Skincare can be overwhelming and confusing, even for the most savvy skincare junkies. Not to mention men, who have their specific skin concerns and needs.

When it comes to skincare for men, there are even fewer places where male consumers can access skincare knowledge or tips.

That’s why Shakeup Cosmetics, the fastest growing men’s beauty brand in the UK is bringing to market a four-step skincare regime – FACE 4WARD, which is aimed to demystify skincare jargons, and make skincare for men easy to understand and simple to follow.

Step 1: Multi-action Daily Face Wash

Deep cleansing face wash designed to remove dirt, oil and environmental pollutants to reveal fresh and smoother looking skin. Packed with Willow Bark extract & fruit AHA complex of Orange, Lemon and Bilberry to gently exfoliate skin, improve skin tone and the appearance of pores. Aquaxyl™, a natural pro-age moisturiser preps skin for shaving, and boosts hydration to prevent dryness.

Step 2: Clarifying Toner

A multi-tasking, freshening toner that exfoliates skin with Glycolic Acid & fruit AHA complex, and helps reduce oil & shine, leaving skin perfectly prepped for serum or moisturiser. Witch Hazel extract helps to minimise the appearance of pores to reveal smoother skin.

Step 3: Pro-youth Serum

A powerful and nourishing serum that helps to reduce the appearance of multiple signs of ageing. Tiger Grass assists in reducing the appearance of wrinkles and promotes a brighter complexion. Squalane helps to reduce excess oil, calm irritation and target uneven skin tone. Hyaluronic Acid and Niacinamide help to boost hydration and tighten pores to reveal healthy, radiant looking skin.

Step 4: Matte-effect Gel Moisturiser

A lightweight gel moisturiser with Matmarine™ biotech ingredient that targets oil and shine for a natural matte finish. Helps replenish tired skin by delivering a hydrating boost of Hyaluronic Acid to give skin a supple and youthful glow.

Words From The Founders

“It’s been a long time in the making and we are so excited that this range is ready to meet the world. We love the simplicity of this range, but they are packed with skin-loving actives and ingredients, suitable for all skin types, and targeting some of the most common skin issues our customers are facing. We hope you will love them as much as we do!”

Find out more about other Face 4ward products available for all men by Shakeup Cosmetics.