Designers

The Ultimate Lifestyle Brand

PGM Fashion is the epitome of glamour. Transcending borders to bring high-quality Romanian craftsmanship to the fun and fancy-free women of Singapore, the fashion-forward swimwear company is riding high on a wave of success.

The company has two main focuses. The priority lies with the creation of the world’s best bikini, as PGM Fashion uses only the highest quality fabrics and most skilful seamstresses to create luxurious swimwear that no other brand can match for quality, design or fit. Every single item in the collection is created to make women feel happy and confident, ensuring they stand out in a crowd and feel at one with the sea.

Customer service is a way of life, and every client becomes part of the PGM family. Every purchase feels like an interaction with a best friend, as the company really wants to know what fuels their clients’ motivation, and how the brand can continue to grow alongside its customers.

With PGM Fashion, the fun never ends, as the company’s second focus lies in a number of entertainment packages. While blissful days are spent lounging on the beach, the evenings bring decadent parties, hosted by top DJs and swimming in champagne. Held in prestigious locations, these parties are invitation only, allowing us to thank our treasured clients for being a part of our brand.

Constantly striving to stay at the forefront of the industry, PGM Fashion also hosts a number of fashion shows, and offer short vacation packages. We live, breathe and love our company, and it is this passion that keeps the PGM fire burning bright. Come and dip a leisurely toe in our swimwear pool; we promise you’ll be amazed.

HELEN MERTL is a well-known Czech fashion designer based in Prague. After studies at Secondary School of Applied Arts, she gradually created her brand characterized by simplicity, luxurious fabrics and easy cuts accentuating female figure in surprising ways. Since 1999, Helen has designed many limited collections of bridal and evening wear. In the HELEN MERTL studio you can try on clothes of different designs and consult about suitable materials and colours. Custom-tailored wedding dresses are typical of the brand.

Helen creates minimalist looks with remarkable details that are driven by lightness and the least adjustment of natural fabrics (such as silk chiffon, stretch silk and wool) preferably in basic colours (black, powder tones, red).

Helen herself admits that she is strongly inspired by Prague for its historic buildings and the fashion of the 1920s and 1930s which is somehow present in her designs.
Her iconic ribbon dresses are sewn by hand.

www.helenmertl.com

Menswear Allan Vos was born in The Hague, The Netherlands, where he later graduated Fashion Design succesfully at the Royal Academy of Fine Arts. After his study Allan Vos worked for theatercompanies such as Cirque du Soleil and Disney and designed for shows at Stage Entertainment and for Dutch celebrities for who he made private orders by hand.

In 2012 Allan Vos debuted on the Amsterdam Fashion Week with his first mens collection. His work is usually inspired by traditional or historical costumes underlining the sporty look.

He uses feminine shapes and adjust the paterns to fit the mens body. An Allan Vos piece is sporty with a sparkle. He is known for his sequin and crystal embroidered swimwear pieces. The designed pieces in the collections are one of a kind and handmade in the Allan Vos atelier in The Hague. Items are custommade or made by order.

Website: www.allanvos.com 

Photo credit: Manny Fontanilla & Stef Lohstroh

The brief was to come up with a current punk theme, to set the collection off. Heavy sultry eyes, full lips and big hair inspired by Edwardian theme but deconstructed to look punk also the pin curls inspired by the movement of the clothing but remaining sharp.

The result is Avant Garde punk perfect to show case Helens collection.

The Makeup

Black intense smoky eye paired with a red lip, combined together to bring out the inner confidents and personality of every women! Not afraid to be different and stand out of the crowed. Delicate yet a show stopper. Every girls envy…She’s a Drama Queen!

The Hair

Hair was made up of lots of hair prices and extensions and another look of barrelled curls and pin curls a vintage method turned punk for the day.

Photographer: Drew Ormrod
Make up: Sita Gill
Hair: Karen Windle
Model: Charlotte Godfrey
Designer Brand Hellavagirl: Helen Woollams

Described on Louis Vuitton’s website as: “A modern and unexpected reinterpretation of a fashion show, this exhibition, following on from SERIES 1 and SERIES 2, invites visitors to discover Nicolas Ghesquière’s inspirations for his fourth ready-to-wear show as the Artistic Director for women’s collections at Louis Vuitton.”

I was completely blown away by the innovation and the thought that went behind Louis Vuitton Series 3. Every aspect of the design process was portrayed from the beginning roots of the Louis Vuitton design and creation process to modern day with all the technical advances that have been picked up along the way. Actual artisan from Vuitton were flown in to demonstrate the assembly process for Ghesquière’s and visitors were able to ask them questions, there was a virtual catwalk show and the ultimate Louis Vuitton wardrobe.

Photographer: Mikey San Photography

Veronica Basharatyan from Bashartayan V has designed a unique capsule collection for ModestyInFashion

This weekend iconic British fashion brand Ariella opened the doors of a new store in Brent Cross.

Inspired by the multitude of colours found at the markets in Marrakech, one of the most vibrant cities in the world, combined with his illustrious Italian style, Angelo Galasso presents his colour choices for SS15.

Supermodel and mum–of-one, Jourdan Dunn has announced she will design a clothing range for children and young adults.

'I love kid's clothes and have been obsessed with them ever since my son was born,' Said the model, whose little boy Riley (5) is now a mini-style icon thanks to his mother's @officialjdunn account.

The Victoria's Secret model who was scouted in a Primark shop when she was 15 £2.4 million in the past year alone, working for the likes of Burberry and becoming the face of Maybelline cosmetics; has entered into a licensing deal with Fluid World (the company behind the Hello Kitty UK launch) and has confirmed at least two collections, for the moment.

Andrew Lane, CEO of Fluid World, said: 'Jourdan Dunn is a fashion icon who sets trends and influences style. I am delighted to be working with her on this exciting project and bringing her cool urban style to a wider audience.'

You go girl!!