Ziaz is a Pune based fashion label by the popular designer Zia Yusuf with focus on elegance and simplicity.
As a designer, Zia creates modest clothing with an edge and aims at creating bespoke & on trend statement pieces with each collection. She merges the runway fashion to chic and wearable clothing to create modish one-offs. Each piece created by the label is unique and carefully handcrafted to perfection.
She has a beautiful studio in Pune where she creates her designs and gives her personal touch to every single piece. With each piece she aims to bring out the best in her clients and make them a better version of themselves. Her exhibitions in Mumbai & Dubai, enjoys a large following.
Fashion comes naturally to Zia. She is not formally trained but it’s a part of her very being, like she says, “It’s all in her head.”
Running her own fashion business for the last 25 years has honed her skills and her work is now an effortless extension of her personality. She is passionate about making modest clothing a force to reckon with in the fashion world. Fashion is simply what she does best, and her work speaks for itself.