Thursday, 05 September 2013 21:36


Arefa designs are personal and unique embroidered dresses in delicately divine fabrics. Her desire to create luxury garments stems from contrasting and blending Western and Eastern fashions to produce glamorous, eye-catching outfits that can be worn on any occasion.

Arefa Motala, founder of Arefa, was inspired by her travels through the Middle East and exotic India as well her time spent on London's vibrant fashion scene. She embarks now on another wonderful journey by designing her first collection of dresses, previewed for the first time at Fashions Finest London Fashion Week this September.

Her signature look is long and elegant styles in soft and silky materials that cascade down the body. Delicate hand-embroidery with diamante, sequins and beads enhances every dress in the collection, creating an exclusive and distinctive style. What makes each dress stand out is the luxurious quality of the fabrics and the shimmering finish of the embroidered patterns, each designed by Arefa herself.

The designs are sophisticated and feminine, the textiles sumptuously soft and floaty to wear. Arefa's colour palette takes its inspiration from rich, opulent spice tones and deep midnight skies of the East with some more demure and natural hues as well.

Her creative work typically starts with outline sketches, which she then brings to life one-on-one with each client, refining the detail for elaborate and personalised designs. Every garment is hand-finished to meet bespoke requirements for colour, size and embroidery. Once completed, each dress is wrapped in a beautiful package for special delivery.

Whether you are interested in a personal commission, would like to discuss her designs or would simply like to know more about Arefa's own unique passion and creative vision, you can find her at
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