Nigerian born Ayomidé studied fashion design at Istituto di Moda Burgo after attaining her Masters degree in Management from Durham University.
Midé was birthed from her brewing passion for fashion.
She works from her Lagos based studio.
Midé is a brand driven by classic design and style. Devoted to embracing the feminity in each individual, whilst inserting her into a modern fairytale context.
Known for feminine detailing, Midé garments are hand made with the finest fabrics and hand finished to perfection.
The emotion of love and fairytale feeling are materialised through the garments; exuding unobtrusive beauty and elegance.
About The Collection - 'Heart Felt'
Inspired by the ideal of love, passion... the heart.
"to be so delicate and yet so strong,
to shatter and still remain intact,
to be bursting with love and still feel light,
to be still and yet be the essence of life,
to feel so much and carry it all,
what a miracle the heart is ” - shefali dang
The ideal of love is manifested in this collection through the brand’s romantic styles, embroidered with tenderness.
The delicate fabrics and detailing such as the mikado silks, tulles and embroidery all come together to tell a story in the most delicate of ways.
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