From 12-14th June 2020, the world witnessed the first ever digital London Fashion Week, whereby the rule book was quite literally torn up and re-written, with the organisers telling us to take the opportunity to listen, reflect, communicate and start to reset our mind-set. Great advice, and timing, considering how topsy turvy everything has seemed over recent months.

LFW have branded this a new era, and a way of viewing the fashion world in 360 degrees. This year’s platform boasted a global, season-less and gender neutral arena, with a mixture of both collections which are available now, as well as those that will be in stores in the future.

LFW successfully used a storytelling narrative, with music, picture, discussion and conversation as well as video links to lead us through the long weekend, showing off the creative work of the designers as they went.

Fashions Finest have loved following the story from start to finish, as well as enjoying the feast for the senses the weekend has been. Below are just some of our highlights.

Alighieri Jewellery

Picture from LFW, British Fashion Council

Rosh Mahtani is the founder of Alighieri jewellery, launched in 2014: a brand inspired by the beautiful “Divine Comedy” which is a long Italian narrative poem by Dante Alighieri, widely considered to be one of the greatest works of world literature.

The Alighieri brand is focused on creating timeless talismans, each with their own story. The pieces of jewellery are indeed beautiful, timeless and inspiring, and Fashions Finest loves her work. This February Rosh was also the recipient of the Queen Elizabeth II Award for supporting local communities and manufacturing sustainably within six streets of her London studio.

TEIJA

Picture from LFW, British Fashion Council

TEIJA is a luxury brand founded in 2012 in London by Teija Eilola, with ready-to-wear clothing for women.

The brand’s delicate and subversive aesthetic merges unpredictable Nordic romanticism with modern sense of tailoring and couture inspired techniques that transform practical purpose into luxury clothing. Teija is also working hard to reduce its impact on the environment, by encouraging longevity and offering a repair service for their clothing. Each season Teija research sustainable and recycled materials and collaborate with traceable fabric mills to improve the sustainability of their products.

PARC

Picture from LFW, British Fashion Council

Fashions Finest loves the almost vintage, surfer dude and chic vibe, which parc has got going on here. With it’s fresh and optimistic colour scheme, it is visually bold, relaxed luxury clothing, at it’s most fun…which is exactly what PARC co-founders Paul Rawson and Anthony Campbell intended when they launched the brand in the summer of 2018.

PARC is a platform of collaborative energy that is as much about the experience and creative process as it is about the final garments themselves. To date the brand has worked with artisans and accessories and textile designers including James Millar, Rarethread, Noel Stewart and Carol Wiseman. As a collective, they developed and produced the rich fabrications, embellishments and accessories that rapidly established the PARC aesthetic.