Precious Seronga is a Tanzanian artist, currently based in London doing her MA in Fashion Entrepreneurship and Innovation at London college of Fashion.
“ As an African living in the western world, i noticed the lack of positive representation of Africa on the mainstream media, mainly advertisements of Charity and poverty. I chose to use to my creative skills to create art that conveys the underrated beauty of the continent and my home country. These pieces showcase my designs in collaboration with the amazing beadwork skills of craftswomen from Tanzania. The craftswomen normally specialise in creating vibrant beaded jewellery, but seeing the potential of the women skills to create more elaborate pieces, I designed the pieces to be styled as accessories, but as fashion outfits as well. The designs have the flexibility for the owner to style to their own taste as well as support this beautiful traditional skill.“