The UK’s Health & Fitness Festival for Women celebrates it’s fifth year with lots of exciting and new ways to stay healthy and keep fit.

HYPE., the independent street label and international fashion retailer, has secured a major five-year services agreement with Samsung C&T UK (“Samsung”) which will see the multinational conglomerate provide the design-led brand with all back office and logistics operations from the end of March 2018.

With the new year comes new motivation to attend the gym, but the gym might not be the same as you remembered it.

The options for trainer styles have never been so countless, as beneficial as this is, it can make committing to one pair a tough choice.

From clothing that was seen as athlete-exclusive, to something your mom will wear on her busy days, and then finally a step further to something international celebrities will rock on the streets to show off their laid-back attitude, class, and healthy lifestyle. Activewear, or athleisure, is a trend that has been on the rise for quite some time now, and it doesn’t seem to be going anywhere. We just can’t get enough of it. It’s comfort and style combined, it’s high fashion paired with practicality, so is it any wonder that we’re fully embracing this new direction?

This is the trend to follow right now, so let’s chat about how it was influenced, and what’s the most popular way to rock it today.

1. It Girls Sashy Down The Highstreet

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From the moment she became a Victoria’s Secret Angel, Gigi Hadid became a relentless gym-goer and healthy lifestyle supporter. We saw her in everything from sexy little purple training bra paired with faux leather leggings, to downright graceful and delicate black ballet leotard paired with a lush grey coat and a big handbag. With some comfy footwear and sassy sunglasses on, she’s giving us life every time we see her leaving the gym.

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Kendall Jenner doesn’t lag far behind her bestie either, and her look for the Milan Fashion Week this September was an incredibly successful mix of glamour and chic comfort. An oversized, shoulder-baring white sweater paired with an Adidas-like cropped pants? This girl is killing it with her fashion game. The perfect blend of slouchy and sleek gave her that cool vibe that we’re all longing for.

Take it from the A-lister ladies, this trend is the new version of effortless chic, and look at Gigi, Kendall, Selena Gomez, and even the Duchess of Cambridge for inspiration.

2. Queen Bey Comes To Rule The Gym

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Look, if Beyoncé is loving a trend, then we’re all for it. With her last year’s launch of Ivy Park clothing line and the idea that athleisure is there to celebrate every woman’s body, we’re seeing a significant spike in activewear movement. Pretty little crop tops, simple black and white prints, and giant hoodies are Bey’s go-to ideas for her own line, and we’re loving the casual, soft feel of everything.

Pair slim leggings and a baggy crop top, put on a colorful headband, and you’ll be looking as fierce as our queen.

3. Rihanna Slays It With Puma

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After her incredible success with Fenty Beauty, Rihanna seems to be fully embracing body-positivity, and activewear is definitely something that is meant to fit everyone. She paired up with Puma and the collection we’re seeing has this wonderfully retro feel that we’re absolutely loving at the moment. Velour tracksuits, varsity sweaters, turtleneck crop tops, and a bunch of biker shorts, French-cut racy swimsuits, scuba suits, and all of this in bright neon colors.

If you want crazy, if you want color, this is the thing for you, because it ties in fashion with fun, it’s bold, it’s unique, and definitely attention-grabbing.

4. How To Pull It Off Like A Celebrity

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Whether you’re a busy lady with a million things to do in a day, or just someone who loves their fashion to be both high-class and comfortable, activewear is probably one of the easiest things to pull off. You just have to let yourself go there, you have to embrace the slouchy, sexy feel of effortless beauty. Gigi Hadid’s combo of all-pink tracksuit and a coat is perfect for a feminine lady who wants some romance in her outfit, and we’re definitely seeing a trend of blue and orange peeking out on the runways for the next year’s season.

Don’t be afraid to make it all more fun though, that’s the greatest thing about this trend. You take something simple, comfy, and then you can feel free to go crazy and get a watercolor splatter print, or something with jungle motives. Ombre looks and geometric designs are also really in.

Embrace the relaxed ease of this trend, ladies! While you’re stocking up on some cute athleisure, why not renew your gym membership and really start enjoying the whole lifestyle?

Written by Sophia Smith

We are fortunate enough to be living in a world where there is a style, following or outfit choice to suit any mood we may have and to perfectly match the person we are.

This year style has made its way into our gym wardrobes, and now the athleisure look is HUGE.