Uniting countries, cultures and great minds - Dedicated to all the timeless eccentrics. 'relax baby be cool' is a fashion and lifestyle brand dedicated to all the timeless eccentrics. With a sense of solidarity amongst countries, cultures and passionate visionaries, it's a desire to celebrate the legacy of ancient traditions and historical arts.
Established by Estonian-born mother and daughter creative duo, the upcoming label fuses an assortment of colours and themes inspired by the hidden corners of the World, a collaboration between textile laborers that go back generations, enthusiastic futurists and invaluable helping hands.
Tailor-made, using only high-quality fabrics and mixing them with materials that carry in them stories and legends, emphasizing the importance and the history behind them, all of the pieces are accompanied by the mythical tales portraying the beliefs, the traditions and the way of life of the lost generations.
Beautiful, striking hues and atypical patterns are accentuated through relaxed silhouettes, no-fuss cuts, and timeless clean Northern lines reflecting the label’s aesthetics.
Drawing inspiration from old-school glamour, powerful historical figures, androgynous styles, the Queens and Kings of all times and reminiscing about the times when dressing up was a culture, craftmanship was the highest skill and respect towards culture and art was common sense.
It is timeless class with an edge. dedicated to the curious and the wild, the attention seekers and culture keepers, the bold and the brave.
A little old fashioned, maybe, but then again, so are we. And we are on a mission to keeping these values alive.
All collections are handmade, exclusive and limited due to a definite amount of each print and fabric.
From the henna hands in the bright stalls of Jakarta, in the torn mochila over Singapore and Amsterdam, through the blue eyes of relentless seas with Estonian roots of knowledge and experience, sparked from a situation, ironed with love, touched by the hands of a little magic, and pushed by the mountain.