At Samaya UK, pomp and circumstance are conjoined in the highest expression of haute couture with the excellence of a tradition that inextricably interweaves refinement (with a capital R) and a very contemporary desire to delight.
The luxury of time, first of all, since thousands of hours of devoted labour goes into the making of a A STAR IS BORN dress.
The luxury of the exclusive comes next because of all the handmade embroidery, not to mention the fabrics, the patterns and the colours are all specially thought through and designed: the special prerogative of pure inspiration, the inspiration of A STAR IS BORN, resolutely, uniquely, singular.
The creators of this exclusive brand Sheetal and Suchi were born in India, home of the lavish and opulent design culture, an upbringing surrounded by the beauty of its culture, architecture, history and daring, elegant designs.
Suchi and Sheetal, raised in Mumbai, cultivated their vast knowledge of textiles and embroidery under the watchful eyes of their mother and mentor who was well known in India for embellishing intricate work on silk fabrics for Oscar De La Renta and many other such prestigious brands.
As children, Sheetal and Suchi was mesmerized by the handiwork, colour and cuts produced in their workshops and they always knew they wanted to be a part of this intensely visual, medium.
Suchi moved to the United Kingdom where she absorbed the ethos of modern restraint and the closely guarded secrets of draping, cutting and embellishing fabric to a create clean, elegant and timeless silhouettes for women who understand fashion and get what they want.
Between the equally opulent but aesthetically opposite worlds of India and the UK their style was nurtured. Remarking on the excitement being generated by the designs, renowned for her exquisite style, consistent originality and breath-taking designs, a vision of elegance rooted in the here and now, the forever and the incomparable, A STAR IS BORN.