C’RIBBE (read [ker-rib-be]) is the creation of James Douglas, the founder. The name is inspired by the Caribbean which is at the very core of the brand.

Published in Fashion
Wednesday, 13 October 2021 11:55

Only Curls supports Breast Cancer this October!

Only Curls takes action this October and joins national charity Look Good Feel Better for Breast Cancer Awareness Month with a pink touch.

Published in News
Thursday, 07 October 2021 13:28

A/W21 denim trends, era of freedom

There is one staple piece in everyone's wardrobe that literally made history. There is one true fashion must-have that crossed generations, yet never felt outdated. You can have a guess. It is denim.

A/W2021 denim trends Very.co.ukVery.co.uk

Although timeless, denim jeans marked a drastic change in everyday fashion this year. Jeans are our flag of freedom. We have seen it throughout 2021 and these autumn/winter trends are not an exception.


The humble workers' denim passed through centuries and generations and, as such, it is a trustful mirror of our times. Maybe it is the new post-pandemic lifestyle or today's feminist stream but 2021 waved 'goodbye' to super skinny jeans to welcome (back) baggy forms to put everyone at ease. Here we go, exploring the 5 top denim trends for this autumn/winter season.

1 Mom's Jeans

Mom's jeans, A/W 2021 denim trends - MissguidedMissguided - Riot Highwaisted Clean Mom Jeans

Ten years ago, moms had a certain 'uncool' factor. Could you believe mom's jeans were going to conquer a big slice in stores' displays and people's shopping charts? High-waisted and relaxed, mom jeans are not anymore for leisure time and gardening but a comfortable ally now that home is our office.

2 Upcycled Jeans

V by Very sustainable jeans, A/W 2021 denim trendsV by Very - Sustainable Slim Cut Jeans

The call to make something for the planet translates into sustainable jeans. Whether they are made from vintage stocks, eco-consciously produced, recycled or thrifted by you; green jeans have a richer story and feel lighter on the environment.

3 '70s: Flared Legs And Flavours

'70s and flared jeans, A/W 2021 denim trendsRI Petite - Amelie Flare Dane Jean

Jeans as a flag of freedom could not but take big inspiration from the '70s. The 'peace & love' decade revival is in flared silhouettes, patterns and patchwork. Added to the upcycling trends, looking for a true vintage makes a trip to second-hand stores definitely more adventurous and rewarding.

4 Baggy Jeans

Baggy jeans, A/W 2021 denim trendsNew Look - Noosa Baggy Jean

'The wider, the better', this is the motto of the year. Mom jeans already offer some room for our real shapes, but this season we can exceed as we look back at the '90s. Think about rappers and skaters' styles when looking for our next pair of denim. The must-have jeans for the last bits of this 2021 are super baggy and slouchy. Young and unapologetic with added distress for an extra touch of street style.

5 Light Jeans

Light wash, A/W 2021 denim trendsLevi's - 501® Crop

Nothing says 'denim' more than an original Levi's 501. The American brand invented the real jeans at the end of the 19th century but it proves to be always fashion-forward. Here is how Levi's reinvented its 501 this year.

Denim signature colour is blue but we can set free from the tradition with pale blues, neutrals and even white.

These are only 5 of the top denim trends that we can rock this autumn/winter season but the list may go on and on with pleated jeans, straight cuts and low-rise waist. This year's array of denim as seen on Very.co.uk says it clearly: denim must make you comfortable in your own skin. 2021 jeans are a liberation, liberation from strict and unrealistic ideals proposed by the media for many decades. It was time to change, the evergreen denim made it.

Published in Blog

We all want ethical fashion but we also wish to personalise our shopping experience. InFashion Technologies created Yours.Truly., an award-winning project.

Published in Fashion

Many wars get unnoticed in the media, while women pay the harshest price in conflict areas. To the silent victims of inequity and cruelty in the modern world, Keds collaborates with Women for Women International with a new fundraising campaign.

Published in News
Thursday, 09 September 2021 13:19

MONAT's new Soothing Micellar Shampoo

MONAT® introduces its new Soothing Micellar Shampoo, which carefully lifts and removes impurities and product build-up from delicate hair for a gentle yet deep, refreshing cleanse. Vegan and cruelty-free as always.

Published in Beauty

Korea has been a top cosmetic innovator for years and its success is now global. Of the many steps making Korean skincare so effective, the ampoule is the one every Korean woman never skip. The so-called ampoule is their secret to youthful skin and Atomy has its version for the K-beauty aficionados in the UK.

Published in Beauty
Thursday, 22 July 2021 14:39

Halo by Dancing Leopard. New life to nylon

To be more sustainable, how much can a brand change? Considerably and, sometimes, the renovation leads to new projects without denying their origins. The British-Ibizan label Dancing Leopard presents Halo, a brand-new label consisting of three mini collections.

Published in Fashion

Charlotte Rhys made its name in South Africa as a luxury fragrance brand that takes responsible actions toward the environment, the local flora and society. Fashions Finest dived into this new scented world to share some considerations.

Published in Beauty
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