Monday, 19 December 2011 19:20

Heart 365 Emporium

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Unique jewellery, handmade with crystals, beads, gemstone beads and vintage pieces. Heart 365 EmporiumHeart 365 Emporium is a London based fashion brand presenting statement jewellery and accessories, fabulous neck pieces and bohemian beads.

Heart 365 Emporium's designer Jacqueline Kibacha had been working with beads and textiles for a number of years before pursuing a degree in Fine Art and later studying Fashion Jewellery at the London College of Fashion. Having travelled and lived in countries East to West, Jacqueline is particularly inspired by African and Eastern art and jewellery. Wanting to bring together the love she has for art and adornment with a desire to do her part, however small in making a difference to a person's day. Heart 365 is about searching out beauty and finding and celebrating the treasures in life each day.

Introducing Heart 365 Emporium AW12 collection: Uhuru's Wings ~ Freedom to Fly

The beauty and craft of the Maasai culture is one that is loved and celebrated not only by East Africans. Beadwork practiced by the Maasai's have decorated and made beautiful long before they began to inspire designers and artists around the world. Kangas, Vitenge and Maasai shukas have been part of Tanzanian fashion before 'African fashion' became couture. This first jewellery collection from Heart 365 Emporium is entitled Uhuru's Wings ~ Freedom to Fly. Drawing inspiration from the Maasai culture was a way for the designer to celebrate the beauty of the country of her origin, Tanzania. Heart 365 Emporium will give back to the Maasai community by donating to the Emusoi Centre, Arusha. The Emusoi Centre is an organisation which finds funds to provide and facilitate opportunities for secondary age Maasai girls both in education and vocationally.

"As Tanzania celebrates it's 50th year of independence I have been reflecting on what freedom means. Is it freedom from, or freedom to? What is the true definition of freedom in a people and a society - is this freedom reflected in the changes and progress of a nation? What causes a person or peoples to find their wings and learn to fly?

As soon as I was introduced to great work that is being done at Emusoi I was excited as even the word Emusoi, its meaning- to discover, to become aware, to have a realization, to me speaks of Uhuru's Wings (Uhuru is the Swahili word for Freedom). Wings grow with an awakening and a discovery, through education and knowledge wisdom begins to unfold and eyes open to doors and opportunities and ideas. And as the wings grow the ability to use those wings also grows, with experience practice and support... comes the flight to Freedom...." (Jacqueline Kibacha).

Uhuru's Wings: Freedom to Fly will be launched during London Fashion Week February 2012.

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