Monday, 13 January 2014 09:07

Face of Africa Fashion Week London

Africa Fashion week London is once again offering a vista of opportunities to models who will be privileged and lucky to win its flagship competition, "The Face of AFWL" for the 4th Edition. AFWL 2014. The winner of Face of AFWL is usually the model who represents AFWL event on all promotional platforms and also gets the opportunity to represent the event at major African Fashion and entertainment events in the UK, and of course, model on the runway for the event as well.

AFWL 2014 will be taking place from 7th to 9th August 2014 in an event that is programmed to take the fantastic concept further on its ever upward journey towards maintaining its position as the biggest and most beloved African Inspired fashion event in the UK.

The face of AFWL 2012, Edith UBA, took part in the promotional shoot at the venue of the event and following the event, she was signed up to top UK modeling Agency, Strike Models.

Face of AFWL 2013, Regina Manneh had fantastic showings at the pre-event promotional shoots as well on the event runway.

Interested models are to apply by uploading a collage of one full length and one portrait image and include their name, age and stats (hair and eye colour, height, dress/suit size, measurements) to Africa Fashion Week London and spread the word to ensure they get the most number of votes. The competition is open to all young men and women between the ages 18-24. Women must be at least 5.7" and Men 6.1".

Prior modeling experience is ideal but not essential; public voting Starts 13 March 2014, Male, Female, all races are welcome.

AFWL 2014 will be taking place on the 7th-9th August 2014 at the Olympia Earls Court.

Sunday, 12 January 2014 18:04

Small But Mighty

Fashion Myths and Secrets for Petite Ladies.

Believing popular fashion myths about petite women can lead you to buy clothing that doesn't flatter your body and makes you look frumpy. But when you know which fashion rules are fact and which ones are myths, you can create a look that you'll love. Below, you'll find a list of fashion myths that petite women often believe.

Myth 1: All clothes for petite women are the same.

Fact: Clothes shopping when you're petite can be difficult. Not only is petite clothing sized differently, but there's no standard definition of petite. A shirt that's listed as petite in one brand might be considered average in another. This can create a frustrating shopping experience for petite women.

Myth 2: If you're petite, try shopping in the boys' or juniors' section.

Fact: Young boy and teenage girls have different body portions than petite women do. Although, some petite women may be able to shop in these sections, it's not recommended. The clothes may not fit correctly and the clothing selection is often inappropriate for working women. You can visit visit Navabi to find fashion for petite women.

Myth 3: Petite clothing is just shorter.

Fact: This myth can make clothes shopping a challenge. Petite clothing isn't just about where the hemline falls. Most petite women have body proportions that are different from women of average height.

Myth 4: Your clothes should fit right off the rack.

Fact: This is a common fashion blunder. Clothing manufacturers design clothes based on the average size of a petite. If you're two inches shorter than the manufacturer's definition of average petite then the jeans you bought off the rack won't look as nice on you as they did on the model that was used. That's why it's important that you take time to use the dressing room before you make a purchase.

Myth 5: Petite and Misses are the same size.

Fact: While there are some clothing manufacturers that do this, it's not standard. Most petite women find that petite clothing has a slightly smaller fit. This can be helpful to know if you're looking for a pair of jeans or a top that needs to be snug.

Myth 6: Petite women should always wear heels.

Fact: Petite women can definitely use a boost from heels. But just because you're petite, don't fall into the trap of thinking you can only wear pumps. You can still wear your favorite flats when the urge strikes. In fact, it's better on your spine, hips, and feet if you ditch the heels occasionally.

Myth 7: Only wear tiny patterns or tiny jewelry.

Fact: Petite women can pull off medium patterns and jewelry and in some cases, even the large size. You don't have to stick with small patterns if you don't like them. In fact, small patterns can sometimes emphasize how small you are even more than big ones do.

Shopping for petite women can be fun once you understand which fashion rules are myths. Not only will getting the right fit make you look terrific, you'll also feel confident and beautiful. Don't be afraid to experiment with other fashion rules and see which ones don't work for your body type.

Liz Smith is a passionate fashionista. She believes every woman has the right to look and feel beautiful, so she often blogs about the tips and tricks to flattering modern styles.
Written by guest blogger Megan Barnes who lives for style.  
Wednesday, 08 January 2014 08:46

Michal Mrzyglod LCM 2014

Photo Credit: Trevor Griffiths iDeLick Media
Wednesday, 08 January 2014 08:24

House of Byfield LCM 2014

Photo Credit: Trevor Griffiths iDeLick Media
"Tiger World PR headed up the search to find the 'Face of Fashion's Finest'. We knew we would have a lot of applicants and with our good friends at Starnow featuring the competition on their global casting site we knew the standard would be extremely hight.

Knowing our clients, as we do, we wanted to ensure that the candidates were not just 'beautiful people' on the outside but those who had a special light inside also. We saw this at the live round when we met Amelia Black.

Over 400 models applied but there could only be one winner. Amelia Black was graceful, charming, educated and informed. She was prepared and knew who she was and what she wanted to achieve in her career. The decision was unanimous and we knew instantly she was something special with a great career ahead of her.

It was a pleasure to manage the search for 'Fashions Finest' and we are excited to see the results of Amelia's photoshoot and success to follow."

Dani Gibson- Tiger Wolrd PR & Events


Photograph taken by Spencer McPherson

About Amelia Black

Part time model and after graduating hopes to focus on furthering her modelling career.

Her first major catwalk experience came in September 2012 for Cheltenham Fashion Week shortly followed by a photo shoot for Cotswold Style Magazine. Since then she has developed her catwalk and photo shoot confidence showcasing bridal, high end fashion, lingerie and recently hair working closely with a local hair stylist. Jo Gossage from Stuart Holmes Hair and Beauty Salon has in abled her to take part in a showcases for L'Oreal's S/S and A/W collections, working together again to create a skilled hair style for a competition photo shoot for a Japanese Hair Brand, Shu Uemura. 2013 has seen Amelia complete a full circle finishing her busy year where she started, on the runway for Cheltenham Fashion Week in their biggest events to date.

When Amelia found out about winning 'Face of Fashion Finest' she was speechless and could not believe it. A very excited Amelia kept the news to herself all day so she could tell her loved ones in person that evening. She really didn't think she would win and had only told her boyfriend about going to London even doubting herself at the casting seeing all the other amazing models.

Amelia is looking forward to 2014 and to the opportunities that 'Face of Fashion Finest' has given her. She is excited to start working with everyone in the process to make this year the most successful yet and cannot wait to perfect her walk for her debut at LFW something she has only dreamed of until now.

Amelia would like to thank everyone at the casting process, 'Face of Fashion Finest' for choosing her as your winner and to especially thank Alistair for everything he has done to help, support and push her to reach her goals but also to her family, without them none of it would be possible. 

Interview with how Presenter Sinazo, Who also interviews Eliza from Vou Brown Store & Sola Oyebade from Fashions Finest.Discussions on African Fashion and trends.

Saturday, 21 December 2013 14:06

Philipp Plein spring summer 2014

After the designer's groundbreaking only black cast at his recent women's fashion show in Milan, designer Philipp Plein confirms his dedication to rule breaking by again choosing only black models to interpret his creations in the new spring/summer 2014 ad campaign.




Shot in Milan by photographer Francesco, Carrozzini and stylist Patti Wilson
Friday, 29 November 2013 09:46

La Perla Spring/Summer 2014

Cara Delevigne has been one of the 'IT' models this year and when she posted a taster image, from the La Perla Spring/Summer 2014 lingerie campaign, she gave way to the impression that she was the one and only model; but there was a clever little twist to come.

She shares the spotlight alongside the beautiful Liu Wen and stunning Malgosia Bela and the images, recently revealed, were photographed by Mert Alas and Marcus Piggott.

The concept behind the collection was portrayed through the many faces of these three women and they represented different elements and inspirations throughout the process of design. The young, unruly and fun Cara, the sophistication and beautiful intricacy of Liu and of course, the upmost femininity and alluring elements from Malgosia.

It was so cleverly constructed and the lingerie itself is gorgeous! La Perla tries to appeal to a variety of different women in the world. From expertly placed embellishments – the Paisley Body suit- to the figure defining La Perla Heritage bustier the detail presented simply screams splendour.
Photo: La Perla
Photo: La Perla

Written by Savannah Lui 
Tuesday, 26 November 2013 16:03

Beauty Editor of French Elle goes Blackface

Today we we contacted by the Telegraph to comment on French Elle.

The beauty editor of French Elle decides to paint her face BLACK and put on an afro wig and the purpose of this experiment we have no idea.

Mr Mahogany has said it all over and over again so what really is left ot be said?

what are your thoughts?
Monday, 25 November 2013 22:08

Spotted On Celeb

Both Miley Cyrus and Nicole Richie have been spotted wearing a stunning metallic, Marc Jacobs gown. Personally, I feel Miss Richie wore it best keeping it very slick and sophisticated with the neutral make up - minus the striking red lip - and smooth hair with a small nude clutch to finish it off.

On the other hand, I can see the route Miley was trying to go down but it just did not fit the bill quite right. Bare feet should be illegal on stage. She was trying to convey the glamorous, beach scene, tip-toeing through the warm sand scene but instead she was on a stage with millions judging her and I don't think it went down well as opposed to Nicole.

I do love the headdress though, in fact, last Winter I saw a truly fabulous lady walking through Covent Gardens in sunglasses and a woolly 'turban-like' hat. She looked so warm and chic and I'm totally in favour of this look.

Key Fashion actually has a very similar dress to that worn of these two ladies for £120 and it would be perfect for a ball, formal event or even a school prom, it's very pretty and worn on the right person, very flattering.


Written by Savannah Lui