsplash

It’s pointless to post on Instagram without using hashtags. With each post, you want to make sure you put all the relevant hashtags in the description box, and do try to pick the hashtags that are currently trending.

There are several programs that can help you check which hashtags are currently trending, with some of the most famous being BrandMentions and Brand24. These are social media monitoring tools that help you discover trending topics for any keyword that you type in, so use them to figure out which hashtags to include in your Instagram posts.

You do however need be careful not to overstuff your post with irrelevant hashtags. It might be tempting to put every trending word in there, but using too many hashtags and using hashtags that are unrelated to your actual post will lead Instagram to mark you as a spammer and you may even get banned you if you aren’t careful.
 
Create Event Promotions

Create event promotions resultPhoto by Ilyuza Mingazova on Unsplash

The best way to showcase your new collection is through event promotion. You can organize a big sale on your website, give out special coupons, or let people know about any fashion shows that might feature your new collection. But how do you make these kinds of posts stand out on your social media? The answer is - with a lot of visual content. Create sliders with photos of models wearing the new collection, and include photos with relevant info about when the collection is launching. You really don’t need any special skills to do this. If you have a good slideshow app and enough photos of your fashion garments you can make these types of posts in practically ten minutes, and then share them all over social media.

Create A Style Guide

Create a style guide resultPhoto by Flaunter on Unsplash

Along with cool new garments, why not give your potential customers some free fashion advice? This way, you get to show off your new collection by giving people ideas how they can wear different pieces from it, and this can inspire them to go to the store and buy them. Not only that, you’re engaging your audience – by giving advice away for free, you’re giving them something of value. They’ll be more likely to trust your brand and want to buy from it.

Organize A Giveaway

Organize a giveaway resultPhoto by Jackie S on Unsplash

Giveaways are a great way to get more people to see your fashion collection and to like and follow you on social media. When you organize the event, let people know that there will be several lucky winners who can win a piece from the new collection, and that you will draw them at random. All that people have to do to enter the giveaway is leave a comment on the post and like and follow your brand on Facebook and Instagram. This way, you’ll increase traffic to your page and reward your followers with something special that will make them want to keep coming back to your brand.
 
Work With Influencers

Work with influencers resultPhoto by Daniel Koponyas on Unsplash

Choose good influencers to advertise your brand. You don’t have to work with big influencers either – micro-influencers might have small followings, but their audiences tend to be very engaged and trusting of whatever the influencer tells them. If you want to establish a good relationship with an influencer, send them the garments from your collection. If they end up liking them, they’re likely to showcase them on their YouTube channel or social media profile, which is a huge advertisement for you.

Keep your audiences engaged by posting frequently, and get them excited about your new collection by offering special promotions, giveaways, or coupons. Work with influencers to spread the word about the launch, and create interesting content that your potential customers can enjoy. If you cover all these basics, your new fashion collection is bound to be a success.
Published in Blog
Wednesday, 16 September 2020 13:56

Autumn Hair Colour Trends From Dionne Smith

Because of the recent, and continuing lockdowns, many of us have tried to opt for hair-cuts that mean less maintenance over the last few months. With talks of a potential second wave, meaning colour appointments and touch-ups may, again be harder to come by, we need to re-think our hair colour chioces.
Published in Beauty
Monday, 20 July 2020 15:53

Fashion Tips To Make Him Look Great!

You love your significant other, but you are also very much aware that his fashion style needs an upgrade. There is absolutely nothing wrong if you want to help him in this sense and thus accentuate all of his best features.

Alternatively, if your partner is on the hunt for a new job or seems unhappy with his current wardrobe, a fashion makeover is exactly what he needs. This doesn't mean giving up on his characteristic and unique style but simply improving it with a few tips that every man should know.
We are here to help and familiarize you with top fashion rules that will transform your partner’s fashion life.

The Right Fit Is Everything

The right fit is everything resultUnsplash.com

While girls tend to care a lot about the size of their clothes, always worrying about getting the proper fit, men seem to do the exact opposite. Some guys will say that they go for slouchy T-shirts and blazers that are two times bigger because they feel more comfortable in them, others will go for a tight shirt in which they can put the focus on the time they spent in the gym. However, they should be aware that the key is in the middle, when the clothes actually fit their body type and when they feel amazing in it and while their best features are accentuated. So, help your boyfriend get rid of all fashion pieces that are not his size and enrich his closet with fresh, new fashionable items that fit him well.

A Few Classic Items Are A Must

A few classic items are a must resultUnsplash.com

Every person has their own style. Thus, your partner can prefer casual fashion, or be more elegant and classy, or love to wear sporty, athletic clothes. In any case, he will still need a few essentials that can be further matched with unique pieces that are according to his style. Crisp, white T-shirt and at least two shirts of the same nuance, a pair of fitted dark denim jeans, white sneakers, and a high-quality, black biker jacket. With only these items, he can assemble an outfit worthy of any famous actor, singer, or any other celebrity.

In addition, help your boyfriend get a tailored or even custom made suit, in a navy, black, or gray color. A good-quality suit is something that every man of style has to have as he will be grateful for having this classic piece to wear to a job interview, dinner at a nice restaurant, or to a formal celebration.

A Couple Of Accessories To Complete Any Look

A couple of accessories to complete any look resultUnsplash.com

There is something about a luxury watch that makes any man look incredibly dapper. Additionally, a high-quality watch is an accessory that does not have to be appropriate only for formal events; your significant other can wear it with his casual fashion pieces, as it truly gives a special, stylish note to any outfit.

Moreover, another crucial accessory is a cardholder. No matter if he is going to work, to the gym, or for a couple of drinks with his friends, an elegant card holder wallet will be a fashionable and also quite useful component of his overall style. No one can deny that any man looks much better when he has his cards and money neatly organized in a cardholder wallet instead of simply being thrown into the pockets of his trousers. What is more, accessories such as these tell a lot about one’s personality. Thus, a man who knows how to appreciate beautiful fashion details is also a perceptive, confident, and organized person.

When In Doubt, Go For Neutrals

When in doubt go for neutrals resultUnsplash.com

FashAlthough vibrant colors and trendy patterns can look exquisite on a man who knows his fashion, neutrals are always a safe and none the less stylish option. So, if your partner has too little of those classic fashion pieces, you should help him by enriching his wardrobe with some white, black, brown, grey, and other neutral colors. A few monochromatic tees, with no graphics, together with a couple of shirts in the same tone (no patterns) are essential.

When in doubt go for neutrals 02 resultUnsplash.com

Also, he should get a hold of dark and light denim jeans, olive and khaki trousers that he can wear with white sneakers, as well as with navy Chelsea boots. Once his fashion confidence starts to build up, he can move on to burgundy bomber jackets, shirts that are in the lavender shade, T-shirts with pronounced graphics, and jeans in a light coral shade. Of course, he should always match these punchier pieces with his staple neutral items, to get a balanced look, worthy of any trendsetter.

Finally, we can say that just with a couple of essentials and high-quality accessories one’s fashion life can completely change for the better. There is no doubt that your boyfriend or husband will love the way he looks by following the mentioned fashion rules.
Published in Blog
Tuesday, 07 May 2019 14:47

Tips For Buying A New Watch

Who would have thought buying a new watch would be so time consuming? Well here are some practical tips and advice for anyone who is considering this in the near future.

Published in News
Wednesday, 17 June 2015 20:06

3 Simple Tips

It’s the small things that can make a huge difference!!!

3 simple tips1

nude and monochrome

Image Source Pinterest

3 simple tips2

mix prints

Image source Pinterest

3 simple tips3

printed accesories

Image Source Pinterest

Published in Blog