Much to our relief, the fragrance world is finally listening. Tones and accents that have been previously blended for a distinctive gender is spilling over the counter! Finding your fragrance to fit your mood, and ambience for the vibes at hand is personal, intimate and as the Parisians swear, it’s a private ritual.
Ph. Siora Photography (Unsplash)
Confessions of a Rebel are one fragrance brand that are disclosing the secret of scents to match our desire of something emotional but unrestrictive. Regardless of your gender.
Fragrance gender fluidity is here. A recent study from UNiDAYS showed 49% of Gen Z are more inclined to buy from brands that promote gender representation and diversity in their marketing and advertising. According to Mintel, gender-neutral fragrance launches accounted for 17% of the market in 2010; by 2018 that figure had grown to 51%.
Confessions of a Rebel, has just launched in the UK and speaks out their key message on marketing diversity in their range- “We’re not afraid to provoke. Our fragrances are made to excite and inspire: some are subversive, others are straightforward, all are compelling in their own right. He, she, they, YOU - our confessions are not caged in by gender. We blend traditionally feminine notes with masculine undertones, and vice versa, to create fragrances that are anything but ordinary.”
Meet some of the rebels that dare to go beyond the binary…
LOVE HIGH (100ml spray, £100)
Somewhere between lust and lost, peach nectar tangles with orange flower and jasmine in this tantalising fragrance. Shaken up and just a little bit sweet, succulent apple reveals new textures of sensuality against powerful blonde woods. Everything goes, but first, dive right in.
ABOUT LAST NIGHT (100ml spray, £100)
Inspired by late nights, this is a bold exclamation of scent, featuring a cocktail of sparkling bergamot, pink pepper and red grapefruit. Powdery vetiver, sustainably harvested in Haiti, intoxicates the senses with cold-pressed mandarin oil and energetic spices that last from dusk until dawn.
GET A ROOM (100ml spray, £100)
All heat and plenty of skin: forbidden apple is layered with mandarin and stripped-down woody notes. A sensual medley of vanilla, praline and a touch of spice send your heart skipping a beat – and then some. Draw the blinds, bolt the door, this is going to get good.
Let's Be Real Review
On note one, Let’s Be Real Fragrance hits you with a fresh citrus wave that wakes up your senses, followed immediately with depths of vanilla and a lasting woody note of musk and jasmine. I would recommend this to be worn in the evening for deep conversation over decadent drinks. - Deborah St. Louis Founder
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