Yeagob was founded in 2014 by Santiago Rico, when he was studying a Degree in Fashion in Alicante, Spain. ‘Yeagob’, which means ‘Santiago’ in Hebrew, was chosen as the name for his brand instead of his very own name – Going back to the roots of his name gave him the idea of going to the origins of male tailoring as well, which has been the focus of his brand ever since.
Once he finished his studies in fashion, he worked with several clothing brands and, after a year, recovered his own project, Yeagob, creating his two first collections ‘Eutimia’ and ‘Distimia’, inspired by psychological disorders – the topic around which all his collections stem. He has now moved to Barcelona where he is focused on his third collection, ‘Narcissus’.
His clothes are hand-made, always using the best fabrics and taking great care of every detail. Yeagob can be described as classic male tailoring with a modern twist. Adjectives such as sobriety, elegance, minimalism and cleanliness define this brand.