Football sensation Leroy Sané stars in the new Autumn'21 Nike Underwear campaign. The Nike Underwear product line for Autumn 2021 features Nike ReLuxe, made with at least 75% recycled fibres as part of the brand’s ‘Move to Zero’ initiative.

Published in Fashion

Never underestimate the value of a good pair of knickers! A complete sense of comfort and security starts from the right underwear, indeed. Wear My Freedom, the creator of the revolutionary non-wired Freedom Bra® for D+ cups, has just launched a line of pants that has confidence as its primary goal. 

Published in News
Tuesday, 01 June 2021 09:43

Elisha Quarman

Elisha Quarman is a Contour Fashion graduate who studied at De Montfort University and only recently graduated in 2021. She has a keen interest in the intimates industry and specialises in lingerie. Her graduate collection was inspired by the Chinese culture seen within the V&A Museum. The designs were influenced by the etchings and surface textures of the ornaments and traditional Chinese dragon. Elisha experimented with fabrics such as leather through laser cutting, utilising the curved structures of the dragon and the texture of the dragon scales to create an etched engraved print on to leather. She explored creative shape and curved seams to inspire the design. Elisha presents a luxury lingerie collection of leather, silk and lace lingerie. She wanted to explore the leather lingerie market as she felt there was a gap within the market for luxury leather lingerie that isn’t necessarily fetish wear. 

www.elisha-katie-quarman.squarespace.com

Published in Designers
Friday, 25 September 2020 15:48

5 Basic Underwear Rules You Need to Know

Your underwear speaks a lot about you. Even if it isn’t for public consumption you don’t have to just put on anything you come across like overstretched and greying grundies. Great underwear makes you feel great in your clothes.

Published in Fashion
Tuesday, 23 June 2020 14:30

Eats Chanel Lingerie

“Regardless of how something looks on the hanger, it’s the moment you own your look that the camera sees someone at their confident best and with that, our goal to create the sexiest lingerie brand in the world began.” Chris Applebaum, the Director of Eats.

The Eats Lingerie became available in June, exclusively via the Eats Lingerie online store. The debut collection, Black Cherry comprising of a bra, garter belt, g-string and pasties is crafted from luxurious black eyelash lace, soft satin trims and finished with the utmost attention to detail with glossy gold hardware and bespoke Eats-themed cherry charms.
In a statement Chris Applebaum, the Director of Eats said:

“I know the idea of launching a lingerie brand may seem to have come out of left field, but the genesis of this project was borne over 2 years ago. While I have always loved working and featuring other brands on our digital media platforms, sitting behind the curtain listening to girls in the Eats wardrobe room, I would hear feedback about everything and – especially with lingerie. The #1 criteria for feeling like you own it was FIT. A lot of bras looked amazing but could not be more uncomfortable. A ton g-strings look very creative but neglect to consider how the waistline could be altered to elongate the legs or flatter the booty by how it’s framed by silky, gentle straps.I was fortune to hear what made each girl feel their best and knew that if they felt great, they owned it."

"I have worked closely with our designers throughout the creative process which is why there are certain design elements to Eats Lingerie which won’t be seen on other labels.First of all: FIT. When girls put on our lingerie, we want them to KNOW they look their best and therefore feel their best. Secondly, each Eats Lingerie set will be adorned by a tiny gold Eats-themed charm. The first reflecting the confident, sexy and whimsical nature of the brand: cherries! Lastly, we want everything to be maximum SEXY all the time. This means demi cup bras, lots of exposed booty so we see more skin, translucent and lace fabrics so we can amp up the sexy factor even more. But – most importantly – lingerie is intimate, so we want your experience with Eats Lingerie to feel personal.”
In order to create the most exclusive experience possible we are producing each collection in strictly limited numbers with less than 300 sets available at a time. Because not just any model can become an Eats girl – we wanted our line to feel similarly special and rare.This will also ensure that the consumer knows that not everyone will be able to buy the same thing as them, it’s a special luxurious piece they will want to hold onto forever.”

Chris Applebaum is an LA-based Creative Director best known for Paris Hiltons Carl’s Junior Super Bowl campaign and Rhianna feat. Jay Z Umbrella music video. Applebaum has had over 30 Number 1 videos on MTV from Rihanna, Jay-Z, Hilary Duff, Britney Spears, Usher, Celine Dion, Miley Cyrus, Demi Lovato, Selena Gomez and more.
Published in Fashion
Wednesday, 17 June 2020 11:35

Go Wireless - support for bra sizes D+

Contemporary bra company, Wear My Freedom, has launched the Freedom Bra®, one of the UK’s first wire-free bras that provides genuine support and lift for D+ cup.
Published in News
Tagged under
Thursday, 20 December 2018 10:29

GH Lingerie

Gh means ‘Get Her, Get Hon and Get Hen.’ It is a brand stands for sexual equality and all genders. ‘H’ refers to her, honey and hen. ‘Hen’ is Swedish for neutral gender. Since sexuality has become blurred in this generation, lingerie is no longer just for females. In the near future, Gh hopes to target wider range of customers for all genders, shapes and sizes.

Advertising ‘objectification of women’ and ‘selling sex’ are very common to see in lingerie industry. It is not art or fashion. No women want to be viewed as an object. This kind of branding strategy is what Gale and Rachel strongly disagree with. 
Gh is hoping that its lingerie design and brand concept can make people rethink the nature beauty of human body. People don’t have to get hung up on conforming to a particular body type.

Everyone can truly love their bodies and show their glamorous looks with confidence.

Published in Designers
Monday, 04 April 2016 16:30

Spring Clean Your Lingerie Draw

spring clean your lingerie draw

When was the last time, that you took a good look at your lingerie drawer and asked yourself if each piece in there makes you feel gorgeous, and if you would want someone else to see you wear it? If your answer is no, then you know that it is time for a Spring clean.

Here is a guide to the essential items needed in your lingerie drawer.

Everyday Knickers

These are for comfortable everyday wear, with just enough frills and lace to.

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M&S Collection High Leg Knickers @ www.marksandspencer.com

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M&S Collection High Leg Knickers @ www.marksandspencer.com

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Cream Floral Lace Full Brief Knicker British Home Stores (BHS) @ www.bhs.co.uk

Invisible Thong

Seamless and undetectable under even the tightest dress or white jeans. Get them in every color.

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Thong @ www.laredoute.co.uk

Playsuit

Depending on your mood this is a fun little piece as it is part lingerie, part pajama’s and or even beachwear.

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B by Ted Baker Playsuit @ www.debenhams.com

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Playsuit @ www.bouxavenue.com


Comfortable but sexy Nightdress

The nightdress is back, and it is beautiful enough to wear in front of “your man”, or a girly pamper night sleep over or a great party paired with a pair of killer heels and a denim jacket.

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Night Dress @ British Home Stores (BHS) @ www.bhs.co.uk

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Night Dress @ British Home Stores (BHS) @ www.bhs.co.uk


Super-Sexy Lingerie

It is always a good idea to have a set of lingerie in your drawer for that special night or that romantic weekend away.

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Floozie by Frost French Bra and Suspender Thong@ www.debenhams.com

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Reger by Janet Reger Bra and Suspenders@ www.debenhams.com


Shapewear

The magic of shapewear is that it is almost like taking and iron to your body and smoothing out all the lumps and bumps into a perfectly shaped figure.

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Shapewear @ www.marksandspencer.com

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Shapewear @ www.laredoute.co.uk

The perfect bra

Nothing like a pretty bra for a sneak peek under your shirt or low-cut vest.

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LUCIE Triangle bra @ www.bouxavenue.com

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Super-hold Strapless Bra @ www.marksandspencer.com

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Floral and lace bra @ www.marksandspencer.com

Published in Blog