Tuesday, 04 November 2014

The Secret Garden Collection

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Beautiful Soul London presented the SS15 "The Secret Garden" collection in London and Paris.

For London Fashion Week, Beautiful Soul London created an exquisite "Secret Garden" installation in collaboration with set designer Luis F.Carvalho, as part of FASHIONatMELONDON at the ME London Hotel and also worked in collaboration with the hotel to create a special fashion week Beautiful Soul London 'Secret Garden Afternoon Tea' using the unique SS15 signature prints.

The Secret Garden collection is made proudly in England and includes the brands best selling, signature day-toevening dresses in the unique SS15 signature prints, alongside a range of covetable separates, resulting in a collection full of sophisticated yet playful, distinctly enchanting pieces. Beautiful Soul London continues to broaden the range, introducing a few relaxed-fit pieces and accessible separates in the brands unique prints, which makes the brand appealing to an ever-wider audience.

The SS15 print, created by Founder and Creative Director Nicola Woods, is nspired by one of her favourite films "The Secret Garden", produced by Francis Ford Coppola. The pink roses were carefully selected from local flower stalls in Portobello, chosen for their elegance and effortless style, which captures the Beautiful Soul London aesthetic of British charm and gracefulness. This season, in response to buyers requests, the prints come in two different print ways; Porcelain Rose and English Rose, and are complimented by white British lace pieces and a trim of navy blue.

Offering both classic and contemporary silhouettes, the collection is created in luxurious silks and cottons; British lace sourced from a Nottingham lace factory and end of line fabrics from other British design houses. Material remnants are used in covered buttons and embellishments, which adheres to the brand's policy of zero-waste, where every last thread of fabric is used in the creative process.

The Secret Garden film also inspired the look book and campaign shoot for the SS15 collection, with the brand shooting the imagery in The Garden Museum; capturing a beautiful #dreamy 'secret' garden in the heart of London. 

Founded by Nicola Woods, Beautiful Soul has grown from a dream; that luxury fashion can offer a transparent supply chain. Shortlisted for the 2013 Sustainable City Awards established by the City of London Corporation, sustainability is at the core of the brands DNA and Beautiful Soul is translating the positive use of British, local and sustainable fabrics, UK production, British craftsmanship and intelligent, innovative design. The brand received the Business Acumen and Innovation Award from the Luxury Law Summit organised by The International New York Times and The Global Legal Post; one of only three awards announced for 2014, other winners included Prada and Richemont.

Beautiful Soul London's collections have a timeless appeal and have attracted considerable international press coverage and the brand has a growing following including Kristin Davis, Taylor Swift, Katy Perry, Amber Valletta, Portia reeman, Livia Firth, Lily Cole and Laura Bailey to name but a few.

The brand is stocked internationally in highend boutiques and department stores and on its own eCommerce website: www.beautiful-soul.co.uk