Gh means ‘Get Her, Get Hon and Get Hen.’ It is a brand stands for sexual equality and all genders. ‘H’ refers to her, honey and hen. ‘Hen’ is Swedish for neutral gender. Since sexuality has become blurred in this generation, lingerie is no longer just for females. In the near future, Gh hopes to target wider range of customers for all genders, shapes and sizes.
Advertising ‘objectification of women’ and ‘selling sex’ are very common to see in lingerie industry. It is not art or fashion. No women want to be viewed as an object. This kind of branding strategy is what Gale and Rachel strongly disagree with. Gh is hoping that its lingerie design and brand concept can make people rethink the nature beauty of human body. People don’t have to get hung up on conforming to a particular body type.
Everyone can truly love their bodies and show their glamorous looks with confidence.