Sustainable beauty is no longer a niche concept, it is the new standard. These 6 trends in growing stringer in the industry are changing the way we think of beauty.

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Vegan and cruelty-free are now standard but beauty choices can do more for the planet. These sustainable trends are transforming the concept of beauty.

As we progress into 2025, beauty brands are doubling down on eco-conscious innovations, offering products that are not only effective but also kind to the planet. From refillable packaging to ocean-safe formulas, here are the biggest sustainable beauty trends shaping the industry this year.

1 Waterless Beauty: Less Water, More Power

With water scarcity becoming a pressing global issue, brands are innovating their products with waterless formulations. From powder cleansers and solid shampoos to concentrated serums, these products are more potent, last longer, and cut down on unnecessary water usage. Expect more big-name brands to join early pioneers like Ethique and LUSH in this game-changing movement.

Why it is sustainable: it reduces water consumption, minimises packaging waste, and extends product shelf life.

2 Refillable Beauty: No More Single-Use Plastics

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2025: time to say goodbye to throwaway beauty products. Refillable packaging is now mainstream, with brands offering reusable cases for everything from lipstick and foundation to skincare essentials. High-end and drugstore brands alike are jumping on board, making it easier than ever to reduce waste.

Why it is sustainable: it cuts down on plastic pollution and promotes long-term, reusable packaging solutions.

3 Upcycled Ingredients: Beauty From Waste

The beauty industry is embracing circularity by using upcycled ingredients, products you would normally find in your kitchen. Coffee grounds, fruit peels, and floral byproducts are rescued to create high-performance skincare and haircare. Brands like REN Clean Skincare and BYBI continue to lead the way, proving that what was once a waste can be transformed into something luxurious.

Why it is sustainable: it reduces landfill waste and gives new life to byproducts from other industries.

4 Biodegradable And Compostable Packaging: Zero-Waste Innovation

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Recycling is not always enough, which is why more brands are turning to biodegradable and compostable packaging. Made from materials like bamboo, mushroom mycelium, and seaweed, these alternatives break down naturally, leaving no trace behind.

Why it is sustainable: it decreases long-term environmental impact and eliminates non-recyclable waste.

5 Blue Beauty: Protecting Our Oceans

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"Blue beauty" is about minimising ocean pollution and supporting marine conservation efforts. Expect to see more reef-safe sunscreens, plastic-free packaging, and brands funding ocean restoration projects in 2025. One Ocean Beauty and Biossance remain at the forefront, with more brands following suit.

Why it is sustainable: it prevents water pollution and protects marine ecosystems from harmful chemicals and plastic waste.

6 Slow Beauty: Minimalism Over Mass Production

The fast beauty era – where trends change overnight and products are mass-produced – is fading. Slow beauty encourages mindful consumption, with multipurpose products, minimalist skincare routines, and long-lasting formulations taking centre stage. The focus? Quality over quantity.

Why it is sustainable: it reduces overconsumption and waste, promoting thoughtful, long-term purchases.

Final Thoughts: Beauty That Is Better For You And The Planet

Sustainability in beauty is no longer optional, it is essential. With brands prioritising eco-friendly innovation, it is easier than ever to make greener choices in your routine. Whether you are trying refillable packaging, switching to waterless formulas, or opting for upcycled ingredients, every conscious choice helps build a more sustainable future.

Party outfits tend to have a very short life but, according to a recent survey, more Brits are going to shop second-hand to impress on Christmas and New Year's Eve.

As Oxfam's Second Hand September is coming to its final weeks, the charity organiser reveals its predictions for Brits' spending on second-hand clothing next year.

This year, #SecondHandSeptember sees British fashion designer and activist Katharine Hamnett supporting Oxfam in its mission to challenge fast fashion.

Finding the perfect summer attire can often pose a sartorial conundrum: what do you wear to look trendy, comfortable, and stylish all at once in summer? Here comes the solution: denim co-ords.

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When the weather warms and the sun begins to shine, there is something invigorating about revamping your wardrobe... even more with denim co-ords.

Understanding Denim Co-Ords

Often overlooked, the co-ord or "co-ordinated" outfit, has been a staple in women's fashion for many years. Denim co-ords are simply matching or complementary pieces made from denim. Picture a denim jacket paired with a cute denim skirt, or high-waisted jeans and a denim crop top. These combinations provide a streamlined, trendy look that radiates sophistication.

Among the latest on-trend items, you'll find the denim co ords from JadedLDN. Their stylish line-up of denim pieces is perfect for the summer months and beyond, providing a seamless blend of comfort, chic, and durability.

Embracing Versatility

Denim co-ords are the epitome of versatility. Whether you are hitting the beach, enjoying a summer barbeque or heading out for a night on the town, denim co-ords can be dressed up or down to suit the occasion. Simply change your shoes, swap your accessories, and you have got a whole new outfit!

Moreover, denim comes in a range of shades, from light acid wash to deep indigo, so you can choose the tone that complements your skin tone and mood. By mixing and matching different pieces, you can create numerous stylish looks with just a few core items.

Flattering for All Shapes and Sizes

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One of the greatest features of denim co-ords is their ability to flatter any body shape. With the right cuts and fits, denim can highlight your best features while providing coverage where you want it. For instance, high-waisted denim shorts can elongate your legs, while a cropped jacket can accentuate your waist.

Brands like JadedLDN offer a wide variety of sizes, ensuring that everyone can find their perfect fit. Remember, the key to looking great in any outfit is confidence, and wearing something that fits well and makes you feel fabulous is the first step to exuding that self-assurance.

Your Summer Wardrobe Staple

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Not only are denim co-ords a fantastic addition to your summer wardrobe, but they are also a stylish choice for other seasons. When the weather cools, just layer your co-ords with a cosy jumper or a chic trench coat and you are good to go.

Even better, the durability of denim means your co-ords will last for years to come, making them a great investment. They are not just a passing trend; denim co-ords have staying power and will continue to be a go-to choice for fashion-forward individuals. Check out where you can wear your denim co-ord!

How To Wear Your Denim Co-Ord: Find Your Style

Casual and Cool

For a casual day out, pair your denim co-ords with white sneakers and a basic tee. The simplicity of the outfit enhances the co-ords, allowing them to stand out. Tote bags or backpacks work wonderfully for a laid-back vibe, and a pair of sunglasses can complete your cool, casual look.

Elevated Elegance

Ph. Estall (Pixabay)

For a more dressed-up occasion, consider pairing your denim co-ords with heels or strappy sandals. A sleek top tucked into high-waisted jeans or a skirt can create a refined silhouette, perfect for a date night or evening gathering. Add a clutch bag and some statement jewellery, and you've achieved a look of effortless elegance.

Festival Ready

When it comes to music festivals or beach parties, denim co-ords are your perfect companion. Style a denim crop top and shorts with a pair of chunky boots and layer with plenty of boho-chic accessories. Do not forget a hat or bandana to protect yourself from the sun, and you are festival-ready!

Conclusion

So, as you plan your summer wardrobe, consider the style, sophistication, and versatility of denim co-ords. Whether you choose pieces from JadedLDN or another favourite brand, you will find yourself reaching for these trendy items time and time again. With denim co-ords, summer style has never been so effortless and chic!

Lifestyle brand TOAST invites you to cherish your clothing with skilled mending, made to last for years to come with their recently launched ‘TOAST Renewed' collection.

Gen Z's love or obsession with pre-loved clothing has deeper and more substantial roots than we can see at first sight. Here is what is driving Zoomers' second-hand shopping.

British brand Hera is the next to launch a new charity initiative in partnership with The Salvation Army. Thanks to Hera's brand-new online clothing bank, you can donate what you once loved so much.

The seasonal wardrobe change can leave behind a pile of unused clothing. Donating is always a good idea and Oh Polly made donations easier and better for the community.

LABELL-D launches more options to share the love for fashion and the environment. The world’s first closed-loop fashion ecosystem allows consumers to buy new and pre-loved clothing, rent, repair and resell, all on one platform.