After years of mentoring, advising and producing for high street and high end brands the Fashion Enter Ltd who has led the way as an ethical fashion production and learning facility based in Haringey, North London, decided it was high time to create an in-house brand with a difference.
Uniting countries, cultures and great minds - Dedicated to all the timeless eccentrics. 'relax baby be cool' is a fashion and lifestyle brand dedicated to all the timeless eccentrics. With a sense of solidarity amongst countries, cultures and passionate visionaries, it's a desire to celebrate the legacy of ancient traditions and historical arts.
Established by Estonian-born mother and daughter creative duo, the upcoming label fuses an assortment of colours and themes inspired by the hidden corners of the World, a collaboration between textile laborers that go back generations, enthusiastic futurists and invaluable helping hands.
Tailor-made, using only high-quality fabrics and mixing them with materials that carry in them stories and legends, emphasizing the importance and the history behind them, all of the pieces are accompanied by the mythical tales portraying the beliefs, the traditions and the way of life of the lost generations.
Beautiful, striking hues and atypical patterns are accentuated through relaxed silhouettes, no-fuss cuts, and timeless clean Northern lines reflecting the label’s aesthetics.
Drawing inspiration from old-school glamour, powerful historical figures, androgynous styles, the Queens and Kings of all times and reminiscing about the times when dressing up was a culture, craftmanship was the highest skill and respect towards culture and art was common sense.
It is timeless class with an edge. dedicated to the curious and the wild, the attention seekers and culture keepers, the bold and the brave.
A little old fashioned, maybe, but then again, so are we. And we are on a mission to keeping these values alive.
All collections are handmade, exclusive and limited due to a definite amount of each print and fabric.
From the henna hands in the bright stalls of Jakarta, in the torn mochila over Singapore and Amsterdam, through the blue eyes of relentless seas with Estonian roots of knowledge and experience, sparked from a situation, ironed with love, touched by the hands of a little magic, and pushed by the mountain.
Ziaz is a Pune based fashion label by the popular designer Zia Yusuf with focus on elegance and simplicity.
As a designer, Zia creates modest clothing with an edge and aims at creating bespoke & on trend statement pieces with each collection. She merges the runway fashion to chic and wearable clothing to create modish one-offs. Each piece created by the label is unique and carefully handcrafted to perfection.
She has a beautiful studio in Pune where she creates her designs and gives her personal touch to every single piece. With each piece she aims to bring out the best in her clients and make them a better version of themselves. Her exhibitions in Mumbai & Dubai, enjoys a large following.
Fashion comes naturally to Zia. She is not formally trained but it’s a part of her very being, like she says, “It’s all in her head.”
Running her own fashion business for the last 25 years has honed her skills and her work is now an effortless extension of her personality. She is passionate about making modest clothing a force to reckon with in the fashion world. Fashion is simply what she does best, and her work speaks for itself.