Eight years ago, the Paris Agreement set challenging yet critical goals to limit global temperature increase to 1.5°C, with a reduction of emissions by 45% by 2030 to reach net zero by 2050. Undoubtedly, net zero is a big challenge for the fashion and apparel industry.
Climate change is a real issue for the entire world. While large corporations will be required to make the biggest changes to the way they operate; you can still play your part in healing the world too.
Shopping secondhand is a way to save on signature pieces and commit to the environment. However, where you shop for pre-loved fashion can cost you more, a study reveals.
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Leading Australian bridal giant, Grace Loves Lace, is ready to launch its new eco wedding dress on the sweetest day of the year, Valentine's day.
The choices are endless when it comes to vegan and sustainable fashion. Whether you are looking for a cool slogan t-shirt, cruelty-free faux-leather shoes, or a stylish dress to leave everyone speechless at the next gala dinner there are plenty of fashion brands to choose from.
Ph. Ksenia Chernaya, Pexels
You can easily keep up with the latest fashion trends or find the one-of-a-kind garment made just for you thanks to all the sustainable and vegan fashion brands out there.
Nowadays sustainable fashion is not something new or rare, yet everyone seems to think it is very hard to find. The proof: here are some brands to have on your list for sustainable fashion.
More than just an ethical and sustainable fashion brand, Birdsong is a social enterprise. A brand that wishes to revolutionise the way we produce and consume fashion. The slogan 'dress in protest' is meant to raise awareness of the fast pace of the fashion industry and the desire to follow trends. Birdsong designs clothes for remarkable women, but are also designed by remarkable women. The fabrics used are either ethical, sustainable or reclaimed alongside the use of eco dyes. It is all about finding that unique garment that makes you feel empowered. Their collection is unlike anything you will find on the high street: "it’s about thoughtful clothes in bright colours, edgy silhouettes and original prints made from natural fabrics."
The brand is built on the foundation of ethics and sustainability. Their goal is to popularise circularity in the fashion industry and change the way people buy, wear and consume clothing. With upcycling at the heart of the label’s philosophy, the Fanfare team manages to transform vintage pieces into contemporary designs by repurposing existing materials through various textile cutting techniques. In addition to being entirely plastic-free, Fanfare is made from sustainable materials and is certified by OEKO-TEX and GOTS.
“Our hope for the future is that we can change the world around us and become a catalyst towards powerful social good and new models of consumption.”
Lucy & Yak
Source: Lucy & Yak
Lucy & Yak is an independent, ethical, and sustainably made brand, committed to preserving the environment and society. Every item, from boilersuits to colourful dungarees to cropped sweatshirts, is made with organic fabrics and manufactured in their factory in North India, where workers receive four times the minimum wage for the state. They use 100% recycled and biodegradable postage material and stationery to distribute their products. And if that was not enough to get you hooked on the brand let me tell you that they also have a Depop shop. To ensure all stock gets sold and demonstrate that sustainable clothing can be affordable, any flawed piece is advertised at a discounted price on Depop.
Source: Indigo Luna
A small family-run brand focused on producing good quality products created using eco-consciousness and sustainable manufacturing practices. A yoga and swimwear line, Indigo Luna is handmade in Bali by women-owned and operated factories. Using natural fabrics and natural dyeing techniques, the rich, earthy colours come from various plant materials such as indigo leaves, mango leaves, Indian almond leaves and Indian redwood bark. Be sure to keep yourself updated with the brands newest addition, because their collections are purposely created in small, sustainable runs so they can run out of stock and avoid wasting any materials.
Source: Ninety Percent
Can you guess where the name might come from? Ninety Percent is a London-based sustainable womenswear label that shares 90% of its profit between charitable causes. With the purchase of their products, the brand asks its customers to pick which charity they would like to support. The pioneering business model, Ninety Percent has created, strives to have a different approach to the fashion industry. Their collection includes a variety of luxury basics that elevate the everyday, such as well-cut organic cotton sweats, detailed jersey staples and comfortable tops made from soft TENCEL.
“We don’t believe in short-lived trends and hope that once you have finished with your Ninety Percent garment you’ll pass it on for somebody else to love, too”
Have you fallen in love with the world of sustainable fashion? There sure is a lot to fall in love with. From the colourful and bold garments to the minimalistic and sophisticated high street-like collections. They all share the same mission: to be good for you and good for the planet.
Pollution and climate change is the hefty bill planet Earth pays for our wardrobes. Thanks to the example of sustainable fashion brands like NA-KD, we know that a global action plan is possible.
Ph. hello i m nik, Unsplash
Multi-tasking and multi-targeting, this is the climate action plan set and run by NA-KD. The daunting mission has many green goals and it is still achievable.
Fashion And The Environment: The Facts
The changes experienced by the environment are tangible and, most of all, global. The public attention is all on the main actor in today's climate disruption: fashion – or better – fast fashion.
With the trends coming and going and the pressure to follow them, fast fashion has provided the mass with an endless variety of always fresh clothing at reasonable prices. The price tag might be low, but the consequences on the ecosystem proved not to be so light and for many different reasons.
From a consumer point of view, the fast-fashion temptation led to more purchases which indirectly lowers down the life span of our clothing and causes more textile waste. Numbers clarify the state of facts: in Europe1, for example, people buy 26Kg of new clothing and discard an impressive 11Kg every year. Sales have been increasing by 40% since 1996 but, on the other hand, the EU fashion industry has not been able to keep up with fabric refuses as just 1% of the textiles was recycled for clothing due to technological issues.
If we are guilty of overconsumption, many brands lack sustainability in their production. Indeed, every step in fashion manufacture can be deemed responsible for greenhouse emissions, water pollution and land degradation. To break down the process, these phases are sourcing new raw materials, processing and producing new clothing, packing and shipping goods. As we will see shortly, NA-KD focuses on each one in its ecological journey toward a climate-neutral production by 2025.
Ph. Crsten Vollrath, Pexels
Present on the shelves for 24%, cotton is a very common natural fibre in this industry, yet it is the least sustainable material. Its production involves considerable consumption of water for irrigation and land: alone, 1Kg of cotton needs between 10,000 and 30,000 litres of water depending on the geographical region2. 1 cotton t-shirt equals 2,500 litres of water!
Furthermore, the remaining water sources are polluted by pesticides and insecticides employed in cotton cultivation, dyes and chemicals from clothing and jeans processing, and microfibres. Although small, microparticles, in the long run, pollute water basins and oceans ending up putting marine fauna at severe risk. 0,5 million tonnes of plastic microfibres – that is 35% released in the environment – come from washing synthetic clothes. Again, one straightforward example taken from daily life will wake you up: 1 laundry of polyester clothing creates 700,000 microplastics3 going down the water pipes.
Microplastics found in Mirissa Harbour, Sri Lanka. Ph. Soren Funk, Unsplash
Even before we can put our hands on some brand-new clothing, more pollution comes along. Bringing fashion goods to distribution sites all over the globe translates to material waste and CO2 emissions through packing and shipping. In total, on the shoulder of the fashion industry, there is 10% of the global carbon emissions. The analysis run by McKinsey states that the amount reached 2.1 billion metric tonnes of greenhouse gases in 2018, foreseen to jump to 2.7 billion metric tonnes by 2030 with no drastic changes are taken.
The NA-KD Green Example
NA-KD Reborn, a collection made of more sustainable materials
Switching to a greener production may seem an epic deed. Indeed, it is not easy and requires a multi-tasking approach. NA-KD carbon-neutral journey is an example we wish many companies will study and copy for the future. But what is so special about it?
The difficulties lie in the disparate production phases and the many actors involved from start to end: suppliers, brands, delivery companies, retailers and, finally, consumers. NA-KD's plan tackles every source of pollution and liaises with all the entities working in the industry and/or involved.
The brand, born in 2016, is now distributed in 50 different countries, no wonder NA-KD feels the urge to act for the better. The label launched its first sustainable line in 2019 and, by 20254, it aims to:
• halve CO2 emission per product,
• use 100% sustainable materials,
• climate-compensate shipping (by investing in wind power),
• stop any non-sustainable production by 2025,
• reuse or recycle 100% of packaging material by 2025,
• reach a completely transparent supply chain (for 80% of the production),
• fund sustainable initiatives
To reduce its footprint, NA-KD has switched to renewable energy and studied to reduce its carbon footprint caused by transport, while supporting its partner to change for renewable alternatives, have better use of water and more efficient treatment of chemicals. The brand's focus moves then to materials. The first goal was to use 100% more sustainable cotton for its denim by 2022 and have all products made in sustainable materials by 2025. To make this possible, NA-KD informed its purchasing department to make sensible choices; looked for organic and recycled cotton; implemented its certificates, and found new suppliers sharing the same eco-commitments. Having a transparent supply chain and clear communication with the public about sustainability and production are part of this green journey, as well as good practices for every business.
After tackling the problem connected with sourcing, manufacturing and distribution, NA-KD took care of the last but equally important piece in this puzzle: you, the consumer. Fashion consumers feel every day more conscious about the environment and the active role they play through their decisions. The brand's call to action emphasises the love for clothing: how to take care of them and so prolong their life and quality. The #SoMe campaign wants to accompany you through an educational journey, at the end of which you will adopt sustainable behaviours.
Loving your outfits, at some point, will bring you to pass this love onto someone else. NA-KD circular program supports the circularity models by rewarding you with a discount for every return piece of clothing. While you can give back, you can find new discoveries in the pre-loved marketplace section on the NA-KD website.
Although hard and ambitious, climate action is achievable in the fashion industry. The NA-KD plan shows this is a matter of organisation, time, strong commitments and collaboration. Only when all parties will weigh their actions and understand the right things to do, fashion will be finally greener and we hope soon.
Read more about NA-KD’s sustainability commitment and discover its sustainable and pre-love ranges online.
Sources: 1, 2, 3, 4.
Launching a fashion label does not feel complete without a public presentation; this has been the reality for many in the industry during the pandemic. The time to resume is now. After the standby forced by the pandemic, BLEU M can finally present its inaugural fashion show, 'La Chafrave'.
A brand-new partnership introduces circular and more transparent solutions to implement sustainability in fashion retail. EVRYTHNG and Re-Fashion collaborate with New Look to make a change happen.
Redress and VF Corporation, parent house of Kipling®, collaborated again after the success of the Redress Design Award 2019 Made For Change Challenge in Hong Kong. The first competition amongst Redress Alumni aimed to find the designer for a sustainable collection based on circular design principles and using VF Corporation deadstock, end-of-roll fabrics, or innovative recycled fabrics. The winning design had the privilege to become a limited-edition capsule collection retail exclusively in Kipling stores from November 15th, 2021 across APAC.