Forever Moschino midnotes include clary sage and tonka bean blend with facets of black pepper while vetiver, musk and sandalwood make up the base. There will also be an extension line of four products that includes: after shave lotion, after shave balm, deodorant stick as well as a revitalising shower and bath gel scented with the Moschino Forever fragrance. The new collection will be available from leading department stores and independents, priced from £18.00 to £49.00, with a nationwide launch taking place in May.
Previous masculine fragrences for men include: Moschino Pour Homme, Uomo, and Friends Men.
The perfume's name is inspired by classic pieces of apparel that are timeless, yet interpreted in a fun, elegant and somewhat ironic manner in the style of Moschino.